Week at a glance: PDF forwards woes; IRS 2019 Q4; Business continuity in Covid-19 times

Move on WhatsApp forwards of PDF copies spurs print industry to take action

E-paper editions of newspapers kept the readers stay connected to their favourite publications in the absence of the physical editions. Now a new issue has arisen regarding PDF versions of newspapers being circulated on WhatsApp groups, which has galvanised print publishers into action.

 

Standpoint: Why publications must not act in haste against forwarding ePapers online

With pressures on margins and ad revenues dwindling – the story of businesses across the world currently– print media is in a vulnerable place right now. Newspaper and magazine publishers have turned to the Government, seeking bailout packages to tide over the massive disruption caused by the global COVID-19 pandemic.

 

#TwitterChat: Safeguarding business continuity during COVID-19 times & beyond

With the economy under severe strain and businesses bracing for tough months ahead, effective planning for business continuity amid the COVID-19 crisis and nation-wide lockdown and beyond is the need of the hour. The narrative now shifts to ‘Revival and Survival’ in the new normal of the post-lockdown world.

 

How video conferencing apps like Zoom exploded into consumer consciousness sans marketing?

The lockdown, social distancing and Work From Home scenario has seen an explosion of video conferencing apps. Corporates are now connecting using video conferencing software such as Zoom, while friends are connecting using apps like Houseparty. Amul recently released a topical post about Zoom, indicating how they have become a part of everyday conversations.

 

In-depth: SEO Masterclass Part 2 – The evolving landscape of search

One of the oldest disciplines in digital marketing, Search Engine Optimisation (SEO) has evolved a lot over the years. Vishal Shah, Associate Vice President – SEO, iProspect, and Asad Khan, Associate Vice President – SEO and Performance Content, iProspect, guide us through the shifts that SEO marketing has undergone in the past decade in Adgully’s two-part in-depth look at the SEO space.

 

Experts share why the seed of purpose bears fruit in tough times

Adgully conducted a Webinar on ‘Building a purpose driven communications strategy’ on May 5. In the age of hyper transparency and hyper connectedness, what is the purpose of brands in society and how are the brand narratives changing? Why do brands need to define their purpose? When we talk about purpose communications, it is only responsibility of earned media or does paid media have a role to play? These were some of the topics discussed at length by a panel of communications experts.

 

BARC revises TG classification for English, Lifestyle & Infotainment genres as All India

BARC India has made changes in the Target Groups for different TG cuts on the website. From Week 17 onwards, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle and Infotainment genres.

 

VoiceBot, Moneyfy - Tata Capital strengthens its digital arsenal to combat COVID-19 crisis

With several lockdown restrictions being lifted in the country today after a 40-day period, businesses are gearing up to gain lost grounds. The COVID-19 pandemic has caused tremendous upheavals in the global economy, the reverberations of which will be felt over the next several months. Business shutting down, job losses, salary cuts are some of the harsh market realities that businesses have to face.

 

How hygiene has opened up new avenues for Kent RO Systems

Dr Mahesh Gupta, Chairman & Managing Director, Kent RO Systems Ltd, speaks at length to Adgully about the economic scenario in India, how businesses need to tread the ground carefully and with strategic even as lockdown restrictions are being eased in phases.

 

LF is not just a TV channel, but a 360-degree medium: Amit Nair

As Indians remain confined to their homes during the lockdown, News, Movies and Kids genres have seen a huge surge in viewership. While the viewership growth of the Lifestyle genre has not been as dramatic, the genre has still managed to garner a 28 per cent growth, as per BARC-Nielsen’s report on ‘TV + Smartphone Consumption During Crisis’ for Week 16.

 

Clear all MRV 01/20 & MRV 02/20 print dues or face action: INS to ad agencies

The Indian Newspaper Society (INS) has once again written to advertising agencies, urging them to clear all print dues immediately. The newspaper body has earlier written to ad agencies in March 2020, stating, “There appears to be pressure on agencies to divert Print’s local retail ads to Radio and all the print budget of the corporate account is reportedly being diverted to TV.”

 

#FightBackCorona: We will evolve with higher degree of resilience: Prabhtej Singh Bhatia

Opening up liquor shops recently by the Government is a shot in the arm for the economy, bringing in some much needed revenues to the Government coffers. Prabhtej Singh Bhatia, CEO and Co-founder, Simba Beer, is upbeat about the revival of the economy. He stresses on businesses being empathetic towards their workforce in order to increase productivity while they work remotely.

 

When Piyush Pandey did VO from his walk-in closet: Neha Kaul on virtual direction

Asian Paints’ campaigns under the #StayHomeStaySafe series, titled ‘Har Ghar Chup Chaap Se Kehta Hai’, has been tracing the journey of creating beautiful memories at home during the COVID-19 lockdown phase. In its first instalment, the recreated version of the iconic commercial gave us a reason to smile and appreciate what we have during the current uncertain times. The second instalment, conceptualised by Ogilvy Mumbai, showcases individuals and families taking care of their homes in the current quarantine period.

 

Pharma is becoming mainstream in times of COVID-19 crisis

As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the pharma industry is pulling out all stops to ensure that the production of medicines and essentials to fight the COVID-19 pandemic continues without much hindrance. In an unprecedented move, all major companies have come together to help one another with knowledge and sharing of resources. The industry will be facing new challenges once the lockdown is lifted.

 

Revival & Survival: Social distancing & technology - important pillars of new normal

Prepared or not, the 40-day stringent lockdown period is being gradually phased out. It’s definitely a changed world that India is entering now, and will have to learn to live with the Coronavirus in our midst.

A lot has been written, debated and discussed over how much the economy and business operations have been hit. We, at Adgully, aim to look at the revival story. What does it take to jumpstart an economy? That is the great narrative that we are following up as part of our ‘REVIVAL AND SURVIVAL’ series of industry opinions. In conversation with Sapna Desai, Head of marketing and communications, ManipalCigna Health Insurance.

 

Facebook’s ad measurement strategy to determine business performance during Covid-19

As businesses seek to navigate these difficult times, adapt media strategies and determine which marketing activities are most worthwhile, gaining an accurate understanding of ad performance is more important than ever.

 

#TwitterChat: Adapt or Die - How startups are evolving to mitigate COVID-19 impact

The COVID-19 pandemic has brought some Indian start-ups to their knees. This has forced founders and CEOs to ‘pivot’ their business strategies to address consumer concerns and problems in the ‘new normal’.

 

Sharpening Business Continuity Plan is new normal for insurance sector: Shefali Khalsa

In conversation with Adgully, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance, speaks about how the insurance sector is operating amid the COVID-19 crisis and the long-term implications for this sector as well as the economy.

 

BARC Wk 17: News genre’s share stabilises; 166% growth recorded

News and Movies genres continued to drive viewership growth for TV in Week 17 as well. The News genre recorded 166 per cent growth during the week, even as its share has started to stabilise. As per the 7th edition of BARC-Nielsen’s report on ‘TV + Smartphone Consumption During Crisis’, Rajasthan and Gujarat have the highest proportion of news viewers, while South India has lower percentage of news viewers than HSM.

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