Week at a glance: MIB to regulate online content; Arnab gets bail; Diwali circa 2020

MIB to regulate OTT, online news portals’ content – Industry has mixed reactions

As per a Cabinet Secretariat notification, online news and current affairs portals as well as online content providers have been brought under the Ministry of Information and Broadcasting (MIB). The notification, which was signed by the President of India, was issued on Monday.

Radio industry reaches 70-80% pre-COVID revenues; witnesses K-shaped recovery

The Radio industry was among the worst hit during the early months of the pandemic. According to Pitch Madison Advertising Report 2020, the pandemic wiped out 19% of the advertising revenues during Q1 of 2020 (Jan-Feb-March), which further collapsed by 87% in Q2 of 2020 (April-May-June). Radio AdEx stood at Rs 569 crore in H1 of 2020 and is expected to grow at in a range between 38% and 78% in H2 of 2020, generating revenues worth Rs 775-1,000 crore.

How malls are geared to woo back customers with a re-imagined experience

Even with the unlocking process and easing of several restrictions across the country, health and safety concerns are keeping customers away from physical stores. Consumers are in a constant flux of two opposing forces − concerns over visiting enclosed spaces (such as retail stores or malls), and at same time, the desire to move out and interact with one another.

How #ban and #boycott trends on social media impact brand strategies?

Unlike traditional media campaigns, monitoring and management of campaigns on digital platforms is a difficult task, owing to the variety of platforms and the ability of millions of users to engage with the content of the brand. Adgully’s #TwitterChat thi week dwelled on the implications of the recent brand controversies on the strategy that marketers will adopt to communicate on social media.

WPP creates AKQA Group

WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. With heightened demand for digital transformation and technology-driven capabilities, the combination will create a powerful new proposition for clients as a leading creative solutions company with a worldwide footprint.

We’ve emerged stronger from this agnipareeksha: Arnab back in the newsroom

Republic TV Editor-in-Chief Arnab Goswami has returned to the newsroom after 9 days in judicial custody. The Supreme Court granted interim bail yesterday (November 11, 2020) to Goswami and two others in the two-year old abetment to suicide case on a personal bond of Rs 50,000 to be executed by each of them.

News genre adds 31% share of TV Ad Volumes during Sep-Nov’20: TAM AdEx

Average Ad Volumes/Day on Television grew by 13% in October 2020 and 9% in November 2020 (till November 7), compared to September 2020. During the period Nov’19-Oct’20, October 2020 recorded highest Ad Volumes on TV. Ad Volumes observed continuous rise during Week 36 to 44; also, Week 44 had highest Ad Volumes in the period Week 27 to 45.

How gifting has taken a new turn during Diwali amid the pandemic

Celebrations during festivals in the shadow of the COVID-19 pandemic have taken a different hue. From what we have observed so far during Raksha Bandhan, Onam, Janmashtami, Ganesh Mahotsav, Navratra and Dussehra and Durga Puja in 2020, festivities are smaller, more intimate and definitely more digital as people remain cautious and avoid crowded places.

“Edelweiss is trying to bring financial services to every home through storytelling”

In an exclusive conversation with Adgully, Radhika Gupta, MD & CEO, Edelweiss Asset Management Limited, speaks about the company’s latest campaign, long-term strategy, power of storytelling in the finance business, financial service in the new normal and much more.

 Malabar Gold is taking a leadership role by offering One India One Gold Rate: MP Ahammed

In an exclusive conversation with Adgully, MP Ahammed, Chairman of Malabar Gold & Diamonds, talks about the thought behind ‘One India One Gold Rate’, the campaign strategy as well as gearing up for the festive season.

How Akshay Kumar did everything right to take ‘Laxmii’ on a digital run

Get set for the premiere of much-awaited ‘Laxmii’. Though cinema halls have been allowed to reopen, there are quite a few films that are lined up for launch only on the OTT platforms. ‘Laxmii’ is yet another Bollywood movie starring an A-lister to hit OTT.

Tanishq’s Ekatvam Diwali ad earns Twitteratis’ ire; ad withdrawn

It was around a month ago that jewellery brand Tanishq had faced severe backlash on social media for its ad for ‘Ekatvam’ range that supported inter-faith marriages. Now a month later, Tanishq is being heavily trolled again for its ‘Ekatvam’ ad for Diwali. The ad showcases some Bollywood actresses speaking about how they are planning to celebrate Diwali this year. One of the actresses is shown asking people not to light firecrackers.

Unacademy’s new film draws a link between cricket and learning, goes viral

Unacademy has released a new film named ‘Cracking the Game’ to mark its first year of association with the Indian Premier League and celebrate the continuous process of Learning -- which can come from all walks of life. The film draws a fun correlation between cricket moments seen on field during the Dream11 IPL 2020 tournament, and a student’s desire to learn.

AI has a long way to go in terms of content creation: Nikhil Bharadwaj

In conversation with Adgully, Nikhil Bharadwaj, Head – Corporate Communication, Bajaj Allianz General Insurance, turns the spotlight on the changing face of PR, enhancing focus on digital media, adapting to the virtual environment due to the pandemic and much more.

H2 of 2021 can see pre-COVID level box office being touched: Shailesh Kapoor

Founded by Shailesh Kapoor, Ormax Media is India’s first specialised media analytics & consulting firm. In conversation with Adgully, Shailesh Kapoor, Founder & CEO, Ormax Media, speaks about the 12-year journey of Ormax Media, ‘PM-CM Approval Ratings’ tracker, purpose of Ormax Media and much more.

TRP scam: Republic TV Distribution Head arrested; 12 arrests so far

Ghanshyam Singh, Distribution Head of Republic TV, has been arrested by the Mumbai Police in the TRP manipulation case. Police has arrested 12 persons so far in the case.

Game on: Poker industry looking at accelerated growth this Diwali

Diwali celebrations are incomplete without a rambunctious game of cards with friends and family. This year card parties and games of chance are moving online – not just in India but globally as well. The WPT Online Poker Festival is currently on in Europe. Super High Roller Bowl, the Poker Masters, several WSOP Circuit series, and World Poker Tour are some of the big global series that have transitioned to online amid the pandemic.

Our online business has seen a 2X jump in sales: Srinivas Rao, Lifestyle

Lifestyle, part of Dubai-based retail and hospitality conglomerate Landmark Group, has ushered in festivities with its latest campaign – ‘Dil Se Diwali’. The campaign takes a leap from 2019, to capture the heart of the celebrations in the context of the recent times, where everyone is looking forward to the dress-up and dispel the gloom by celebrating Diwali in their own unique way.

This year, Diwali dhamaka moves to television

Entertainment has been a constant companion during the time of COVID-19. The lockdown period showed even more conclusively how important entertainment is for us. This was seen in tremendous spike in consumption of OTT content, gaming and even old classic shows on television as fresh content was not available due to shootings not being allowed.


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