Week at a glance: #MeToo in India; Zee Bangla refresh; Vicks #Touchofcare

India’s #MeToo juggernaut: A cautionary tale & a catalyst for clean-up
There is light at the end of the tunnel as several media and advertising organisations have come forward in support of the movement and reiterated their commitment towards creating a better workplace for women. 

With channel refresh, Zee Bangla sharpens focus on middle-class Bengali women
This new brand identity will be revealed during the telecast of musical reality show, ‘Sa Re Ga Ma’, to be aired on Zee Bangla on Sunday, October 7, 2018, starting 9.30 pm. 

Festive Marketing: TV, Print, Radio, OOH look at 35-45% ad spends this year
As per KPMG Report, Television is expected to grow at a CAGR of 12.6 per cent on the back of growing TV penetration, strong advertising demand, growth in domestic consumption and major events supported by better distribution realisations due to operationalization of TV digitisation. Radio industry is expected to grow at a 10.2 per cent CAGR over the next five years to FY23 followed by OOH which is The KPMG report pegs the OOH segment’s growth at 9.2 per cent CAGR over the next five years to FY23. 

Festive Marketing: E-comm players look for another bonanza season with deals & discounts
Both Amazon and Flipkart currently have their online sale period on. Amazon’s Great Indian Festival runs from October 10-15, while Flipkart’s The Big Billion Days runs from October 10 to 14. 

For The Big Billion Days, we keep our bar even higher: Kunal Dubey, Flipkart

In the run up to the festive season, Flipkart partnered with Google Zoo, the creative think-tank for brands and agencies, to launch ‘The Big Billion Days ka Boss’.

Vicks as a brand has always been about Touch: Ritu Mittal on #TouchOfCare
In an interaction with Adgully, Ritu Mittal, Country Marketing Manager, Vicks India, and Maithreyi Jagannath, Regional Associate Brand, Vicks India, shed more light on the latest edition of the #TouchOfCare campaign. 

TDSAT tells Tata Sky, SPN to work out a solution; next hearing on Nov 11
The Tribunal directed both SPN and Tata Sky to sit across the table and work out a mutually acceptable negotiated settlement with a period  of 4 weeks from the day of the ruling (October 11, 2018). 

L’Oréal Paris gets designer Sabyasachi’s touch to fortify its festive season plans
In an interaction with Adgully, RaagjeetGarg speaks more about the collaboration with House of Sabyasachi, what the two parties will bring to the table, using social media extensively for the latest festive campaign and more. 

Land Rover uses experience to communicate its brand story: Ankur Kansal
In an interaction with Adgully, AnkurKansal, Brand Director, Jaguar Land Rover India, speaks at length about ‘The Above & Beyond Tour’, the importance of creating experiences for customers, Land Rover’s marketing strategy for India and more. 

Ad Land’s Young Guns: Siddhant Lahiri, Rediffusion
SiddhantLahiri, Head - Strategic Planning, Rediffusion, comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. 

ZEEL Q2 FY2019 revenues up 24.9% at Rs 19,759 mn; ad revenues grew 22.7%
During the quarter, ZEEL’s consolidated advertising revenue grew by 22.7 per cent YoY to Rs. 12,106 million. 

Microsoft, Anil Kumble, Star India to harness AI for sports broadcasting
Microsoft has been working closely with Spektacom and its founder Anil Kumble, former captain of the Indian cricket team, to incubate and launch the product, as part of its ScaleUp program. 

BCG-Google: Potential of Data Driven Marketing remains under leveraged
The research also found that the most digitally mature brands report significant benefits from data-driven marketing, with an average incremental 11% revenue impact and 17% in cost efficiencies. 

Apple, Google, Amazon most valuable global brands: Interbrand report
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. 

Bang In The Middle wins Vivo India’s digital mandate, will work with PHD India
The agency will work closely with PHD India, who won Vivo’s digital media duties earlier this year, with the account being managed out of Delhi. 

Ford signs on BBDO as lead creative agency, WPP retains activation biz
Ford has appointed Omnicom’s BBDO as its lead creative agency.WPP will be responsible for activating the Ford brand through key channels and regions, through its global Ford agency, GTB, as well as other WPP agencies. 

Havas Media India wins digital media mandate for Sri Lanka Tourism
The account size is estimated to be approximately Rs 30 crore and will be handled out of the agency’s Gurgaon office led by Uday Mohan, Managing Partner - North and East India. 

Intel appoints Dentsu Aegis Network as Global Media AOR
According to media reports, Intel's global advertising spends are pegged at $400 million. 

American Express selects IPG's Universal McCann is its Global Media AOR
Omnicom and Dentsu Aegis Network were the two finalists that participated in the review. According to media reports, the brand spends around $400 million annually. 

Reliance Broadcast Network Limited appoints Abraham Thomas as CEO
Abraham Thomas comes with more than two decades of experience and has a proven track record of propelling businesses across print, radio, TV and digital to newer heights in India, China and South Asia. 

Endemol Shine India appoints Gaurav Gokhale as COO
He will oversee all strategic operations related to production and play a key role in new business development and in identifying new verticals for Endemol Shine India. 

Shony Panjikaran joins SPE India as Marketing Director
In his new role, he will be reporting to Vivek Krishnani, MD, Sony Pictures Entertainment. 

Oath names Rose Tsou Head of International
The new role will see the current leadership teams across all three regions roll up into Rose’s organization to drive deeper growth and momentum in non-US markets, by pursuing strategic opportunities and partnerships internationally as well as increasing collaboration across the three regions.


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