Week at a glance: Notes from Alibaba's 11.11 sale; Facebook revamp; Voot Kids

The rationale behind Facebook rebranding
The Facebook company recently underwent a rebranding exercise to become more closely associated with their suite of apps and make users more aware of where the products they use come from.

Will political ads become a pariah on social media platforms?
Twitter has taken a firm stance against ban on political ads on its platform, especially ahead of the upcoming UK snap elections and 2020 US Presidential elections.

Notes from Hangzhou: Alibaba CMO Chris Tung on behind-the-scenes of 11.11
Alibaba has been turning shopping into a festive occasion, making consumers feel special about shopping.

Lessons for Indian retail from China’s Intime’s transformative New Retail vision
The Alibaba 11.11 Global Shopping Festival kicked off at midnight of November 10-11. Within the first few hours the shopping festival exceeded $12 billion in gross merchandising volume (GMV).

Media has become change agents for India: Uday Shankar on his 30 years in media
Uday Shankar, President, The Walt Disney Company Asia Pacific and Chairman, Star and Disney India, delivered the AAAI SubhasGhosal Memorial Lecture 2019 in Mumbai yesterday (November 11, 2019).

15% of VOOT’s 80 mn subscriber base watches kids' content: Sudhanshu Vats
Viacom18 is turning its kids’ offering on their OTT platform VOOT into an independent multi-format app offering audio books, e-books, content, and quizzes.

Free-range parenting key to unlocking transformational growth: Sudhanshu Vats
Sudhanshu Vats, Group CEO and MD, Viacom18, delivered the theme address at the Summit, where he stressed on creating, connecting and converging for transformational growth.

As an industry, we have been fixated on click throughs: Stephen Dolan
In conversation with Adgully, Stephen Dolan speaks about the shift in digital advertising, the value that ad verification and brand safety and suitability bring for advertisers and also shares a bird’s eye view of the ad fraud landscape.

We are looking to beat 33% industry growth by 3-4 times: Prasad Shejale
Logicserve Digital, a digital marketing company has announced the launch of a new logo for the company to mark the milestone year, 2019, when the company is witnessing exponential growth.

Kotak 811 #DreamsInvited - Beautiful-looking ad, but befuddling, say experts
Kotak roll out the 811 #IndiaInvited campaign to launch their 811 digital account service and create buzz around it.

Over Rs 2,000 cr invested in Original content by 4 top OTT players: BCG-CII report
Boston Consulting Group (BCG) and Confederation of Indian Industry’s (CII) report, titled ‘The trillion (and growing) touchpoint story – recognizing the monetization conundrum’, seeks to build on last year’s publication and highlights that India’s unique multi-modal growth continues to play out.

YouTube emerges as India's most-preferred OTT brand: Ormax OTT Report
According to the findings of ‘The Ormax OTT Audience Report: 2019’, the audience size of regular OTT (online video content) audience in India stands at 76.5 million (7.65 crore). Mumbai and Delhi lead the top markets, with 3 million regular OTT audience each, followed by Bengaluru, Hyderabad, Kolkata, Ahmedabad, Surat, Chennai, Pune and Jaipur.

Ad Guru Ram Ray passes away; leaves behind an unmatched creative legacy
Ad Guru Ram Ray, breathed his last yesterday (November 12, 2019) at 8 am at MedicaSuperspeciality Hospital, Kolkata, after prolonged illness. He was 77. Ray leaves behind his wife, daughter, family members and numerous ardent admirers.

ZEE5 pushes for a more personalised experience for viewers on the platform
ZEE5, the OTT platform from the ZEE stable, is upping the ante with a fresh content line-up for November.

PHD appointed as global media AOR on LG
LG Electronics Inc, the Korea-based manufacturer behind several of the world’s leading electronics, has named PHD its global media Agency of Record following a competitive market review that included Dentsu, Horizon and Carat.

Parle Agro Assigns Media Mandate to Mediacom
Parle Agro, the largest Indian beverage company has awarded its media mandate to Group M’s media agency MediaCom India.

Creativeland Asia win creative mandate for Pizza Hut
Creativeland Asia has won the creative account for Pizza Hut, a subsidiary of Yum!, sources have confirmed to Adgully.

TRAI issues paper on interoperability of set top boxes
The Telecom Regulatory Authority of India (TRAI) has released a consultation paper on interoperable Set Top Box (STB) for digital TV broadcasting services.

How India is leading in-app transactions in APAC
The APAC region stands at the forefront of mobile internet usage growth and payment innovation.

Sun TV Q2 FY2010 revenues up 6% at Rs 795.58 crore
Sun TV Network has reported a ~6 per cent increase in its revenues at Rs 795.58 crore

Facebook joins the list of Payment Services with ‘Facebook Pay’
Facebook has entered the realm of payments services as the new competitor.

Quora brings on board Ex-Yahoo Gurmit Singh as GM for India
Quora, a leading global knowledge sharing platform, has brought on board Gurmit Singh as General Manager, India.

MRUC on the lookout for research agency partner to conduct IRS
MRUC (Media Research Users Council) is all set to invite research partners to pitch for the contract to conduct IRS – the world’s largest and continuous multi-media and consumer habits survey.

BARC Wk 45: No major upheavals seen in the Hindi GEC space
BARC India data for Week 45 (Saturday, November 2 to Friday, November 8) of 2019 shows no major upheavals in the rankings of the Top 10 Hindi GECs [HSM (U+R) : NCCS All : 2+ Individuals] on all platform.