Week at a glance: News TV ratings resume; Brand buzz at IPL 2022

As BARC data for News channels resumes, tussle for No. 1 spot begins again

Prior to the suspension of news channel ratings by BARC, there was an intense battle between Republic TV and Times Now for the numero uno spot. Republic TV has been positioned as the No. 1 English News channel since its launch in 2017. Times Now has been placed in the second spot.

Times Now emerges as Number 1 English news channel during the week 10'22

Times Now has emerged as the Number 1 English News Channel during the week 10'22 (5 -11 March 2022), according to the news channel rating data released by the BARC. The news channel had a 30% share as against its competitor Republic TV with 27% share. Closely following were India Today TV and CNN News18 with 14% and 13% share, respectively.

Republic TV soars to numero uno spot with record viewership numbers across India

Republic TV has soared with record viewership numbers across India across time bands, according to a release by the news broadcaster. “With a phenomenal 44% viewership share in super-primetime and 41% all India across time bands, Republic TV is almost 200% greater than the closest competitor in the English genre (Times Now),” said the Republic release.

Aaj Tak, TV9 Bharatvarsh on top among Hindi news channels during week 10'22

TV9 Bharatvarsh and Aaj Tak remained top among the top eight Hindi news channels during Week 10 of 2022 (March 5 -11, 2022), according to BARC data.

IPL 2022: Disney+ Hotstar rolls out the red carpet for brands, sees higher returns

Brands can collaborate with Disney+ Hotstar CreativeWorks, its branded content solutions arm, to create custom content solutions to tell their brand story on live sports. There are also opportunities beyond live matches in the form of content associations before and after the matches that brands can leverage.

Challenges of formulating hyperlocal strategies in a vastly diverse India

India is a diverse country with wide cultural differences, multiple languages different dialects spoken in different districts of each state. So, there is always a challenge as to whether brands are able to send the right brand communication across each region. We at Adgully reached out to some of the best minds in planning to understand their point of view.

Indian marketplace of Amazon Business is the second largest after the US: Suchit Subhas

In an exclusive interview with Adgully, Suchit Subhas, Director, Amazon Business, speaks about the growth of MSMEs in India, contribution of Amazon Business in driving this growth, the rebound of MSMEs in the post-pandemic period, promotional campaigns for 2022, and more.

Post-Covid, Nodwin Gaming has been able to reach the 40% growth mark: Akshat Rathee

In conversation with Adgully, Akshat Rathee, Co-Founder and Managing Director, Nodwin Gaming, speaks about the key trends in esports sector that will dominate in the year ahead, the challenges and opportunities in gaming sector, performance of esports during in the Covid and post-Covid period, and more.

We see a huge potential in the D2C space: Salil Sadanandan, Kohler

In an exclusive conversation with Adgully, Salil Sadanandan, President, Kitchen and Bath, Kohler Brand K&B, South Asia, Middle East & SSA, speaks at length about the company’s growth journey, the emerging trends in kitchen and bathroom products, the focus on Smart products, experiential marketing, D2C and more.

Communicators now play an integral role in building brand loyalty: Saumya Bhushan

In conversation with Adgully, Saumya Bhushan, Lead - Corporate Communications, Reckitt India, speaks about the significant changes in PR, the importance of collaborative working, the value of quality versus quantity, and more.

We need to look beyond India and decode Bharat: Pradeep Gupta, Axis My India

In this interview with Adgully, Pradeep Gupta, Chairman & MD, Axis My India, talks about the recent trends in media consumptions/viewing habits and other related aspects. 

There’s growing a trend of empowerment of content creators today: Aradhana Bhola

In conversation with Adgully, Aradhana Bhola, Managing Director, Fremantle India Television Productions Pvt Ltd, speaks about the emerging trends in content consumption, the growing importance of Hybrid Ecosystems, and more.

“Gender sensitivity is not about celebrating Women’s Day or Pride Month”

 In conversation with Adgully, Aparna Acharekar, Co-Founder, Eve World, speaks about how women have donned several roles during the pandemic period, women’s strength in multi-tasking, lessons that she learnt as a woman leader and more.

In times of crisis, it is women’s inherent instinct to find solutions: Smita Shah

In conversation with Adgully, Smita Shah, Co-founder, Woot Factor Events, speaks about how remote working has turned out to be a boon for women professionals, what makes women so efficient in problem solving, the lessons that she learned as a woman leader and more.

As a woman leader, don’t play down your EQ: Sanjula Miglani, Dineout

In conversation with Adgully, Sanjula Miglani, Head - Business Marketing & Dine Out Passport, Dineout, speaks about dealing with the challenges arising of the global pandemic, maintaining work-life balance, lessons that she learnt as a woman leader and more.

When it comes to insurance, it’s an old industry based on trust: Amrit Singh, Loop

Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series – START-UP STARS. We at Adgully wholeheartedly support the ‘Vocal for Local’ movement and over the next few months will be featuring all local/ homegrown businesses, brands and Apps.

#GullyChat: Influencer buzz – Audience relationship Vs Content production

“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers, it’s now a key channel at every marketing table. So, 2022 will finally be the year where brands undergo a mind shift,” noted Ankit Agarwal, Founder & CEO, Do Your Thng, in an interaction with Adgully earlier this year.

Indian fantasy sports market pegged to grow 38% to reach Rs 165,000 cr by FY25

The Federation of Indian Fantasy Sports (FIFS), India’s self-regulatory industry body for Fantasy Sports (FS), today unveiled the findings of a report titled ‘Fantasy Sports: Creating a Virtuous Cycle of Sports Development’ in collaboration with Deloitte. According to the report, India is the world’s biggest Fantasy Sports market with a user base of over 13 crore, which is expected to further grow at a CAGR of 32% in the coming years.

E-comm sector’s print ad volumes up 46% in 2021, ahead of Digital: TAM AdEx

At 46%, E-commerce sector’s print ad volumes were slightly higher than Digital Ad insertions, which stood at 43% in Y 2021, as per TAM AdEx data. Radio ad volume for the E-commerce sector increased by 16% in Y 2021, compared to Y 2020, even as this sector’s ad volume on television has continuously increased by more than 20% each year since Y 2019.

How Outbrain supports India's digital advertising future

The COVID-19 epidemic has sent the corporate world into a frenzy of fast-paced and unexpected changes. It created difficult circumstances for both publishers and advertising. They had to focus more on working together and defending their enterprises during the epidemic.

Zenith India wins media mandate for Zoomcar

Commenting on the business win, Jai Lala, CEO, Zenith India said, “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world's largest emerging market focused car sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”

Brands back to business as Holi this year boosts consumer sentiments

Not surprisingly, brands are upbeat about a bumper festival show this year and are also seeing Holi as a precursor to strong sales during the coming summer period. Along with online purchases, consumers are also back to favorite retail haunts, which is giving a massive boost to this sector.