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Week at a glance: RIL Q4 results; BARC’s OOH foray; Gionee; Society Tea

Reliance Industries Limited (RIL) has reported a 17.3 per cent increase in its net profit to Rs 9,435 crore ($1.4 billion) for the fourth quarter ended March 31, 2018. For the quarter ended March 31, 2018, RIL achieved revenues of Rs 129,120 crore ($19.8 billion), an increase of 39.0 per cent as compared to Rs 92,889 crore in the corresponding period of the previous year. Reliance Jio, the premiere mobile and digital business of RIL, reported positive net income in the first year of commercial operations, with net profit for the year at Rs 723 crore. 

BARC India has expanded its TV viewership measurement service by entering a totally new segment beyond traditional viewing at home. Leveraging its Audio Watermarking technology and proven measurement capabilities, BARC India has launched Out Of Home (OOH) TV viewership measurement. With this, BARC India will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs and bars in select cities. 

There is no stopping the march of the Chinese smartphone brigade in India. However, in all this Gionee, the first Chinese handset maker to enter the Indian market, has been left behind. The company is looking at entering the top league with a revamp plan in place. David Chang, Global Sales Director, Gionee India, in an indepth interaction with Adgully speaks about how the smartphone brand is strategising to chart its next stage of growth story in the Indian market, the key focus areas, the growing competition and more. 

Society Tea has been able to carve a name for itself as a premium tea brand and is the market leader in the tea category in Maharashtra with around 40 per cent market share of packaged tea in the state. The brand has also built up considerable presence in states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi. Taking forward Society Tea’s journey today is Karan Shah, 33 years old and a fourth generation Director of the company. 

Samsung India has been long dominating the smartphone market, being among the top 3 brands. The brand has also been in the limelight due to its various campaigns. Along with its campaigns, Samsung India has also been very active with its several CSR initiatives. In conversation with Adgully, Ranjivjit Singh, CMO, Samsung India, takes us through the making of the Samsung Safe India campaign, the ideation, the objective, roping in government bodies and more. 

Sony YAY!, the kids’ channel from Sony Pictures Networks, India, celebrated its first anniversary last week. The channel is celebrating this occasion with a slew of new home grown content as well as adding two new language options – Bengali and Malayalam. Speaking to Adgully, Leena Lele Dutta sheds more light on Sony YAY's one-year journey, developing homegrown content, marketing strategies, the kids' genre in India and more. 

Sakshi Media Group celebrated its 10 anniversary last month. One of the leading media groups from Andhra Pradesh, Sakshi straddles mediums across print, television and digital. Along with the newspaper, the group also has a TV channel – Sakshi TV, which was established in 2009. In conversation with Adgully, KRP Reddy speaks at length about the growth journey of Sakshi, the challenges facing the print media industry in India, some shortfalls in the new IRS 2017 results and more. 

Travel channel Travelxp, an initiative of Celebrities Management India and Media Worldwide UK, will be launched for mainstream audiences in the UK on April 30, 2018 through the popular Freeview Digital Terrestrial Technology (DTT)-based platform. Commenting on the new foray, Prashant Chothani, CEO, Travelxp, said, “We are confident that our popular, premium travel-related entertainment and infotainment-driven content will connect with close to 16 million Freeview subscribers all over the UK.” 

Crompton Greaves Consumer Electricals Ltd, a market leader in fans, has rolled out the ‘Air 360’ fan and the ‘Tricool’ window cooler to tap into the huge demand for such products during the long summer season. Talking about the two new launches, Mathew Job, CEO, Crompton Greaves Consumer Electricals Ltd, said that the company is building a strong proposition for the brand that is relevant to the consumers, which will help it grow in the long term. 

BARC ratings for Week 16 of 2018 (April 14-20) [HSM (U+R) : NCCS All : 2+ Individuals] saw the top 5 positions occupied by FTA channels. However, it was Rishtey that stole the show, registering a jump of four places from No. 7 to No. 3 this week. On the other hand, Zee TV moved out of the top 5 list despite having three of its shows among the top 5 most watched shows. 

Ad land’s Young Guns: An engineering college drop-out, a below-average tattoo artist, an average graphic designer, a decent client servicing person, an above average content producer, a good script writer, a PowerPoint genius. Surbhi Arora, Group Creative Strategist - North, WATConsult, binges on content that goes from basic to epic to outrageous just as easily as her playlist goes from Ozzy Osbourne to Eminem to Anu Malik.

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