Week at a glance: Mark Tuttsel moves on; MK Anand on media & polls; Zoom Studios turns 1
Adgully spoke with Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network and Chairman, MRUC, and Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World and IRS Technical Committee Chairman, to know more about the key trends and observations on IRS Q1 2019.
Mark Tuttsel the executive chairman of Leo Burnett has announced that he will retire from his role at the agency. He has been associated with the creative shop for 34 years.
In a freewheeling interaction with Adgully, MK Anand, CEO & MD, Times Network, speaks about the 2019 Elections and what they mean to the news media industry, marketing opportunities, key trends and much more.
The Zoom Studios, original content arm of Zoom today announced the successful completion of its first year and with it sets a new benchmark in storytelling with powerful and real-life narratives aiming a 100% growth over the next year. The Zoom Studios also announced its plans of 6 new originals for FY 19-20, targeting 200% increase in subscriber base.
Indira Rangarajan is the National Programming Head for Radio Mirchi’s second frequency, Mirchi Love. Rangarajan has spent the last 12 years of her life across various roles in Radio Mirchi – from heading programming across various cities to managing and curating music across multiple stations in India.
With 2 years of experience in advertising, Shreya is a Senior Copywriter at FCB Ulka, Delhi. Shreya first ventured into advertising when she was completing her Bachelor’s in Mass Media from St.Xavier’s College, Mumbai. However, with an ardent interest in human behaviour and the ability to influence it through writing, Advertising, always seemed like a natural fit.
In a move that will enable the agency to become the crucial hub for its much-acclaimed Power of One capabilities, Publicis India, the full-service ad agency from Publicis Groupe has announced its relocation to a swanky new office in Mumbai’s iconic commercial landmark in Parel (East).
According to media reports, dentsu X, part of Dentsu Aegis Network has won the media duties for Honda Cars. The creative mandate for Honda cars is already being handle by Dentsu One. The account was previously held by the media agency Motivator who was handling the business since 2015.
Solomon Wheeler, VP & Head of Marketing at Vistara the Joint Venture airline between Tata Sons and Singapore Airlines. According to media reports his last day with the aviation company was April 17th.
The agency won the creative mandate for HONOR following a multi-agency pitch held in New Delhi recently. The agency will errand conceptualizing and developing innovative communication strategy to support HONOR’s long term vision of providing best quality products for the young dynamic target audience.
The agency bagged the account following a multi-agency pitch. Under this partnership, Saint-Gobain is launching its new brand campaign after a gap of 15 years. The campaign will be rolled out nationally across television, digital and content streaming portals.
Praveen Nijhara takes over from veteran Ashok Das who will continue as Senior Advisor of the Group. Till recently, Nijhara was Senior Executive Director, responsible for the ‘Customer Experience Business’ for Kantar IMRB South Asia region, which he led for nearly a decade.
Gourav Rakshit will be joining the organization in May 2019, and will be reporting to Sudhanshu Vats, Group CEO & MD, Viacom18. Rakshit is currently serving as the President and CEO of People Group that owns and operates Shaadi.com.
BBC GoodFood India has strengthened its top-level management by appointing Sabeer Ahluwalia to spice up the luxury quotient and consolidate their presence in Print, Digital, TV, Social Media and Events.