Week at a glance: Puja in the new normal; where are the film fans; turmoil in news biz
The Single Bench of Justice Jayant Nath in Delhi High Court has passed interim injunction restraining Arnab Goswami’s company ARG Outlier Media from using “NEWS HOUR” or any other similar trademark which is deceptively similar to the trade mark ‘NEWS HOUR’ of TIMES NOW.
While most people have been expressing how much they are missing the entire movie hall experience, people are in no hurry to relive that experience in pandemic times. According to an Inshorts Daily Insights Poll, 79 per cent of the respondents said that they were not keen on visiting cinema halls soon even with all the safety guidelines in place.
There seems to be a growing wave of Korean pop culture, especially K-drama and K-pop (thanks to the Bangtan Boys or BTS), in India. One would recall the craze for the funny dancing Korean pop star Psy and his ‘Gangnam Style’ in the country in 2012.
Veteran adman, media entrepreneur and author Dr Sandeep Goyal has used his lockdown time well, coming out with his 7th book – ‘Future Shock’. Inspired by Alvin Toffler’s masterpiece of the same name, Goyal’s ‘Future Shock’ traces the journey of entertainment, media and advertising, over the decades.
In conversation with Adgully, Ambi Parameswaran talks about the idea behind his latest book, why it is especially significant during the pandemic period, his key learnings & takeaways, and his thoughts on writing his next book.
Durga Puja is a huge festival in West Bengal and the East region. However, the pandemic is proving to be a dampener for all festivities this year. There are limited number of puja pandals that have been allowed. Not much mass access to the pandals has been allowed by the government.
Bringing alive the magic and passion of West Bengal, Durga Puja is nothing less than a carnival of life celebrating a proud culture, the art, heartfelt warmth, friendship and an unstinted devotion to the Goddess. Keeping up with the festive spirit, which has not dampened even during the pandemic, Tata Tea Gold, the marquee brand from the Tata Consumer Products, aspires to add a rich flavour of celebration with its festive edition pack for West Bengal.
The insurance market has been in the growth trajectory, companies today are more agile to win customers. To understand how companies are planning their marketing strategy both short term and long term, Adgully spoke to Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Co Ltd.
Amongst the key provisions newly introduced in the Act, are those on Misleading Advertisements and endorsements. Advocate Aazmeen Kasad’s article covers these aspects from both the laws’ perspective.
Havas Group India unveiled the results of its far-reaching, proprietary global study Meaningful Brands® 2020: COVID edition that lists down the steps brands can take to further their meaningful connection with consumers in the post lockdown world. The 2020 COVID edition of the study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea, with a total sample size of 2,900 respondents (this is in addition to 13,000 respondents met in India and over 350,000 respondents worldwide during 2019 wave of Meaningful Brands study).
In this interaction with Adgully, Vipin Nair, Head - Communications, Wipro Ltd, speaks about the benefit of having long-term agency partners in these times, the importance of data analytics as well as continually evaluating the company’s performance.
As per the report, ad volumes for this sector on Radio surged by 23 times, approx 30 times and 68 times in June 2020, July 2020 and August 2020, respectively, compared to April 2020. On the other hand, 4 times growth in Sector advertising in Print was seen during August 2020, compared to April 2020.
It’s so hard to believe that ‘Dilwale Dulhaniya Le Jayenge’ (DDLJ) is actually 25 years old today! It’s seems like just yesterday, when we were mesmerised by the sweet love story of Raj and Simran, that starts amid the lush locales of Europe and then moves to the sarson ke khet of Punjab, where the two young NRI lovers get to wed happily ever after.
This year, Flipkart Wholesale, the digital B2B marketplace of the Flipkart Group, and the Best Price Stores joined the Big Billion Days ecosystem to bring great value for retailers and kiranas. In the first two days of the Big Billion Days 2020 (October 16 -17), both Flipkart Wholesale and the Best Price (cash-and-carry) stores witnessed over 35,000 retailers and 18,000 kiranas operating in categories such as Fashion, Fashion accessories and Grocery joining the festivities. With over 95 per cent of products locally sourced, the demand came from cities such as Agra, Mysore, Karimnagar, Kurnool, Meerut, Amravati, Bhopal, Amritsar, among others.
In conversation with Adgully, Manohar Bhat, Vice President & Head - Marketing & Sales, Kia Motors India, speaks about revival of Kia Motors, their marketing strategy for the festive season, how they are bringing disruption in the space of automobile advertising and much more.
In the last few years digital has accelerated at a tremendous speed and shift towards digital has been significant especially post covid. Data and technology have become powerful and are today the strong pillars in the world of digital advertising. Doing precision targeting and tapping the right audience at the right time has been high on agenda with most marketeers. There are over 100 million monthly users, Quora offers you a way to drive performance by targeting large, high-intent audiences, who research on topics before deciding a purchase.
The Bombay High Court has reserved its judgement on New Tariff Amendment Order (NTO 2.0) case between the broadcasters and regulator. Until then, it has ordered the Telecom Regulatory Authority of India (TRAI) no to take any coercive action against broadcasters for non-implementation of New Tariff Amendment Order (NTO 2.0).
The film opens in a typical Indian middle-class household. David is married to Rohan. And the rest of the film doesn’t allude to their sexual orientation, or religion. They exchange lines. Penny drops. We realise they’re in an ad for a brand of cooking oil. Cue music. Logo appears.
When it comes to Mental Health, there is a silence that descends. Mental Health issues are still not discussed openly and people tend to either suffer through it or deal with it in their own ways rather than seek help or discuss with those who can really help them. The stigma attached to mental health deters people from coming out in the open.
During the lockdown, Insurances have become extremely important to have as the pandemic as taken over the world. During these times, even mental health has become of utmost importance as the pandemic and lock down do affect the minds of people.
In terms of individual segment market size as a percentage of total E&M revenue, OTT video in India is expected to see the largest gain and reach 5.2% by 2024, closely followed by internet advertising. Segments like advertising and those dependent on physical locations are likely to be further impacted in a negative manner whereas digital E&M spending will increasingly be regarded as a non-discretionary expense.
“Full funnel marketing looks at all aspects of marketing, it means content, media and also the kind of experience you create in the ecosystem, because that is how you move customers closer to your brands,” remarked Harish Iyer, Executive Vice President, Interactive Avenues, in a special fireside chat with Gurmit Singh, General Manger – India, Quora.
Quora in partnership with Adgully organised a knowledge series on ‘Full Funnel Marketing with Quora’. In a candid Fireside Chat, Quora’s General Manger – India, Gurmit Singh, engaged Pallav Jain, Co-CEO, Performics India, to understand why clients should adopt a full funnel marketing approach. Singh kicked off the discussion asking Jain how he recommends any marketing strategy to his clients?
In this podcast with Mrigashira, Karthik Srinivasan, communication strategy consultant, social media expert and award-winning blogger talks to Radha Radhakrishna on Baba Ka Dhaba. Why netizens came out to support the owners of this Dhaba, an elderly couple after they saw a video of how they lost customers due to the pandemic and are not able to earn a living.