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Week at a glance: New code of ethics for digital media; Future of media planning

What the new Code of Ethics for OTT and Digital Media mean for the industry

The Ministry of Electronics and Information Technology (MEITY) and Ministry of Information and Broadcasting (MIB) this week framed the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 to have a harmonious, soft-touch oversight mechanism in relation to social media platforms as well as digital media, digital news and OTT platforms, etc.

Industry welcomes new code of ethics for Digital Media, but implementation is key

Amidst growing concerns around lack of transparency, accountability and rights of users related to digital media and after elaborate consultation with the public and stakeholders, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 has been framed in exercise of powers under section 87 (2) of the Information Technology Act, 2000 and in supersession of the earlier Information Technology (Intermediary Guidelines) Rules 2011.

In-depth: The future of media planning and recalibrating for the new normal

The disruptions brought about by the global pandemic have hit media planning, too, in a major way. The dramatic shifts in consumer behaviour and the way they consumed content have left media planners having to rapidly, and sometimes constantly, evaluate and change their media plans.

Data Privacy: Why it remains an elusive proposition? - Part 1

During the pandemic while people were restricted to their homes and brands had fewer channels available for their communication, we witnessed a massive transition to digital. People used digital platforms via their devices not only for consumption of content but also financial transactions which resulted in growth for the digital sector. The pandemic slated the essence of the "new normal" and in today's time, every business is looking at digital in a completely different way as it takes a larger share of the media pie.

Data Privacy: Why it remains an elusive proposition? - Part 2

While the concerns over data privacy grow along with the massive growth that the digital ecosystem witnessing, it very important for us as users to understand the importance of data privacy and protect ourselves from any kind of theft or breach. Digital awareness is more important today than it ever has been and the entire ecosystem along with the government and taking it more seriously. While businesses and the government take important measures to ensure data privacy, it is important for us as users to play our role in this ecosystem and ensure safety and security for all.

ASCI’s draft influencer guidelines: Overcautious, but long pending, industry reacts

The Advertising Standards Council of India (ASCI) has issued draft guidelines for influencer advertising on digital media. ASCI has invited industry, digital influencers and consumers to scrutinise the guidelines before they are issued on March 31, 2021. They will be applicable to all promotional posts after April 15, 2021.

52nd e-auction of DD Free Dish underway; Star Utsav, Q India, AajTak win slots

The 3rd annual E-auction process (52nd e-auction) for the allotment of vacant MPEG-2 slots of DD Free Dish DTH Platform for the period from 01.04.2021 to 31.03.2022 commenced from Monday (February 22, 2020). For MPEG-2 slots, the Total Slots available are 80, of which 26 Slots are reserved for DD/ Lok Sabha/ Rajya Sabha channels. Thus, the number of Slots available for E-auction are 54. The e-auctions will be held over a period of five days, from Monday to Friday.

How philanthropy is powering Hasbro’s success in India

In conversation with Adgully, Lalit Parmar, Head of Marketing, Hasbro India, speaks about how Hasbro India, with the help of its toys and games, is reaching out to children and in partnerships with NGOs is supporting through the Save the Children Education programs.

Personalised experience is the moat to retain consumers: Mandeep Kohli, BCG

Mandeep Kohli, Partner, BCG, sees linear TV continue to be a force to reckon with even as digital is expected to grow faster and increase its relative share in the overall pie in 2021. He also talks about the deliverables that businesses will expect from their advertising partners in the new normal.

“The world no longer requires a straight-jacketed biz leader, but a people’s leader”

An empathetic and authentic leadership is what the post-COVID-19 world needs, which comes very naturally to women, believes Radhika Gupta, MD and CEO, Edelweiss AMC, as she shares how she has navigated through the challenges of the pandemic crisis and achieved work-life harmony.

How women leaders are showing the way in handling crises in the new normal

We, in India, watched with considerable pride when Kamala Harris took oath as the first female Vice President of America earlier this year. There have been umpteen reports on how nations led by women leaders dealt with the COVID-19 crisis in a more efficient manner – be it New Zealand, Germany, Finland, Iceland, Denmark, Norway and Taiwan.

Analysing Punjab Kings’ IPL 2021 strategy

This IPL Punjab Kings (formerly Punjab Kings XI) are very charged this year and have revamped their brand identity which should help them connect with their audiences well and also bring in more fan followers. Punjab Kings co-owner Ness Wadia explained the reasons behind changing the name of the franchise ahead of the Indian Premier League 2021 season. Punjab Kings were earlier known as Kings XI Punjab for the first 13 seasons, but now will be known by their new name Punjab Kings.

“More empathy & higher EQ - strength of woman leaders through the pandemic"

In conversation with Adgully, Poulomi Roy, Chief Marketing Officer, Joy Personal Care, highlights the inherent strengths of women leaders and how these have helped them face the challenges thrown up by the COVID-19 crisis. 

E-comm will play a much larger role in industry revenues in 2021: Abhijit Sanyal

For Abhijit Sanyal, Chief Strategy Officer, Youva, Navneet, consumer behaviour, and consequently, Organisational Operations, have undergone a sea change due to the pandemic effects. He also sees a greater role for e-commerce in the year ahead.

Advertising in the Insurance sector in India – understanding the legal implications

After two decades, the IRDAI has proposed a modification to its regulations on advertising insurance products in India. What are the existing regulations? What are the modifications proposed by IRDAI? What are the do’s and don’ts that govern advertising in the Insurance sector? Part 24 of the series of articles on Misleading Ads by Advocate Aazmeen Kasad, is the first part of a series on Advertising in the Insurance sector in India, and serves to demystify and provide an in-depth understanding of what the law on the same is.

Association with Sourav Ganguly has been mutually beneficial: Ajay Motwani

Speaking to Adgully, Ajay Motwani, Chief Marketing Officer, Adani Wilmar, explains how they conceptualised the print communication to mitigate the negative views floating around and what made it special to leverage Valentine’s Day for the campaign.

India’s is moving towards entrepreneurship at a rapid pace & scale: Bala Parthasarathy

In conversation with Adgully, BalaParathasarathy, CEO and Co-Founder, MoneyTap, speaks about what motivated him to start his venture, challenges faced by him during his journey, his mantra for success and much more.

As a leader, the buck stops with you, literally: Sonia Notani

In conversation with Adgully, Sonia Notani, CMO, IndiaFirst Life Insurance Company, speaks about her experience of leading her team and helping her organisation navigate through the pandemic times. She also shares the five most effective lessons that she has learnt as a woman leader during the crisis times.

India represents huge sporting opportunity for the 2020s: MIDiA report

With much of the attention of India’s vast mobile audience now being captured by both established traditional sports and newly emerging digitally-native esports and fantasy leagues, a new report by MIDiA Research examines India’s current sports streaming landscape, and the role of premium sports in driving engagement: The roaring sporting 20s | India leads the way in innovation and engagement.

Customers are not going back to pre-2020 shopping behaviours: Arjun Bhatia

Arjun Bhatia, Chief Marketing officer,, highlights the various changes that have taken place in consumer behaviour post-pandemic and how marketers need to be ready for these changing patterns.

Women leaders will play a big role in building an inclusive culture: Shweta Berry

In conversation with Adgully, Shweta Berry, Head of Strategic Alliances - Industry & Academia, Marcom, Sales Enablement & CSR Divisions, Aeris Communications, speaks about the new business and work environment arising out of the pandemic era and the expanding role and scope of women leaders in the new normal.

It is more difficult for women to rise to CEO positions: Mrinal Jha

In this interaction with Adgully, Mrinal Jha, Founder, MAJ (Mrinal Abhigyan Jha) Productions, speaks about the expanding role and scope for women leaders today, more representation in the boardroom, tackling sexual harassment at the workplace and more.

Consumers now want fewer, but better & more meaningful things: Richa Singh

Richa Singh, Managing Director - India, Natural Diamond Council, speaks about the major changes in consumer behaviour as well as preferences due to the pandemic. She adds how consumers now want fewer, but better and more meaningful things. 

#TwitterChat: Women Leaders of Tomorrow - Are we encouraging them enough?

In the run-up to Women’s Day this year, Adgully has been coming up with a series of articles, feature reports, interactions and #TwitterChat episodes highlighting the achievements of our formidable women in the workforce as well as women leaders who have been successfully steering their teams and organisations through the uncharted waters in the post-pandemic world.

AajTak launches #AajTakSabseTez campaign with Classic Art Deco Styled Films

AajTak marks the 20 year milestone in signature ‘Sabse Tez Style’. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country. The campaign entertainingly highlights the same ethos reflecting on relaxed standards of reporting by some players in the age of fake news. The channel endorses its commitment to leadership that will not be swayed by such stunts, and will continue to carry the mantle of truth as it has done over the ‘Bemisaal Bees Saal’. 

#TwitterChat: Women Leaders of Tomorrow - Are we encouraging them enough?

In the run-up to Women’s Day this year, Adgully has been coming up with a series of articles, feature reports, interactions and #TwitterChat episodes highlighting the achievements of our formidable women in the workforce as well as women leaders who have been successfully steering their teams and organisations through the uncharted waters in the post-pandemic world.


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