Week at a glance: Organisational restructures take centre stage

It wouldn’t be wrong to say that this has been a week (July 10-15, 2017) of movements and organisational restructure. 

Monday started with Creativeland Asia announcing its restructure as a group, wherein it will evolve from a communications company into a complete creative eco-system by investing in creating a group that will have a formidable presence across all key strategic creative marketing verticals. To lead this new group, Rana Barua has come on board as Chief Executive Officer. 



Ogilvy India also effected several changes in its organisation, starting with Sonal Dabral, former Chairman and Chief Creative Officer, DDB Mudra Group, joining Ogilvy India as Group Chief Creative Officer & Vice Chairman. Meanwhile, the agency’s National Creative Director, Rajiv Rao, has decided to move on and pursue a career in film-making. That’s not all. Ajay Gahlaut, Executive Creative Director, O&M, Delhi, has been elevated to the role of Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India. Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha have been made Chief Creative Officers, Ogilvy West. Mahesh Gharat and Azazul Haque have been named Chief Creative Officers, Ogilvy South. Meanwhile, Sumanto Chattopadhyay has been appointed as Chairman and Chief Creative Officer of Soho Square. 




On Monday, Zee Media Corporation too announced the restructuring of its regional news operations following Jagdish Chandra, CEO, Regional News Network, Zee Media, expressing his desire to lighten the load of his current responsibilities of all regional news network as well as DNA (all editions). 



Tuesday saw Publicis Communications announcing the launch of its brand activation and experiential shopper agency – Arc Worldwide – in India. Arc will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup. 



Meanwhile, Dentsu Webchutney also announced a new venture this week. The digital agency from Dentsu Aegis Network introduced its newly established B2B Marketing Division, which will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney. Businesses that work with Dentsu Webchutney will have specialised services available to help them with Online and Offline Marketing, Market Research, Publicity, and most importantly, a focus on Content Marketing and Distribution Strategy. 



This week, J. Walter Thompson was on a roll, bagging the creative mandates for premium kitchen and home appliances brand Morphy Richards and FM player Red FM. It may be recalled that last week, the agency had added the creative duties of The Times of India to its kitty. 




Also this week, Havas Media Group, India announced its strategic partnership with Kerala-based advertising agency IMC Advertising to strengthen its footprint in the southern markets. As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs 50 crore), and further consolidating its presence in the South, which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group, among others.



Meanwhile, as per BARC India ratings for Week 27 (July 1-7) [HSM (U+R) : NCCS All : 2+ Individuals], Zee TV jumped four places to reach the numero uno spot; the channel was placed at No. 5 in the previous week. Two of its shows – talent hunt show ‘Amul Sa Re Ga Ma Pa Little Champs’ and ‘Kumkum Bhagya’ – were the most watched shows on Hindi GECs in Rural+Urban this week.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising