Week at a glance: NTO 2.0 developments; Celebs & start-ups; Brands & cricket overdose

Self-regulatory bodies for TV & digital are working extremely well in India: K Madhavan

Speaking further, he maintained that regulations like NTO 1 and 2 did not address the interests of any stakeholders, including the customers, and hoped to have a more proactive and positive approach from TRAI under its new Chairman, PD Vaghela. “There needs to be light-touch regulation, so as not to hold the industry back,” he affirmed.

News broadcasters fume as MIB extends date for submitting feedback on TV ratings

MIB has extended the deadline to November 30 for the broadcasters to submit feedback on the report on ‘Guidelines on TV rating agencies in India.’ 

The news broadcasters obviously are not a happy lot over the date extension, because it has been more than a year since news channels have been out of BARC’s viewership data ratings.

India has potential to be the largest OTT market in the world: Gaurav Gandhi

Addressing the Valedictory Session, titled ‘The Big Pitch: Is the Industry ready, What’s Next?’, of the 10th edition of the CII Big Picture Summit 2021, Gaurav Gandhi, Country Head, Amazon Prime Video, India, said, “India is the fastest growing OTT market in the world and has the potential to be the largest as it builds scale, having established a strong foundation.”

TRAI's interventions have helped TV consumers: Chairman PD Vaghela

The regulator is committed to creating simplified and time-bound procedures for applications and approvals to create end-to-end solutions for all the stakeholders of the industry. The regulator is also working on a scheme to promote local manufacturing of equipment in telecom and broadcasting sectors, he maintained.

Beyond a glam connection – How celebrities are fueling the start-up ecosystem

The atmosphere for start-ups has been very conducive for the last few years, with the Government of India giving further impetus to entrepreneurs in the form of a Startup Seed Fund and ease of doing business. Investors and venture capitalists have also been generous enough with infusing funds to grow the fledgling ventures.

ZEEL confident of maintaining the growth momentum

“FY22 subscription revenues may be muted Subscription revenues may be muted in FY22E (-1% YoY growth) on NTO 2.0 implementation. Post that too, we do not expect >5-6% YoY steady-state subscription revenue growth as ZEEL lacks strong recall in HSM urban markets. Zee TV significantly lags peers – Shift to selective viewing may not augur well as it lacks leadership in many key genres,” says the analysis.

Making dislikes private – Will YouTube’s move give a respite to creators & brands?

This feature will not only have an impact on creators, but also the brands who use YouTube to promote their campaigns and showcase their work to the audiences. The impact can be both positive and negative, but will this reduce the trolling and backlash that creators are facing?

Overdose of cricket is not new, say experts as India & Kiwis gear up for battle

After the IPL and the T-20 World Cup, cricket will start in India with the black caps who are having a short T-20 and Test series. With the festive season just ended, will brands spend and buy spots in the coming test series? Even the fatigue level with cricket is so high that brands may take a break for the moment.

Cricket, COVID-19 fail to dampen brands’ enthusiasm for Indian Super League

Hero MotoCorp continues as the title sponsor of ISL. Official sponsors for the 2021-22 edition are Apollo Tyres, BYJU’S, Pari Match News and Nivia. Dream11 has come on board as the official fantasy football partner, Terra Virtua is the official digital collectibles partner, while The Arena is the official merchandise partner. The League is co-promoted by Reliance, Star India and supported by the All-India Football Federation (AIFF).

Why sports needs PR now more than ever

The IPL league which has now become a mammoth entity, especially after the recent addition of two new teams, has created demand and the need for franchises to look at Sports PR seriously to build their brand image and online reputation not just before and during the tournament, but remain relevant and top of mind of their fans even in the non-playing times.

Post Unlock 2.0, OOH has been seeing a big revival and how

Advertising and activations at airports, malls, cinemas, metro rail systems are seeing an uptick and marketers are quite bullish on their projections for the near future. Brands too have started coming on board with big releases of blockbuster movies, upcoming shows like The Big Picture, Bigg Boss Season 15, real estate gearing have already made OOH owners and agencies breathe a sigh of relief.

Google tops YouGov’s 2021 Best Brand Rankings in India yet again

The Index Rankings chart shows the brands with the highest average Index scores between October 1, 2020 and September 30, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative).

Tarun Garg on how Hyundai has been walking the Sustainability talk

In an exclusive interview with Adgully, Tarun Garg, Director - Sales, Marketing & Service, Hyundai Motor India, speaks about GenZ’s expectations from Hyundai, the purpose behind the ‘Beyond Mobility’ campaign, impact of sustainability push amid the pandemic and a lot more.

Why you need to read this Q&A with WazirX before investing in Cryptocurrency

In conversation with Nischal Shetty, CEO and Founder, WazirX, Adgully puts the spotlight on the nascent Crypto market in India, where Shetty speaks at length about WazirX’s Transperancy Report, regulation of crypto and instilling trust among investors and stakeholders, the road ahead and much more.

E-gaming: There is growth ahead of us

The world of organised video games competition or e-gaming is getting serious and getting a lot of focus. Smartphones and a slew of new gadgets have changed our ways of gaming. They have even changed the games that are being produced or sponsored. As a result, there is a general rise in the number of options e-gamers have. And this is not just limited to the nature of the game but also across sports. Some of the popular e-gaming options include League of Legends, Call of Duty, and Overwatch.

Criteo’s commerce-focused video advertising solution to launch in India in 2022

With their recent change in identity, they are also going to launch video advertising solutions in India. Available abroad, it is under the process to be launched in India. In conversation with Adgully, Taranjeet Singh, Managing Director, SEA and India, Criteo, dwells on this and much more. Excerpts:

Cornitos is working towards a more digitally focused approach: Vikram Agarwal

In an exclusive interview with Adgully, Vikram Agarwal, Managing Director, Cornitos, speaks about the brand’s increasing focus on healthy snacking, fortifying its presence in the market, snacking trends seen during the festive season, opportunities for building the brand during the pandemic, association with IPL team Delhi Capitals, and more.

Films are a beautiful and impactful way of storytelling: Shalini Rao, CMO, BIAL

In an exclusive conversation with Adgully, Shalini Rao, Chief Marketing Officer, Bangalore International Airport Ltd (BIAL), elaborates on the entire purpose of this campaign and how they plan to educate and communicate with travellers, as well as the power of storytelling in challenging times.

“ABC Talkies is a true film-tech platform for indie and amateur filmmakers”

ABC Talkies is a new unique marketplace for filmmakers to upload their films and monetise on their own terms. It has been envisaged as a platform for Indie, amateur and budding filmmakers to showcase and seek monetisation opportunities. In this interaction with Adgully, ABC Talkies’ founders Shalibhadra Shah and Siddharth Sinha, talk about the new platform and its uniqueness.

#GullyChat: Decoding the Digital Payments ecosystem in India

Adgully, as part of its premier #TwitterChat #GullyChat property, will turn the focus on ‘Digital Payments ecosystem: The bumps on the road to a cashless India’. While digital payments are on the rise, there are still some concerns that need to be addressed and ironed out. This #GullyChat is part of the build up for Adgully's MOBEXX Summit & Awards 2021, which will be held on November 30.

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