Week at a glance: Reverberations of FB-Jio deal; Nostalgia buoys GECs
Facebook is investing ₹43,574 cr in Reliance Jio Platforms for a 9.99 per cent stake. This is the largest investment for a minority stake by a technology company anywhere in the world and the largest FDI in the technology sector in India.
Reliance Industries Limited, Jio Platforms Limited and Facebook, Inc today announced the signing of binding agreements for an investment of ₹ 43,574 crore by Facebook into Jio Platforms. This investment by Facebook values Jio Platforms at ₹ 4.62 lakh crore pre-money enterprise value ($65.95 billion, assuming a conversion rate of ₹ 70 to a US Dollar). Facebook’s investment will translate into a 9.99 per cent equity stake in Jio Platforms on a fully diluted basis.
Lockdown in India and in many countries around the globe due to the COVID-19 pandemic has hit businesses across all industries and verticals. There is uncertainty prevailing and brands are all working towards various contingency plans to overcome the economic challenges arising out of this crisis, which has put them on the backfoot.
As per the 5th edition of the BARC-Nielsen report on ‘COVID-19 – TV + Smartphone Consumption During Crisis’, total TV consumption in Week 15 recorded a 40 per cent growth over the pre-COVID-19 period at 1.24 trillion minutes. Individuals watching TV for all 7 days have increased to 48 per cent.
Hindi GECs in HSM are at an all-time high, garnering 8.5 billion impressions in Week 15, with HSM Urban registering all-time high viewership for 3 weeks in a row with 4.5 billion impressions in Week 15.
In our latest Twitter Chat endeavour, the focus will be on ‘Potential of Online Communities Unleashed’, where we will examine how online communities are formed on the basis of common interest and how these communities are being leveraged to drive campaigns to fight Coronavirus and help save human lives.
Gautam B Thakker, CEO, Everymedia Technologies, speaks about tackling domestic violence during times when people are confined to their homes, creating content to generate awareness, and optimising the use of Digital Marketing to respond to these difficult circumstances.
Kinnect, India's foremost digital marketing agency, is elated to be announced TikTok India's agency on record. Following a multi-agency pitch, the agency takes pride in winning the mandate for India's favourite and the world’s fastest growing app.
FCT (Free Commercial Time) on TV recovered a bit in Week 15, observing a 7 per cent growth after a huge fall of 26 per cent last week. As per the 5th edition of BARC-Nielsen’s ‘TV & Smartphone Consumption During Crisis’ report, most advertisers are using the COVID-19 theme. Essentials category has seen a growth across genres.
DD National continues to lead the Hindi GEC space in Week 15 (Saturday, 11th April 2020 to Friday, 17th April 2020) as well. As per BARC data [HSM (U+R) : NCCS All : 2+ Individuals], DD National garnered a gross viewership of 2,680,221(000) in All Platform.
BARC India and Nielsen Media today jointly released the fifth edition of their report on ‘Crisis Consumption on TV and Smartphones’. As per the report, total TV consumption increased by 40 per cent at All India level in Week 15 to 1.24 trillion minutes over the pre-COVID-19 period. Individuals watching TV for all 7 days increased to 48 per cent.
Robert Godinho, Managing Director, MediaMonks, India, stresses on the importance of health and safety amid COVID-19 times, and adds how being empathetic, patient and thankful for everything we have are important, too, to emerge out of this crisis.
FCB India, in collaboration with Networkbay, today announced the launch of ‘Retail: Day 1’, a special initiative to work with brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era.
The very challenging task of the lockdown is to keep crores of Indians confined to their homes to break the chain of the spread of the virus. Celebrities, influencers, brands and organisations of all hues have been stressing on the importance of staying at home. One such brand joining the fight against COVID-19 is Tata Pravesh, a brand of steel doors from Tata Steel that has taken up the initiative to drive awareness around the fact that when ‘you stay home, you stay safe’.
Tarun Jha, Head of Marketing and Product, Škoda Auto, talks about the several measures that his organisation has taken to help out the society at large on the one hand, as well as keeping the operations going on in full swing even as the staff is working from remote locations.
The News genre has been witnessing unprecedented growth during the COVID-19 period and the resultant nation-wide lockdown. In conversation with Adgully, Karan Abhishek Singh, CEO - Languages, Network18, speaks about his organisation’s programming strategy, the spike in viewership, leveraging digital technology as well as advertiser response to the crisis situation.
iProspect India, the digital marketing agency from the house of Dentsu Aegis Network (DAN), has won the digital mandate for the Indian financial services and banking leader – State Bank of India (SBI).
The COVID-19 crisis has impacted brands’ campaign plans as well as strategy. According to new research conducted by the World Federation of Advertisers (WFA), four out of five (81%) marketers from major multinationals say they are deferring planned campaigns as a result of this crisis.
Even as viewership in certain genres, such as News, Movies, GECs and Kids, has seen huge growth, the overall FCT (Free Commercial Time) on TV dropped by 26 per cent in Week 14 over the pre-COVID-19 period, as per the 4th part of BARC-Nielsen’s ‘TV & Smartphone Consumption During Crisis’ report. The overall FCT dropped from 28 million seconds to 20 million seconds.
With the lockdown further extended to May 3 and people confined to their homes, OTT and Television have become the key source for content consumption for people. OTT sees a huge surge across demographics and devices with the huge user base of 502 million smartphones.
Rajeev Yadav, MD & CEO, Fincare Small Finance Bank, speaks about the various measures taken by his organisation to keep the operations going during this time of crisis. Being part of the ‘essential services’, Fincare Small Finance Bank has been working right through the lockdown period.
World Health Organisation (WHO) declared COVID-19 as a global pandemic on March 11, 2020. Followed by which a whooping 197 million people across the country tuned in to watch Prime Minister Narendra Modi’s address announcing a complete lockdown in the country to tackle the situation. In just sometime the marketplace has turned upside down. Businesses are struggling to adjust to a new reality of quarantines, lockdown, and closed borders.
Value investors Tanvi Mehta, Ramaswamy Ranganathan and Sudarshan Rajan attempt to distill the huge impact of audience coagulation, leading to significant competitive advantages for Facebook.
The recently launched Aarogya Setu app by the Government of India has seen great traction, with 1 in 8 consumers accessing the app in Week 1 of its launch, while 8 per cent sought information from a COVID tracker website, with males showing a significantly higher incidence.
Akshay Munjal, President, BML Munjal University, talks about how the educational institute has been fighting the war against COVID-19 by reaching out to the lesser privileged in these times of crisis.