Week at a glance: Q&A with Sandeep Goyal; TV news ratings from Mar 17; Goafest 2022

This financial year, we will grow at Rediffusion by about 60% in revenue: Sandeep Goyal

In an exclusive conversation with Adgully, Sandeep Goyal, Managing Director, Rediffusion, speaks about his vision and plans for Rediffusion, growing the team with a mix of ad veterans and young blood, working in the domain of Metaverse, NFTs, Blockchain, AI, AR and Machine Learning, the future roadmap for Rediffusion and Everest, and more.

Netflix - From mail to riches! Tracing its journey since ‘Lilyhammer’

The years after ‘Lilyhammer’ saw remarkable shifts in the way people consumed content; the streaming model (anytime, anywhere) itself was appealing to a populace fed on a staple diet of TV content that followed predetermined and predictable patterns. More importantly, Netflix forever disrupted the traditional business models of theatrical movie releases and broadcasting.

BARC India to resume publishing of news channel ratings from March 17

BARC India is currently working towards ensuring the seamless release of individual news channel data and intends to commence release with effect from our reporting Week 10, 2022. As per our reporting cycle, this data will be released to the market on Thursday, 17th March 2022. We have communicated the same to our clients and stakeholders.

BARC needs two months to resume news channel ratings: Anurag Thakur

Thakur said in the Lok Sabha,"BARC has apprised that it is reaching out to all the constituents to sufficiently inform and educate them about the details of the revised and augmented Data Reporting Standards of BARC and thus would need eight weeks’ time (from the date of Ministry’s permission) to resume the reporting of individual news channel ratings."

The iconic Goafest returns in May 2022 with its 15th edition

Goafest Organizing Committee today announced the change in dates for Goafest 2022, postponing it from April 7th - 9th to the 5th- 7th May 2022. This change will also facilitate extra time for the prestigious ‘One Show’ which has collaborated with the Abbys. Also, with Omicron cases on the decline, the committee truly believes that agencies and organizations will be more enthusiastic to participate in this iconic festival after a gap of two years.

Kerala HC upholds MIB ban on MediaOne channel

The court said that the broadcaster’s reliance on Supreme Court’s verdict on Pegasus was not worthwhile as it was given in the context of right to privacy. According to the court, the SC verdict in the 2019 case Digicable (Network) India Pvt Ltd v Union of India which held that there is no right to a prior hearing when clearance is denied on grounds of national security was more pertinent in deciding this case.

Will India’s young cricket brigade win over the brands?

Brands keep looking for fresh identity and new faces. While there is an element of risk in signing the new and young cricketers but since the outlay may not be that huge in the early stages, brands could deep dive and sign a few cricketers for brand endorsements. Brands should benefit from this as they are totally fresh and may help them beat the clutter level and could also standout from the rest of the regular cricketers.

How Alcobev brands rode the COVID waves

“Beer consumption in India considerably reduced during the peak pandemic period, and the overall industry saw a volume decline of almost 40% in 2020. However, the latter half of 2021 was optimistic for the industry, showing signs of recovery, owing to the steady rate of vaccinations, ease of restrictions across the country and general positive sentiment of consumers ahead of the festive season.

“With Fully Faltoo NFT, Viacom18 will make its legacy artworks available for enthusiasts”

Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc. both in India and globally. Recently, Viacom18’s Youth, Music and English Entertainment (YME) cluster announced their emergence in the rapidly growing digital space of NFT by launching NFT marketplace, Fully Faltoo, set up by Guardianlink.

“Women leaders need to proactively embrace change and make it work for them”

In an exclusive conversation with Adgully, Pooja Chaudhari emphasises that effective leadership is gender-neutral and adds that time is now ripe for organisations to take cognizance of gender differences.

We’re going to see a lot more buying happen because of influencers: Mayank Shah

In conversation with Adgully, Mayank Shah, Senior Category Head, Parle Products, speaks about his expectations from sectors like Ethical buying, Purpose-driven brands, Health and Wellness and more can dominate in 2022, as well as the challenges and opportunities in the year ahead.

We don't look at differentiating ourselves from others: MX Player's Gautam Talwar

In conversation with Adgully, Gautam Talwar, Chief Content Officer at MX Player, speaks about the success of the two shows and changes in consumer behaviour, other trends in the M&E sector, and much more.

'Advertisers interested in Indian language newspapers in tier 2 & 3,' Girish Agarwaal

Advertisers are increasingly interested in Indian language newspapers published in tier 2 and 3 cities, according to Girish Agarwaal, DB Corp Ltd's Non-Executive Director. During the Q3 FY22 earnings conference call, he mentioned how both Indian consumers and marketers had made a strong comeback in the previous quarter.

This new year we are seeing a huge upside on Fastrack brand: Ajay Maurya

In an exclusive conversation with Adgully, Ajay Maurya, Marketing Head, Fastrack, speaks in depth about Fastrack the brand and how they keep reinventing to match the tastes of their audiences with constant innovations.

"Digital & social media is a great enabler for generating positive brand perceptions"

Arpana Kumar Ahuja, Head - Corporate Communications and Brand, Shell India Markets, speaks about how PR has become crucial in the era of information overload, managing reputation in today’s world, and much more.

“Real-time data will be a critical enabler for CMOs to deliver their broadened remit”

In conversation with Adgully, Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini, speaks about the key marketing trends expected in 2022, as well as the challenges and opportunities in the year ahead.

GreedyGame CEO on the importance of native ads for in-app monetisation

“User experience protection should be the utmost priority for any app publisher/ developer. Too many intrusions and you will begin losing your valuable users that you have spent time with and money to acquire. The best ad formats that can be used for in-app monetisation are native, interstitial, and incentivised ads,” says Arpit Jain, Founder & CEO, GreedyGame.

For LaLiga, India has been a country of many “firsts”

LaLiga, one of the most followed European football leagues in the world, celebrated its fifth anniversary since establishing a local presence in India. In conversation with Adgully, Jose Antonio Cachaza, Managing Director, LaLiga India speaks about the journey of five years, expansion plans in India and much more.

How social commerce is powering the growth of hyperlocal brands

According to a new study by Accenture, the social commerce market is pegged to reach $1.2 trillion over the next three years, which is more than double of the current market size of $492 billion.

Reckitt Benckiser, HUL, Cadbury top advertisers in Music genre during 2021

After a drop during May-Jun’21 due to the 2nd wave of Covid, the ad volumes on Music genre recovered from Jul’21 onwards and were highest during Oct’21. Similar share of Ad Volumes was observed in the Music genre in Y 2017-19 and Y 2021 at 13%. The Music genre witnessed 2% rise in share during Y 2021, compared to Y 2020.

Creativeland Asia, NAFA Capital partner for Rs 250 cr Ventureland early-stage fund

Nafa Capital, a leading asset management firm based out of Mumbai, and Creativeland Asia, India’s largest independent marketing and communications company, have come together in a joint venture. The two entities will build an Rs 250 crore Ventureland Fund that will focus its investments on early-stage brands and businesses that have achieved a product-market fit and are ready for a substantial marketing investment to drive growth through customer acquisition.

IPG Q4 2021 revenue up 11.6% to $2.55 bn; APAC delivers growth of 9.7%

In the Asia-Pacific region, IPG garnered revenue of $237.8 million, reporting a growth of 9.7%, on the back of strong performance led by Australia, Singapore, India and Japan.

Jagran reports highest ever profits from Print, Digital, Outdoor biz in Q3FY22

Jagran Prakashan has registered consolidated operating revenues of Rs 518.51 crore, up by 28.8% from Rs 402.61 crore in Q3 FY2021.

End of a Melodious Era : Remembering Lata Mangeshkar

One of India’s leading singing stars, Lata Mangeshkar, passed away in Mumbai yesterday. She was widely considered as one of the greatest and most influential singers in India. Her contribution to Indian music industry in a career spanning seven decades earned her many prestigious titles such as the Nightingale of India, Voice of the Millennium and Queen of Melody.

The need for Supply Path Optimisation

With the surge in newer channels and formats, Supply Path Optimization (SPO) and transparency have emerged in the marketplace as key focuses of supply. The landscape consists of several marketplace challenges to transparency as well as industry-led initiatives to push for increased transparency in order to optimize supply paths.

Ad-Vantage Quiz Wk 21: Metaverse & Wordle’s origins, The Riddler’s cookies

Adgully is back with Week 21 of the Ad-Vantage Quiz with Rajiv Gopinath. Last week, participants engaged with questions related to gaming, anime, Wordle, Uber, controversial advertisements, Spider-Man comic news and soft drink brands.


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