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Week at a glance: Punit Goenka on ZEE 4.0; OTT Vs theatre; 12 years of Colors

I am here to stay: Punit Goenka unveils ZEE 4.0 & the 5Gs path to write the future

Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd, in an open letter to the shareholders, charted out the future roadmap for ZEE – on that was sharper, leaner and greener. “The beginning of ZEE 4.0” is what Goenka called it.

Madison Media is amongst the Top 5 Independent Agencies Of the Globe

Madison Media is pleased to announce that it ranks 5th in Recma’s Top 16 independent ad agencies list in the globe.   Madison Media has the highest country market share of 11.1% amongst largest independent agencies of the world.

Read Also: Week at a glance: Google’s India push; TV9 viewership row; Instagram Reels

Time has come for Indian content to invest in nurturing global audiences: Experts

There is no dearth of great content from India. So what is keeping Indian content from achieving cult status among a global audience? ‘Making India a Global Content Powerhouse’ was the focus of an exclusive Webinar, held by Adgully on Saturday, July 18, 2020, which had an elite panel comprising producers, distributers, marketers and content creators.

Direct-To-OTT or Back to Theatres – The safety over economics dilemma

Film distribution is threatened by disruption as producers of films go to OTT platforms to release new films, skipping the 90-day theatrical window. Multiplex owners, who are incurring losses to the tune of Rs 80-90 crore every month as theatres remain shut, have publicly cried foul at the opportunism of film producers and OTT platforms.

dentsu X ranked India's #No1 Media Agency for Growth 3rd time in a row

RECMA, the Independent research firm that evaluates media agencies, has ranked dentsu X India No.1 in the ‘new business and client portfolio growth’ category.

Strong stories for the many Bharats – Prathyusha Agarwal on ZEE’s post-Covid strategy

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd. (ZEEL) recently announced its content comeback. As production resumes, ZEE aims to bring stories that will uplift the mood of the nation and provide its viewers respite through all that they are going through. In this interaction with Adgully, Prathyusha Agarwal, Chief Consumer Officer, ZEE, speaks at length about how the M&E behemoth is gearing up for the new normal.

E-booking platform, financial packages – Jeep’s marketing mantra for the new normal

In conversation with Adgully, Rahul Pansare, CMO & Head of PR, FCA India, speaks at length about the auto sector operating in the COVID-19 era, strategy to keep Brand Jeep relevant in times of social distancing, fortifying the digital strategy to enhance the brand experience and much more.

Advertisers Beware – Decoding provisions of Consumer Protection Act, 2019

The Ministry of Consumer Affairs, Food and Public distribution, issued a notification on July 18, 2020, vide which it appointed July 20, 2020 as the date on which several provisions of the Consumer Protection Act, 2019 (the ‘Act’) comes into force. What does this mean for the advertising industry? Aazmeen Kasad, Advocate & Professor of Law, analyses the newly introduced provisions of the Act.

Our net profit soared by 51% to Rs 3,169 cr in FY20: Abhinav Iyer, Muthoot Group

In late June, Muthoot Finance entered into a unique partnership with Red FM to release a campaign, titled ‘Sunheri Soch’, with an aim to break the stigma around gold loans. In conversation with Adgully, Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Group, sheds light on the idea behind 'Sunheri Soch', Muthoot Finance's performance during the lockdown period as well as in FY20 and also his future predictions for the Gold Loan sector.

Colors – 12 years of ruling with cohesive viewing

Colors, the flagship brand of Viacom18 in the entertainment space in India, has completed 12 years. A combination of ‘emotions’ and ‘variety’, Colors, launched on July 21, 2008, offers an entire spectrum of emotions to its viewers.

MRUC India suspends IRS Fieldwork until situation normalises

Industry research body Media Research Users Council India (MRUC India) has announced the suspension of Indian Readership Survey (IRS) for 2020 sources have confirmed to Adgully.

13th Edition of IPL to be conducted in UAE

Indian Premier League’s (IPL) 13th Edition will be conducted in the United Arab Emirates. According to media sources, the tournament comprising 60 matches will span 44 days between September 26 and November 8.

Average time spent on Instagram doubled and Facebook saw a 35 % jump

In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s Web Audience Measurement (WAM) panel, released insights on the impact of this ban on consumers’ digital behaviour.

Isobar India launches experience-led transformation consulting practice

Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India.

WATConsult launches report on ‘Digital, Diverse & Multilingual India’

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest report on ‘Digital, Diverse & Multilingual India’.

Lockdown relief using branded content – an effective strategy?

After the initial lethargy of the Lockdown, stay at home consumers have figured out new ways to amuse themselves.

BARC Wk 28: Return of old favourites ‘KundaliBhagya’, KundaliBhagya’ buoys Zee TV

BARC data for Week 28 (Saturday, 11th July 2020 to Friday, 17th July 2020) saw Star Utsav lead in All Platforms, while Star Plus was the numerouno channel on Pay Platforms.

#TwitterChat: Is your marketing strategy giving you the maximum ROI?

As per various industry reports, the global Marketing Analytics market is expected to see wide-ranging growth over the next few years.

“With Joy Mineral Sunscreen, we have first-mover advantage in the mass segment”

RSH Global, under the aegis of its brand Joy, recently added to its bouquet of skincare products with the launch of Joy Mineral Sunscreen with natural chemical-free SPF. The personal care company has also rolled out an integrated campaign to support the launch, featuring its newly appointment brand ambassador, actor Mithila Palkar.

How the future of work is taking shape

Welcome to the new reality of working without an office. It took just three months of successive lockdowns to turn most of us... well pros at Work From Home

Twitter's Q2 2020 Earnings missed analyst expectations

On Thursday Twitter announced it's Q2 2020 Earnings that missed analyst expectations on revenue and beat on active users.

PublicisGroupe fully onboards BBH - creates a joint leadership for BBH-PWW in India

In an important development, PublicisGroupe announced the integration of BBH into PublicisGroupe and a joint leadership team that will oversee BBH-PWW India. It is a strategic move for the Groupe, aimed at reinforcing the Groupe’s creative credentials.

How traditional advertising mediums will change post-COVID-19

Parag Masteh, CEO and Founder, Mplan Media, takes a look at how each of the traditional advertising avenues – Print, TV, Radio, Outdoor, Cinema – has been impacted and the trends that will emerge over the next few months.

Celebration begins at Mathrubhumi for Onam festival

After a string of cancelled celebrations, Kerala presents the first major festive opportunity this year. Consumers have embarked on a shopping spree and Onam will bring with it a frenzy. Kerala’s most formidable media force has a special invite for you.

India is a strong matrimony market: Murugavel Janakiraman

While the COVID-19 pandemic has put a stop, albeit temporarily, on the big fat Indian weddings, it has in no way curtailed the search for the ideal life partner.



Lockdown Lessons

Lockdown Lessons: “COVID-19 has broadened the discourse on wealth management”

Nishant Kashikar, Country Manger – India and Gulf, Tourism Australia, speaks about the mantra to keep up with the ever-evolving scenario, making the most of working from home and the ‘rising optimism’ that will act as a stepping stone for people to regain their confidence and motivation to travel again.

Lockdown Lessons: A big lesson on differentiating between ‘Need’ and ‘Want’

Sandeep Sreekumar, Managing Director, Media Moments, shares the many lessons of the lockdown – both professionally and personally – as well as running a digital agency in these challenging times.

Lockdown Lessons: What SYSKA CMO learnt about Agility, risk mitigation, multitasking

Amit Sethiya, Chief Marketing Officer, SYSKA Group, shares with Adgully the many lessons that he has learnt during the lockdown period - including being agile, acquired leadership, risk mitigation and the importance of having an emergency fund for any eventuality.


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