Week at a glance: Print Vs Digital; Voice buzz; The thing about online video streaming

#TwitterChat: Industry experts mull over print’s survival in a digital era
Adgully is back with the latest series of Twitter chats with industry stalwarts. The latest Twitter Chat was held yesterday (October 15) that delved on ‘Print and Digital – Co-exist or at crossroads’.

Why marketers need to read this before adopting Voice
Voice user interface is one crucial technology that’s being underestimated, with many industries still having a very strong focus on blockchain, AI and AI replacing human workers as the “next big thing”.

10 reasons to get excited about online video streaming
The State of Mobile report by App Annie for 2019 predicts that 10 minutes of every hour spent consuming media in 2019 will be streaming video on mobile. According to the report, the top five video streaming apps worldwide grew 285% in 2018 versus 2016.

It takes a long, long time to choose Nicotex
The clinical practice of Nicotine Replacement Therapy (NRT) has been established with 30 years of study. This therapy is recommended as an effective means of smoking cessation by leading global bodies like the World Health Organization.

Boss ladies, change yourselves first, says Apurva Purohit
Apurva Purohit, President, Jagran Group, is among the very few women CEOs in India. She has over three decades of experience in building and scaling up high-quality businesses in the private equity and listed space.

We are already in a mobile-first world in India: Bianca Best
Bianca Best, Global Managing Director of Blink & Strategic Partnerships, Mediacom, is responsible for growing Blink, Mediacom’s emerging technology division, and refining Mediacom’s media partnership strategy to provide vision and leadership during a period of exponential growth.

Despite the NTO regime, SPN has grown 35% this year for AO: Neville Bastawalla
It’s been a busy time for Neville Bastawalla, Head - Marketing &On-Air Promotions - Sports Business, Sony Pictures Networks India. The first week of October saw him involved with the broadcast of the epic clash between American basketball teams.

How Housing.com is beating slowdown to see growth in market share and traffic
The festive season is a make or break period for real estate developers. Last year, 90,000 properties were sold between the months of October and December and property sellers saw a 30 per cent rise in sales YoY, as per data revealed by Housing.com.

ZEE’s television network has emerged stronger post NTO: Punit Goenka
Zee Entertainment Enterprises Limited (ZEEL) has reported consolidated revenue of Rs 21,220 million for the second quarter ended September 30, 2019, a growth of 7.4 per cent YoY. The growth was driven by the strong performance of domestic broadcast and digital businesses.

Enterprise Agility: An imperative in this age of urgency
Organisation agility and incremental product delivery enables organisations to respond quickly and creatively to evolving customer needs, writes Priyanka Agrawal from Fractal Ink Linked by Isobar.

Network18’s Q2 subscription revenue up 43%; to launch Voot freemium version
Network18 Media & Investments has reported a 43 per cent YoY growth in its subscription revenue for the second quarter ended September 30, 2019. Cost optimisations boosted Q2 FY2020 Entertainment EBITDA margins to 11.4 per cent vis-a-vis 9.9 per cent last year.

Lacklustre market conditions pull down DB Corp’s revenue in Q2 FY2020
DB Corp Limited (DBCL), home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar – has reported total revenue of Rs 5,336 million in the second quarter ended September 30, 2019, a decline from Rs 5,874 million in Q2 of last fiscal.

TikTok appoints Nikhil Gandhi as Head of India operations
TikTok, the world’s leading destination for short-form mobile video, today announced the appointment of Nikhil Gandhi as the Head of TikTok India. Based out of Mumbai, Gandhi will lead  the development of TikTok's products and operations in India to achieve its global mission - inspire creativity and bring joy.

Publicis and Omnicom win the bulk of media duties for The Walt Disney Co.
The media review for The Walt Disney Co. has concluded. The bulk of the duties for the account worth $ 2.2 billion was handed over to Omnicom Media Group and Publicis Media.

Madison Media wins Media AOR for Medlife
India’s leading media agency, Madison Media just announced that it has been appointed as the Media AOR for Medlife. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.

Ad Land’s Young Guns: Sonia Sharda, WATConsult
A digital marketing professional with over seven and a half years’ of experience, Sonia Sharda, Regional Head - (West) Operations, WATConsult, has been successfully transforming digital presence of some key brands.

SPN to be Australian Open’s broadcast partner for 3 more years
Tennis Australia and Sony Pictures Networks (SPN) India have announced a three-year extension of their broadcast relationship at the official Australian Open 2020 media launch in Mumbai.

TRAI seeks industry comments on reserve price for auction of FM radio channels
The Telecom Regulatory Authority of India (TRAI) has released a Consultation Paper on ‘Reserve Price for auction of FM Radio channels’, wherein it has sought the comments of stakeholders on whether they agree with the methodology used in TRAI’s recommendations, dated March 15, 2015, for valuation FM Radio channels.

NBSA directs news channels to be extra cautious while reporting on Ayodhya
The News Broadcasting Standards Authority (NBSA) has issued a set of specific guidelines for news broadcasters regarding the reporting of the Ayodhya issue currently being heard by the Supreme Court on a daily basis.