Week at a glance: Navigating the Metaverse; DATAMATIXX winners; Piyush Pandey

Navigating the Metaverse

Indepth: Immersive, real-time - Can Metaverse redefine how personalisation works?

Picture yourself (or rather, your avatar) attending a close friend’s wedding in Metaverse because you are away on an unavoidable business trip. Or picture this: you are a nostalgia-bitten time-travel junkie eager to travel back in time to experience first-hand how your ancestors of yore lived? Or how would you feel to be teleported to exotic/ fantastical places (or even into space) that you have seen only in your wildest dreams?

Indepth: The endless possibilities of Metaverse – Brands & ent industry take note

What are the multiple use cases of the Metaverse? According to the McKinsey & Company report of 2022, the fully developed, long-term version of the metaverse will encompass most daily activities, spanning five core categories.

Indepth: Navigating the Metaverse – getting down to the brass tacks

While there is a lot of excitement and talk about the endless opportunities of the Metaverse, not everything is rosy in the road ahead for this evolving platform. The path is fraught with challenges of various hues and magnitude. From data security to privacy issues to cyber security to regulatory concerns – the issues are manifold.

Indepth: Will Meta turn the Metaverse into a profitable ecosystem?

When Facebook changed its parent company name to ‘Meta’, little did the world at large have a clue about Metaverse. The name change, indeed, was a palpable bid to emerge a clear market leader in the Metaverse space. Still, the question emerges – will Meta turn the Metaverse into a profitable ecosystem by monetising its offerings until native formats will emerge and become more affordable for the masses?

Indepth: Policing the Metaverse – why it is so complex?

With the growing foray of brands and businesses into the Metaverse, concerns regarding security and privacy have come to the fore. Thus, it has become imperative to ask whether Metaverse needs policing and if so, who will police it. Or will Metaverse be an open and collaborative platform, just like the Internet?

The importance of being Piyush Pandey

On August 2, 2022, Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy, completed 40 glorious years with Ogilvy in India. Adgully spoke to some industry stalwarts who have either worked with Piyush Pandey or have been a client to know the advertising guru better.

Winners of first-ever DATAMATIXX 2022 Awards revealed – Know the trailblazers

Winners of the inaugural edition of DATAMATIXX 2022 Awards were revealed last evening (August 25, 2022) in the presence of industry stalwarts and amid loud cheers. The Awards were the culmination of the first-ever DATAMATIXX 2022 Summit, held in Mumbai.

A manifesto for a better Internet in 10 slides or less: Dan Richardson, Yahoo

Delivering his keynote address on ‘A manifesto for a better Internet in 10 slides or less’, Dan Richardson, Head of Data, APAC, Yahoo, highlighted the many learnings that Yahoo has experienced along the way. “Three simple words are important if we go back and have a look at history, which are Instantaneity, Connection and Joy. Earlier, we would hear a song on the radio on a Sunday afternoon, but now we can hear the same song by typing it on Spotify and other platforms. That is instantaneity.”

The critical step in building a successful first-party data strategy

With Google phasing out third-party cookies by 2024, first-party data has become all the more important for brands and marketers. First-party data is information obtained directly from a company’s customers or end users. It can be gathered from a variety of sources, including web interactions, mobile applications, and loyalty programmes directly from customers.

Creating powerful programmatic ads for digital: What marketers need to know

In this article, Adgully seeks to analyse what programmatic advertising is, how it works, its benefits and how to apply it to brands’ advertising strategies.

Accelerating adoption of connected TV advertisements – what brands need to know

We've been marching along a century-long path from television worshippers to cord-cutters. Instead of becoming obsolete with the advent of advanced streaming services, TV devices continue to evolve, gradually adapting to a newer reality. Aside from providing a new way to watch your favourite shows, CTV provides a huge opportunity for advertising.

The metaverse doesn’t actually exist yet, but you should still be experimenting

It’s 2030, people spend a large amount of time in something called the metaverse, a virtual realm populated by virtual towns, planets, and solar systems, where people from around the world – of all races, creeds, and abilities – gather in communities, some niche, some large.

News channels to get ad rates as per their ratings, say top advertisers

As the order on top channels on the BARC charts is now established for the last four weeks in Hindi and over 13 weeks in English, advertisers are willing to shell out more for top players.

Star Plus is an advertiser’s go-to choice on TV in the HSM/HGEC space: Kevin Vaz

‘Ravivaar with Star Parivaar’ on Star Plus is unique in format in the non-fiction space. “When you have a show that brings together four out of four of India’s most loved fictional female characters (Anupama, Imlie, Akshara and Sai), it becomes a must-watch for viewers. This show is a platform to present them in a never-seen-before manner – the fun, frolic and competitive side that our viewers look forward to watching,” says Kevin Vaz, Head, Network Entertainment Channels, Disney Star, in this interview with Adgully.

We aim to achieve revenues of Rs 2,500 cr by 2027: Shyam Motwani

In conversation with Adgully, Shyam Motwani, Executive Vice President & Business Head, Godrej & Boyce Mfg. Co. Ltd., speaks about the journey of Godrej Locks & Architectural Fittings and Systems, maintaining a brand legacy of 125 years, the evolution from a lock making business to venturing into Architectural Fittings & Systems, and more.

We at Vedantu believe that Edtech is a marathon, not a sprint: Nikhil Rungta

In conversation with Adgully, Nikhil Rungta, Chief Growth Officer, Vedantu, speaks about the Edtech company’s growth plans and why the road ahead for the overall Edtech industry is exciting. He further adds that there is clearly a huge opportunity for Edtech companies like Vedantu to excel and give a new shape to Indian education, which is on a growth path.

ET Medialabs has ambitious plans for the Singapore market: Raghav Kansal

In conversation with Adgully, Raghav Kansal, Founder and CEO, ET MediaLabs, speaks at length about the company’s foray into the Singapore market, the growth journey of ET Medialabs – from a bootstrapped start-up to being the first homegrown growth advertising agency to announce an international presence, and more.

“PR campaigns continue to remain a huge challenge in the alcobev industry”

In conversation with Adgully, Bratin Roy, Associate Director & Head - Reputation & Communications, AB InBev India, speaks about the challenges that PR faces in the alcobev industry, key PR trends in the last decade, role of CSR in building a positive image for the corporate, and more.

How Rage Coffee has expanded at 500% y-o-y following an omnichannel approach

In conversation with Adgully, Bharat Sethi speaks about the journey of Rage Coffee so far, onboarding Virat Kohli, marketing strategies, trends dominating the industry, lessons learnt from the pandemic, and more.

India could rank second in the global order of e-commerce market by 2034

India is set to become the second largest e-commerce market by 2034 globally from its current ninth rank led by increased internet penetration, said Akshay Gulati, Co-founder, Shiprocket – a logistics software platform. “By 2030, 1.3 billion Indians will have access to the Internet and smart phones with 500 million online shoppers,” Gulati said at an interactive session on Day 1 of the two-day Phygital Retail Convention.

ŠKODA Auto partners with Publicis Worldwide India

Following the successful launch campaign for the ŠKODA SLAVIA model earlier this year, leading automaker ŠKODA AUTO India has launched the second leg of the integrated campaign to promote the modern-yet-functional sedan to the Indian masses.

“Developing a marketing program is like being an orchestra conductor”

The digital revolution has produced a dizzying array of marketing communications choices. These new media can be accessed – and updated – 24x7. They are interactive. And they can include graphics, video and text. All of these things are now taken for granted.

VUCA 2.0: Not a ‘new normal’ but a ‘no normal’ world

The third edition of the ISA’s Global CEO Conference was held by the Indian Society of Advertisers (ISA) in Mumbai Around 200 Industry leaders gathered to deliberate over strategies that will empower them to triumph over the current complex business environment. The theme of this year’s conference was "VUCA 2.0: Transforming Organizations and Brands."