Week at a glance: #ProgressiveWoman Twitter panel; Ashish Bhasin elevation

Indepth: This Women’s Day, a hard look at women’s portrayal in ads
With Women’s Day round the corner, Adgully takes a look at portrayal of women in advertising and why women still continue to be stereotyped & objectified in ads, as well as how brands need to relook at their communication targeted at the women TG. 

DAN promotes Ashish Bhasin to CEO of expanded Greater South cluster
Dentsu Aegis Network, the global media & marketing communications conglomerate, has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network - South Asia, to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India. 

#ProgressiveWoman: Adgully's first-ever all women Twitter Panel for Ad & Mktg
Adgully, a leading news portal for the advertising and marketing industry in India, is organising the first-ever all women Twitter Panel ahead of the International Women’s Day, which will bring together some of India's most influential women in advertising and marketing to turn the spotlight on #ProgressiveWoman. 

Defining a #ProgressiveWoman – where do we even begin?
The dictionary defines ‘Progressive’ as ideas or systems that are new and modern, and that encourage change and development. A progressive person is someone who has modern ideas about how things should be done, rather than traditional ones, someone who works towards bringing about social reform and inspires others. 

#ProgressiveWoman: Challenging the status quo
Adgully’s drive to bring women empowerment to the fore with its Twitter Panels spread across three days – March 6, 7 and 8 – is being deeply appreciated across social media. 

#ProgressiveWomen: It is about the brain muscle and the idea, always
This Women’s Day, conversations are moving beyond just equality for women. As reflected in the theme for International Women’s Day 2019 – #BalanceForBetter – the focus is on providing for a society where there are equal opportunities and all round development. 

#ProgressiveWoman: Enlightenment & not mere acknowledgement is what women want
The one-hour long panel discussion saw the scope expand much beyond the initial theme and encompassed several important topics such as male-bashing, whether just one day dedicated to women is too limiting, how women sometimes could be the biggest adversaries of women and much more. 

#ProgressiveWomen: Aspirations are not bound by geographical divide
What drives the hopes, aspirations and passion of women in India? How wide is the Urban and Non-Urban gap when it comes to what women want? All this and more was discussed at length by our esteemed panelists on Day 2 of the Twitter panel organised by Adgully yesterday (March 7, 2019). 

#ProgressiveWoman: Let’s appreciate all the hard work it takes to be a woman
This year, Adgully, through its special initiative of Twitter Panels, have been highlighting various issues that women face in all facets of life through the uplifting thought of #ProgressiveWomen. Spread over three days, the Twitter Panels have brought together high achieving women leaders of the advertising and marketing industry. 

Brands add depth and range to portrayal of women this Women's Day
Women's Day presents a unique opportunity for brands to delve in to the range and depth in their portrayal of women. Especially for brands whose product caters towards women, it is important for them to let their target audience know how well they understand them. This year brands have focused on the theme of making choices and celebrating the essence of womanhood at the core of their campaigns. 

Isobar to ride the growth on content, tech, NowLab and Voice in 2019
Visa’s new brand campaign, ‘Tap to pay with Visa. Just like that.’, has been gaining traction. Created by Isobar India, the digital agency from the house of Dentsu Aegis Network, the campaign focuses on how the universal behaviour of tapping can become a common payment method, and showcases the simplicity of using the Visa contactless card, specifically for low-ticket transactions. 

Sterling will be No.1 differentiated experiential holiday company: Peshwa Acharya
In an interaction with Adgully, Peshwa Acharya, Chief Marketing Officer, Sterling Holiday Resorts Ltd (A Fairfax and Thomas Cook Company), elaborates on the first-ever campaign from the company, the new brand philosophy, communication strategy and more. 

Ad land’s Young Guns: Nabil Kureshi, Gozoop
Nabil Kureshi, Senior Account Executive, Gozoop, is a part of the account management team that leads media & entertainment and lifestyle brands at the company. 

MIB moves to stop illegal purchase or hire of broadcasting equipment
The Ministry of Information & Broadcasting (MIB) has taken a serious view on unauthorised hiring of satellite broadcasting equipment. The Ministry is initiating action against erring broadcasters as well as teleport operators who hire such equipment illegally on the one hand and individuals or entities who conduct such underhand deals. 

Greenply undertakes an unconventional drive to promote women empowerment
The objective of the campaign was to create conversations around a purposeful, real and inspiring topic that also motivates men and women to act differently when it comes to issues pertaining to women. 

Zee Media Network appoints Jawaher Goel as Editor-in-Chief
Jawaher Goel, Chairman and Managing Director, DishTV will assume the role of Editor-in-Chief of Zee Media Network. His responsibilities include editorial duties of the network. Goel will be assisted by current Managing Director Ashok Venkatramani in operational and strategic matters for the network. 

McCann Worldgroup India, Delhi ranked No.1 Creative Agency Globally
The WARC Ranking Effective100, released its analysis and McCann India, Delhi has been rated as the No.1 Creative Agency in the world. 

Internet users will reach 627 mn by the end of this year: Kantar ICUBETM Report
Kantar IMRB today released its ICUBETM 2018 report on digital adoption and usage trends in India. The annual tracking study; considered as the currency for digital adoption in the country, gauges the changing digital ecosystem in India, measuring Internet usage by demographic, activity and device segments. 

KPMG-IFSG Report finds that 74% of users play fantasy sports 1-3 times a week
The Indian Federation of Sports Gaming (IFSG), India’s first and only self-regulatory industry body for the sports gaming sector, and KPMG India Private Limited (KPMG) launched a report on the ‘The Evolving Landscape of Sports Gaming in India’ at its second flagship event - GamePlan 2019. The report provides an overview of the online gaming industry with a focus on fantasy sports and eSports. 

Manisha Lath Gupta joins Uber as Marketing Head
Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce and fintech. Over the course of her career, she has conceptualized and executed brand campaigns, driven digital performance and has ran a successful start-up. 

Industry Veterans Anubha Bhonsle, Roshan Tamang & Megha Mamgain join Jagran New Media
Jagran New Media, the digital wing of Jagran Prakashan Ltd., India’s leading media conglomerate, today announced the appointment of renowned industry veterans – AnubhaBhonsle, Roshan Tamang and MeghaMamgain to bolster the digital presence of the company across verticals. The company houses 9 digital platforms which provide content across genres like news, education, lifestyle, entertainment, health and youth. 

AajTak scores highest TRPs across genres
According to the recent data revealed by BARC India, AajTak has become the first news channel to record highest TRPs amongst all genres of channels. AajTak reached 21 crore viewers in Week 9 of 2019, taking it to the numarouno position, with every 4th person in the TV universe seeing the channel. (Source: BARC, TG:2+, Market: HSM, Period:wk-09'19,Coverage in 000s) 

Havas Media Group firms up Strategy with hires from Nike and Sopexa
Havas Media Group furthers its commitment to meaningful media with two new additions to its global team. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Minc and Zaleski report to Havas Media Group’s Global Chief Strategy Officer, Greg James. The duo will co-lead Havas Media Group’s ongoing initiative to translate data into tangible next steps through updates to processes, media metrics, and tools for the entire Group. 

Mediacom Bags Mobile Premier League’s media mandate
As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per MPL’s requirements.  The last year has been exciting for MediaCom with a couple of big wins, with MPL adding another feather in their hat.