Week at a glance: Q&A - Republic’s Hersh Bhandari ; ASCI guidelines for crypto ads

Republic’s strategy is speed at scale and to look beyond any boundaries: Hersh Bhandari

In conversation with Adgully, Hersh Bhandari, Group COO – Broadcasting Division, Republic Media Network, speaks at length about his new role and responsibilities, how he plans to revamp the network’s business strategies, Republic’s commitment to 100% news, winning the trust of the audience, journalism in the digital era and much more.

"BYJU’S 'Education for All' initiative has been working to democratise education"

In an exclusive conversation with Adgully, Vineet Singh, Vice President - Brand and Creative Strategy, and Mansi Kasliwal, Vice President - Social Initiatives, BYJU’S, speak at length about this education initiative and their special digital film and using this digital film to increase awareness across the length and breadth of the country, as well as and how they plan to democratise education in India.

ASCI frames guidelines for advertising and promotion of virtual digital assets and services

In order to safeguard consumer interest, and to ensure that ads do not mislead or exploit consumers’ lack of expertise on these products, the Advertising Standards Council of India (ASCI) has extensively consulted with different stakeholders including government and the virtual digital asset industry – to frame guidelines for virtual digital asset advertising.

Industry welcomes ASCI guidelines for Virtual digital assets advertising

ASCI has directed that all ads for Virtual digital assets (VDA) products and VDA exchanges, or featuring VDAs, must carry a disclaimer stating: “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” The guidelines will be applicable to all virtual digital asset-related ads released on or after April 1, 2022.

NDTV opts out of receiving ratings data for the blackout period

In addition to the weekly currency audience estimates that all channels receive, BARC India will also release the previous 13 weeks’ data prior to the week of resumption of data under the Augmented Data Reporting Standards.

Bombay High Court resumes hearing on Zee-Invesco boardroom battle

In its appeal, Invesco argued that, under Section 430 of the Companies Act, 2013, the high court lacked jurisdiction to hear the matter and that the National Company Law Institution (NCLT) was the proper tribunal to hear it.

WPP has seen its fastest organic growth for over 20 years in 2021: Mark Read

WPP has announced its Preliminary Results for the year ended December 31, 2021 in which it has reported very strong growth driven by demand for digital services, e-commerce and technology; exceptional new business performance; over £1 billion returned to shareholders; and sustained momentum into 2022.

#GullyChat: On the road to becoming a successful woman leader

Adgully’s latest #GullyChat Twitter chat episode on Friday, February 18, 2021, focused on the very important topic – ‘Aspiration to become a successful women leader - What is the right kind of motivation and encouragement required?’

“A personalised insurance engine is being developed to meet new customer demand”

In an exclusive conversation with Adgully, Geetanjali Kothari, Head – Marketing and Corporate Communications, Bharti AXA Life, speaks in depth about their future plans and as a company how they countered the challenges during the pandemic and were constantly engaging with their customers with cutting edge technologies and  addressing their service requests and grievances.

Future of Ayush & alternative medicine industry is lucrative: Suman Varma, Hamdard

In conversation with Adgully, Suman Varma, Chief Marketing Officer, Hamdard Laboratories, speaks about the key marketing trends expected in 2022, as well as the challenges and opportunities in the year ahead.

Meta announces new Facebook profile image frame restrictions

On March 21, only profile frames from certain government services or organizations and those providing authoritative information on COVID-19 will be available. This change reflects Meta’s continued emphasis on helping people express their support around important issues like voting and reliable health information.

In the last decade, PR has evolved as sustainable content curators: Pooja Trehan

In conversation with Adgully, Pooja Trehan, Director - Marketing Communications, SugarBox Networks, speaks at length about the changing face of Public Relations, how PR has embraced digital, building brands through content marketing, and much more.

Lessons in innovative thinking from Aditya Birla Group’s Shiv Shivkumar

The main goal of thought leadership is to become recognised as an expert and used as a go-to resource in your field. Thought Leaders have the expertise to guide businesses and successfully tackle challenges, charter a growth course, but most of all encourage business leaders to think innovatively and look beyond the obvious

India poised to have 1 billion smartphone users by 2026: Deloitte

These trends are poised to result in a better-connected ecosystem of multiple digital devices that can meet the world’s ever-increasing need for faster connectivity, and more chips and entertainment options.

“Deep consumer insights & research have helped us keep up with the changing trends”

In a free-wheeling conversation with Adgully, Rakesh Malhotra, Founder of Livpure, speaks about their new digital film which has been created based on some very interesting insights. He further adds that they would like to leverage Livpure’s consumer durable experience and create a connected world of products that will be relevant and useful.

“The 2004 elections were the real starting point of Political Branding in India”

In conversation with Adgully, Jayshree Sundar recounts the heady days of creating the winning political campaign for the Congress party and what went on behind the scenes during the entire process.

GMR Group acquires Franchise in the new T20 League in UAE

Indian-based infrastructure powerhouse, GMR Group has acquired the rights to own and operate Dubai franchise in the UAE T20 League to be held in UAE.

Shiv Shivkumar’s valuable lessons in successful time management

Held on Wednesday, February 23, 2022, the sixth edition of the Thought Leadership Series saw one of India’s longest-serving CEOs, Shiv Shivkumar, Group Executive President, Aditya Birla Group, in a scintillating conversation with host R Sridhar, where he spoke about how time management plays a significant role in a thought leader’s life.

"Data indicates that ‘Buy Now Pay Later’ will see a 68% CAGR over FY2021-26"

In conversation with Adgully, Aishvarya Murali, Head of Marketing, ZestMoney, speaks about the key marketing trends expected in 2022, the growth surge of ‘Buy Now Pay Later’, as well as the challenges and opportunities in the year ahead.

“Women leaders have been acknowledged as voices of reason amidst the Covid crisis”

In an exclusive conversation with Adgully, Anika Parashar speaks about the role and scope of women leaders in the post-pandemic world, gender sensitivity and inclusion in the new normal, maintaining a healthy work-life balance and more.

How new age consumers are bringing about change in brand communication

There has been a significant change in the consumers of today. The new age consumers, as we call them, know exactly what they want, and they are more cautious while purchasing stuff. They are more aware about trends, new products in the market and their benefits. They are more open to checking for ratings and reviews before any purchase.

Personal Care & Hygiene ads on Digital grew 38% in 2021: TAM AdEx

The Top 3 categories contributed more than 50% to the ad volume of the Personal Care/Hygiene sector on Television. The Top 10 Advertisers accounted for more than 80% share of the ad volumes in Y 2021, with Hindustan Unilever topping the list with nearly 1/4th of the share.

Ruder Finn’s Web3 Connect, offering expertise in Crypto, NFTs, and Metaverse

Strengthening its commitment to redefining communication with a technology-first approach, the global integrated communications consultancy, Ruder Finn India launched Web3 Connect. With a focus on upcoming sectors like Crypto, Metaverse, and NFT, the new service aims to assist and support brands with their storytelling, leveraging the firm’s wealth of knowledge in core and evolving technologies in the market.

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

Kantar, the world’s leading data-driven analytics and brand consulting company, unveiled the FMCD Sustainability report, “Walking the Talk on Sustainability with Consumers – a roadmap for India’s FMCD Sector”. The report is a guide for the FMCD marketeers highlighting how the intersection of the FMCD sector and sustainability will further enable growth. It aims to provide key sustainability roadmaps for FMCD brands to help them navigate the ecosystem with sustainable solutions.

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