Week at a glance: MOBEXX 2020; TRP scam updates, Digital outlook for 2021
MIB to come out with Draft National Broadcast Policy soon: Neerja Shekar
The Ministry of Information and Broadcasting (MIB) is in the process of coming up with a Draft National Broadcast Policy and consultations on the AVGC Policy too will be held very soon. This was revealed by Neerja Shekar, Additional Secretary (Broadcasting) & CVO, MIB, in her address at the 9th CII BIG Picture Summit yesterday (December 17, 2020).
Govt says OTT platforms will not be strangulated by regulation
The three-day annual CII Big Picture Summit 2020 is being held online from December 16 to December 18 this year, featuring over 25 Knowledge Sessions and more than 120 speakers deliberating on a wide range of issues that cut across the spectrum looking to develop a cohesive industry engagement with core cross sectoral policy dialogues and strategic exchanges.
Unilever resumes advertising on Facebook and Twitter
According to media reports, Unilever Plc will be resuming advertising on Facebook, Twitter and Instagram in the United States. This comes in after the company decided to pause all advertising on these platforms due to divisiveness and hate speech propagated during the US Election period. Unilever will be ending the advertising pause next month and will continue to scrutinize the platforms during the post election period.
Rewind 2020: Prasad Shejale dissects the year in Digital
As we are set to bid adieu to 2020 – a year of major disruptions, global shutdowns, economic rollercoaster due to COVID-19 – there are several lessons and takeaways from this momentous year. Adgully brings its annual review of the year gone by, wherein industry experts analyse the most significant developments and trends of the year and their implications on the coming year as well.
Rewind 2020: Innovating with impact, with nostalgia at the core - Ajit Kumar
Ajit Kumar, Senior Vice President - Sales and Marketing, Saregama India, recounts the key developments in the media and entertainment sector in 2020, the exponential growth of OTT platforms, the vital role of digital in the entire mix, and looking forward to 2021 amid an unpredictable market scenario.
TV ad volumes on regional language channels up 21% in Aug-Dec’20: TAM AdEx
Average Ad Volumes/Day on Regional Language channels grew by 21% in Aug-Dec’20 (till December 12), compared to Aug-Dec’19. Ad Volumes/Day for Regional Language saw maximum rise, that is, 20% during Oct’20, compared to Aug’20. Regional Language channels had 59% of Ad Volumes’ share in overall television advertising during both Aug-Dec’20 and Aug-Dec’19.
M&E can grow from the present $24 bn to $100 bn by 2030: K Madhavan
The 9th edition of the CII Big Picture Summit commenced in its virtual avatar yesterday (December 16, 2020) with an address by K Madhavan, Chairman, CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, in the inaugural session. Madhavan summed up the difficult year for the M&E industry in 2020 and how the industry is striving to recover to its pre-COVID-19 levels and get back on track to growth.
No. of hours of original content increased 3X between 2018-20: BCG
India continues its unique multimodal growth story, with digital video being the fastest growing media platform over the last 2 years. Not surprisingly, this trend is expected to continue for the foreseeable future led by the ever-increasing smartphone and data penetration on the demand side and improving consumer experience with high quality and wide variety of content, and innovative pricing models on the supply side.
Vikas Khanchandani, CEO, Republic TV granted bail in TRP Case
Republic Media Network, CEO, Vikas Khanchandani, who was arrested by the Mumbai Police in the TRP fraud investigation was granted bail on Wednesday. The bail was granted on a cash surety of ₹50,000. According to media reports, the session court questioned the urgency of the Mumbai Police in arresting Khanchandani and were displeased that it was done a day before his plea for anticipatory bail.
Former COO of BARC, Romil Ramgarhia arrested in TRP case
After the arrest and subsequent bail of Republic TV CEO, Vikas Khanchandani, Mumbai Police has now arrested Romil Ramgarhia, Former COO of BARC in the TRP manipulation case. Ramgarhia becomes the first person associated with BARC to be arrested in the case.
How geared are Indian companies to ensure Brand Safety?
When more and more advertisers are starting their digital journey because of the pandemic and a lot of brands are becoming direct to consumer, it is important that the digital marketing ecosystem is used in its best construct. Unfortunately, Brand Safety is one aspect which is an important aspect for digital marketers to be concerned about, be aware about and be protected against when they are running their digital marketing campaigns.
OPPO ropes in Damyant Singh Khanoria as CMO
OPPO has appointed Damyant Singh Khanoria as its Chief Marketing Officer for its India operations. In his new role, Khanoria will be spearheading the marketing operations and will be reporting to Elvis Zhou, President, OPPO India. With an aim of driving growth for brand preference, deepening consumer connections and transforming OPPO’s marketing efforts, this appointment will help establish a stronger impetus for OPPO’s growth story in the Indian market.
Prasar Bharati CEO elected Vice President of Asia Pacific Broadcasting Union
Shashi Shekhar Vempati, CEO, Prasar Bharati, has been elected as the Vice President of Asia Pacific Broadcasting Union (ABU), one of the largest broadcasting associations in the world. He has been elected to this office for three years with immediate effect. The election took place yesterday (December 16, 2020) during the General Assembly of the Union, which was held virtually due to COVID-19.
Twitter's 2020 features to enhance health of public conversations
Twitter is constantly exploring new and dynamic ways to give more control to people over their conversations and to have a healthier experience on Twitter. As 2020 draws to a close, here’s a look at some of the most interesting products introduced on Twitter this year to ensure the health of the public conversation, while making sure to keep people engaged in the conversations happening around them.
Instagram announces Instagram Lite
At the first ‘Facebook Fuel For India’ virtual event, Instagram highlighted the way it is democratising expression for people in India, now with the test of a new version of Instagram Lite, and the second edition of the ‘Born on Instagram’ creator program. Instagram showcased the slew of new features in the past few months that have either debuted in India or India has been one of the first countries to test it. This includes Reels, the Reels tab and Live Rooms.
At Inshorts, we are currently working with almost 500+ advertisers: AzharI qubal
Inshorts is India’s highest-rated and No. 1 English news app, with more than 10 million users on its platform. The app curates the most significant news items of the day, across categories like national, world, politics, business, sports, technology and entertainment, in just 60 words with a link to read the stories that interest them, in detail. Inshorts also continues to be India’s highest-rated news app on Android since January 2014 with a rating of 4.6, and has more than 3 billion-page views per month.
What WhatsApp Head Will Cathart said about accelerating digital inclusion
Facebook has launched the first edition of Fuel for India to showcase the importance of the Indian market for the social media giant. The two-day event held over December 15 and 16, consists of several relevant conversations for the Indian market, stories and case studies and Facebook’s plan to further fuel India’s progress through various products and programs.
ABP Network assumes a dynamic stance with brand revamp across broadcast & digital
ABP Network has unveiled new logos for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live, as a part of an ongoing evolution of the network. The new identity is designed to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people.
Facebook committed to India's growth and socio-economic transformation
Over the last 14 years, Facebook has been fueling India’s socio-economic transformation by delivering on Facebook’s mission - we have connected millions of Indians with each other and provided a platform to businesses, large and small, to grow and thrive. We have enabled communities to come together and connect over common passions or causes they believe in. At the first edition of Facebook Fuel for India, Facebook underscored the importance of India and its plans to partner with India as it continues on its digital transformation journey.
Understanding digital advertising’s tryst in the digitised world
As per GroupM’s ‘This Year Next Year: Global 2020’ report, digital advertising is expected to grow by 8.2 per cent during 2020. The report estimates that by 2024, digital advertising will have a 66 per cent share globally. Even as digital is growing by leaps and bounds in India, especially with the massive digital transformation see when COVID-19 struck and the entire country was confined indoors due to the lockdown, it will be an error to write off traditional media, which is seeing a rebound as the economy keeps opening up.
NBF urges BARC India to divulge information of channels accused in TRP scam
The News Broadcasters Federation (NBF), India's largest industry body representing the combined - business and editorial interest of news broadcasters has written a letter to BARC India, CEO, Sunil Lulla, strongly urging him to make a clear public statement, naming the channels under monitoring and investigations for TRP manipulation, especially in the wake of disturbing developments including police action in the State of Maharashtra.
WarnerMedia has decided to shut down Hollywood movie channels HBO India, HBO HD and WB India. These are another addition to the long list of Indian channels we lost in 2020. This news was announced by HBO India via a tweet: “20 years summed up in a minute. It’s not enough, never will be enough. But tell you what, your love for us has always been. Thank you for it all. Signing off.”
Social Commerce can reach $60-70 billion in revenues by 2030
India’s social commerce sector, which is a $1.5 to $2 billion Gross Merchandise Value (GMV) market today, has the potential to grow to $16 to $20 billion in just five years, increasing to $60 to $70 billion in revenue by 2030. This is according to a new report titled, ‘The Future of Commerce in India – the rise of social commerce’, released by Bain & Company in partnership with Sequoia India.
“Urgent need to scale up on skilling and tapping the talent pool for the PR industry”
In conversation with Adgully, Rishi Seth, CEO, Six Degrees BCW, elucidates on the evolution of the PR industry over the last two decades and stresses on the need for the public relations industry to be able to articulate its value proposition in today’s market ecosystem.
How digital is increasing the value and need for memorable brand tunes & moments
There are various ways in which brands create a distinct identity and recall in consumers’ minds beyond the visual element. Creating a sensory experience around the brand leads to a greater and prolonged connect. Adopting a sonic identity or leaving auditory cues has been a tried and tested way by brands to give themselves instant recall value.
Untimely Google services outage inspires timely moment marketing
On Monday, Google services including Gmail, Google Drive, Google Meet, Hangouts, and YouTube were temporarily down globally. The services were down for the good part of an hour although the company has not revealed why. As users globally took to social media to express their frustration with the platform, brands had a thing or two to say.
“Digital transformation that would have taken 6 years has happened very quickly”
Digital has taken a frontline role in the last 6-9 months, becoming the lead medium today. Most FMCG brands now look at building brands using digital, which was not the case earlier – while FMCG brands mostly preferred modern trade in the pre-COVID-19 times, a tremendous shift is seen to e-commerce in a short span of time now. Thus, digital has become an automatic choice of medium and channel today with most brands.
Anytime, Anywhere Business: Analysing the role of mobile in operational efficiency
2020 was a year of tough challenges and changes. With the onset of the pandemic early on this year and the subsequent lockdown, businesses had to shift the way they function to suit the lockdown rules and sustain through this time. It was extremely important to find and have new systems of operation with norms of social distancing and working remotely while keeping in mind the changing market, employee health and solutions provided to the client.
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