Week at a glance: MOBEXX 2022; Top industry trends this year; ZEE5’s Bangaliana move

Xapads Media, Mobavenue, APPLABS Media shine at MOBEXX Awards 2022

The 6th edition of MOBEXX Awards 2022 just concluded. The winners were revealed at a glittering ceremony in Gurugram, bringing the curtains down on the 6th edition of MOBEXX Summit & Awards 2022.

mCanvas celebrates 8 Big wins for Mobile Advertising Excellence

mCanvas, the mobile branding solution, has bagged a total of 8 renowned accolades at Adgully’s MOBEXX Summit Awards 2022.

How Bharat is helping mobile commerce achieve scale

In India, 70% of the consumers prefer to use their mobile phones to make transactions, according to a recent study by PayPal. Adgully spoke to a cross-section of industry experts to gauge the growth of mobile commerce in India, especially Tier 2, 3 and rural markets, as well as the factors fuelling this growth.

Sunil Lulla summoned by CBI Court; Ex-BARC CEO refutes charges

The CBI Court has issued summons to former BARC India CEO, Sunil Lulla, for alleged corruption in the TV audience ratings body during his tenure.

How ZEE5 is fortifying its East presence with its ‘Bangaliana’ strategy

In conversation with Adgully, Samrat Ghosh, Chief Cluster Officer - East, Zee Entertainment Enterprises Ltd, speaks about fortifying ZEE5’s Bangla content slate, focus on the Eastern markets, following the ‘Bangaliana’ path, creating differentiation for the OTT platform, and more.

Addressing brand safety concerns in a volatile digital era

To understand the implications of Brand Safety and Mobile Performance, the 6th edition of MOBEXX Summit and Awards 2022 hosted a panel discussion that turned the spotlight on this important topic. The session was chaired by Alok Pandey, Vice President - Sales & Marketing at Xapads Media. The esteemed panelists included:

Start-ups look for multi-layer outcomes with their marketing: Kunal Kinalekar

Delivering a keynote address at the 6th edition of MOBEXX Summit & Awards 2022, Kunal Kinalekar, Co-Founder & Chief Technology Officer, Beato, shared his insights on the start-up and mobile marketing ecosystem.

Driving programmatic efficiencies – bringing AI, ML to the mix

The 6th edition of MOBEXX Summit and Awards 2022, Adgully’s premier event on the rapidly growing mobile ecosystem, brought together Gandharv Sachdeva, Country Head, Hybrid, and Vishnu Sharma, Founder & CEO, Efficacy Worldwide in a special fireside chat on ‘Driving programmatic efficiencies – bringing AI, ML to the mix’.

Rewind 2022: This year was of complete resurgence - Ameer Ismail

Recapping the year 2022 for the PR and marketing communications ecosystem, as well as predicting some key trends for the coming year, Ameer Ismail, President, Lintas Live, is bullish about growth and the continued resilience of the industry, along with Indian PR agencies getting significant scale in the next few years. He also highlights the accelerated pivot to digital and its implications, among other trends.

Rewind 2022: Indian consumers are prioritising convenience - Sneh Jain

Presenting his insightful analysis, Sneh Jain, Co-Founder and Managing Director, The Baker's Dozen, speaks about product innovation, marketing initiatives, team development and global expansion, major changes in Indian consumers’ behaviour, and more.

Today, PR has become a prerequisite for brands’ sustained existence: Rachna Baruah

In conversation with Adgully, Rachna Baruah, Founder of Madchatter, speaks about being an entrepreneur in the highly competitive PR industry, advantages of adopting a digital-first strategy, key PR trends, and more.

What used to be a boys’ club is now evolving into a meritocracy: Krutika Lal

In conversation with Adgully, Krutika Lal, Co-Founder & CMO, Aretto, speaks about unprecedented growth of female entrepreneurs during the pandemic period, learning about adaptation and perseverance from the challenging times, the unbiased opportunity for all, and more.

Mastercard humanises the brand through the medium of sports: Manasi Narasimhan

In conversation with Adgully, Manasi Narasimhan, Vice President and Head, Marketing and Communications, Mastercard South Asia, speaks about Mastercard’s strategy for sports partnerships, identifying 10 passion points globally, foraying into the gaming sector, and more.

Smartphone brand iQOO has clocked 700% growth YOY: Nipun Marya

In conversation with Adgully, Nipun Marya, CEO, iQOO India, speaks about the performance of one of the youngest smartphone brands in India, the core thought behind the recently-launched ad campaign featuring Vijay Deverakonda and Janhvi Kapoor, how the brand has topped in terms of user satisfaction, and more.

"People today are hungry for good and different kinds of content"

Adgully spoke to the director duo of ‘Vadh’ – Jaspal Singh Sandhu and Rajeev Barnwal – to know more about the making of the film, the huger for good stories, the changing dynamics of the entertainment industry in the post-pandemic times, and more.

Instagram is a boon and a bane: Alankrita Sahai

In conversation with Adgully, Alankrita Sahai speaks about her collaboration with Nikitha Gandhi and Denny, her new song, her bucket list, the social media space as a source of motivation, and how important it is to overlook trolls, reaction of the audience, success of another song and more.

Epic wins for BBDO in Asia and MENAP at the Epica this year

At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment