Week at a glance: Relook at TV advertising; TV Vs Digital; Festive ad spends; Brands & T20 WC

Channels pulling out of BARC: What will advertisers’ next move be?

The News genre has been facing some tough times in the last couple of years even as the aggressive battle for supremacy continues among the news channels. Issues like the TRP manipulation scam that came to the fore in 2020, landing page placements, uplinking and downlinking permissions have been plaguing the News genre.

Indepth: TV Vs digital debate revisited - will they continue to complement each other?

Adgully looks back at how TV advertising has grown during the year and whether it will lose out to digital. This is not the first time that television has come under the cloud and has felt the threat from digital. Most of the industry experts that Adgully spoke to strongly vouched for television, and gave several reasons that continue to make television a strong medium for brands and advertisers.

Ad spends to go up by 8-10% to Rs 25,000- 30,000 cr this festive season: Experts

With the surge of crowds making heavy purchases on both e-commerce platforms and retail outlets, it is turning out to be a bumper festive season this year.

Buoyed by festive season, how brands can make the most of the T20 WC opportunity

Rohit Sharma-led Team India departed for Australia for the upcoming ICC Men's T20 World Cup in the early hours of October 5, 2022. The 2007 champions will look to win the crown this year after failing to make the semi-finals last year.

Google’s move on fantasy sports & Rummy gives a fresh impetus to DIwali plans

With a user base of nearly 13 crore, the fantasy sports market is expected to reach approximately Rs 165,000 crore by FY25 from around Rs 34,600 crore in FY21, according to a report by the Federation of Indian Fantasy Sports (FIFS) as well as Deloitte. Till date, daily fantasy sports apps and online rummy apps were not available on Google play store.

Rajesh Mirjankar of Kiya.ai on metaverse policing, KYC, regulations, and privacy

In this interview with Adgully, Rajesh Mirjankar, MD and CEO, Kiya.ai, dwells at length on these aspects. According to him, policing of the Metaverse is necessary. He feels that when it comes to business use of Metaverse, there will be KYC checks; otherwise, the standard cyber laws will be applicable to Metaverse in any country.

Zenith Digital Unplugged: Being future-ready with Data Clean Rooms

The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking limitations, and data access. Industry response has led to updates that have demonstrated impact across the ad technology ecosystem, from basic conversion limitations to advanced measurement and targeting restrictions.

CCI orders another probe against Google on complaint filed by NBDA

Competition Commission of India (CCI) found merit in the complaint filed by News Broadcasters & Digital Association (NBDA) against Alphabet Inc, Google LLC, Google India Pvt Ltd, Google Ireland Ltd and Google Asia Pacific Pte Ltd, which stated that Google was abusing its dominant position in violation of the Competition Act, 2002.

ZEE gears to re-enter sports broadcasting with ILT20

International League T20 yesterday unveiled the coveted trophy for the upcoming inaugural edition of the League, which will be held in the United Arab Emirates from January 13 to February 12, 2023. ILT20 is the coveted vehicle for Zee’s re-entry into sports broadcasting.

Al Ries, father of positioning, dies at 95

Al Ries, known as the father of positioning, died on Oct 7 at age 95, his family made the public announcement Oct 12.

Dev Shenoy is now Head of Ad Sales at Disney Star

Dev Shenoy, the head of regional, kids, and infotainment channel Disney Star, has been elevated as the Head of Ad Sales for the entertainment business. Presently, Dev Shenoy has created a new structure for sales under him.

“OPPO has led the ‘Made in India’ smartphone shipments with 24% share in Q2 2022”

In conversation with Adgully, Damyant Singh Khanoria, CMO, OPPO India, speaks at length about the advertising strategy for the Reno8 Series, creating differentiation in a highly competitive market, festive season performance, and more.

Life insurance conversation demands gravitas: Rahul Talwar, Max Life Insurance

In an exclusive chat with Adgully, Rahul Talwar, Chief Marketing Officer, Max Life Insurance, gives a complete rundown on the choice of their new brand ambassadors and how they plan to maximise their inherent strengths through various campaigns and engagement with their audiences.

“Urban Company’s professional cleaning category has seen 2x growth since 2021”

In conversation with Adgully, Arushi Arora, Vice-President - Cleaning Business at Urban Company, reveals more about this segment, growth in the cleaning category, growth expected during the festive season this year, especially Diwali, and more.

With Rs 250 cr revenues, Q1 2022 was a profitable quarter for WeWork: Megha Agarwal

In conversation with Adgully, Megha Agarwal, Head of Marketing, WeWork India, speaks at length about the growth journey of WeWork, the concept of flexible workspaces in India, the core thought behind the latest brand film, and more.

Today’s consumers want honest messaging & personalisation: Preeti Binoy

In conversation with Adgully, Preeti Binoy, Head - Corporate Communications & Government Affairs (India), Kimberly Clark, speaks about her over two-decade long journey in PR, the role of digital in PR, Huggies and the diaper business, PR for FMCG brands, and more.

India expected to become 2nd largest e-comm market globally, surpassing the US

The past two and a half years have been challenging for every business with consumer habits changing dramatically. We also saw a huge shift towards online shopping with people flocking to the online space to look for things, learn something new, be entertained, and even shop from the comfort of their homes.

India, China lead in creation of Branded Entertainment and IP: Dentsu Creative report

Dentsu Creative has released the results of its annual survey of CMOs in the UK, US, China, India, and Brazil, providing a stark insight into what today’s clients need and want most from their agencies. The data shows clients’ belief that while consumer behaviour has changed significantly, the agency model is yet to respond, and their frustration with agency silos.

Reckitt Benckiser, Amul, LIC Top 3 advertisers in News genre during Jan-Jun’22

The News genre saw 33% indexed growth in ad volumes in Jan-Jun’22, compared to Jan-Jun’20 and 5% growth compared to Jan-Jun’21, as per TAM AdEx’s half yearly report on advertising in the News genre. The month of Mar'22 saw the highest ad volume share, that is, 19.5% for the period Jan-Jun’22.

Khumaar 2022 was a healing touch after 2 tough years, say industry leaders

It’s been 24 years that Khumaar, an annual musical extravaganza, has been drawing in music lovers with scintillating performances of the best melodies that Hindi cinema has to offer. Founded and lovingly nurtured since its inception in 1998 by Bipin R Pandit, COO, The Advertising Club, Khumaar today has grown to be a showcase for rising talent as well as a platform for preserving the love for India’s classic melodies.