Week at a glance: RK Swamy, BBDO part ways; Voot’s IPL windfall

R K SWAMY & BBDO separate after 37 years together

India’s pioneering agency R K SWAMY and BBDO, one of the world’s most successful advertising agencies, have decided to separate after 37 years together. Under the agreement, R K SWAMY will buy out BBDO’s stake in R K SWAMY BBDO Pvt Ltd, and BBDO will buy out R K SWAMY’s stake in BBDO India Pvt Ltd.

IPL windfall notwithstanding, Voot has an uphill task to increase subscriber base

The e-auction for the much-anticipated IPL media rights for the 2023-27 period was noted for many firsts, the primary one being the prominence accorded to the digital rights. Reliance-backed Viacom18 winning the digital rights for Rs 23,758 crore is testament to the fact that digital is the future.

IT raids on dentsu’s Mumbai office; ex-employees’ deals under scanne

Industry is rife with the news of income-tax raid that was conducted at dentsu India’s Mumbai office on Tuesday, July 5, 2022. Sources in the know have confirmed the development to Adgully.

Decoding the changing dynamics of the smartphone market in India

The Indian smartphone market is one of the biggest in the world. According to Counterpoint Research, India’s smartphone market revenue crossed $38 billion in 2021 with 27% YoY growth. The infiltration rate of smartphone in India reached 54% in the year 2020.

RRR, Pushpa, KGF - Dubbing might behind these films’ pan-India success

Open any Hindi movie channel at any time of the day (or night) and chances are that one would find a dubbed version of a South Indian film on quite a few channels. Over the years, voice dubbing in movies and global content has become more sophisticated and has increased the viewer base.

Big agencies Vs independent consultants – Why brands need to go small

 There is a new trend that the advertising industry is now witnessing – ads in recent months have been made with no big ad agencies being involved in the making. ABP’s latest centenary advertisement co-created by Agnello Dias is an example of this new model. Another example of this model is Cars24’s latest commercials featuring Mandira Bedi, Nawazuddin Siddiqui, Mr Chibber, and Sharma Ji.

Media industry opposes cross-media ownership restrictions

The Indian Broadcasting and Digital Foundation (IBDF), News Broadcasters and Digital Association (NBDA), Indian Newspaper Society (INS), and Association of Radio Operators for India (AROI) have all stated unequivocally that there is no need to monitor cross-media ownership and control because the Indian media and entertainment (M&E) sector is competitive enough.

How Covid, lifestyle, and anxiety are driving the antacid market

Stress, anxiety, a sedentary lifestyle, irregular hours for meals and sleep, a diet consisting of takeaways and fast food – a perfect recipe for a variety of health issues. More and more young people today are being afflicted with ailments that would earlier struck one after the age of 50.

The love-hate phenomena unfolding on OTT platforms

Netflix announced they were planning to crack down on password sharing. Disney followed the cue with announcement of similar plans. This love-hate relationship is a serious affair and it might have serious consequences on the subscriber count and revenue for both firms.

How OTTplay is bundling 12 OTT apps under one price point for a winning proposition

OTTplay recently forayed into OTT content streaming, with the launch of OTTplay Premium – offering bundled subscription packs. The five curated subscription packs not only bring together popular OTT platforms like SonyLIV, ZEE5, Lionsgate Play, Sun NXT, ShemarooMe,

We’re a master set of brand budget: Akshat Rathee, Nodwin Gaming

In conversation with Adgully, Akshat Rathee, Co-Founder and Managing Director, Nodwin Gaming, shares why he remains bullish on esports and how it will dominate prime time television viewing in India.

Esports is projected to reach Rs 1,100 crore by 2025: Sagar Nair, Qlan

In conversation with Adgully, Sagar Nair, Co-Founder & CEO, Qlan, speaks about how Qlan is emerging as the gamers’ social network, being a first-of-its-kind gamers network which aims to provide a clearing house for gamers, esports enthusiasts and gaming organisations to build a diverse widespread community and facilitate value exchange between different entities – endemic and non-endemic brands.

“Post-pandemic normalisation, consumers have shifted towards branded products”

In conversation with Adgully for their column Marketing Minds, Vishal Sharma, CMO, Sleepwell, speaks about how the sleep solutions business has evolved during the pandemic period, what consumers are looking for when they look to buy a mattress, creating a strong differentiation in a market dominated by both branded and unorganised players, and much more.

We’re one of the highest-spending native ad agencies in India: Adsparkx’s Vipul Taneja

Adgully spoke to Vipul Taneja, CEO, Adsparkx, to understand and identify how MarTech helps brands better anticipate and predict customer needs and how new techs are integrated in existing solutions. Excerpts:

PR has the capacity to generate powerful conversations around your biz: Aman Dhall

In conversation with Adgully, Aman Dhall, Founder, CommsCredible, speaks about why start-ups need PR and how PR agencies can help start-ups carry forward the initial momentum. He also sheds light on the essential role that PR plays in shaping positive public image and helping start-ups scale optimal growth in the long run.

“Women are more collaborative in their approach to managing people and work”

In conversation with Adgully, Dr Meenakshi Aggarwal Gupta, Co Founder and Chief Operating Officer, 4AM Worldwide, speaks about leadership skills in the post-pandemic world, maintaining work-life balance in today’s times, lessons she learnt as a woman leader, gender sensitivity in today’s workplace, and more.

“CaratLane’s most successful marketing strategy remains the omni-channel strategy”

In conversation with Adgully, Avnish Anand, COO & Co-Founder, CaratLane, speaks at length on the campaign, the idea behind it, its impact, and more.

A lot of brands are using short format films to tell their brand story: Carter Pilcher

In a freewheeling conversation with Adgully, Carter Pilcher, CEO, ShortsTV, speaks about his love for Indian Cinema, the scope of growth of short films in India, advertisers’ response to short content and much more.

How Duroflex is scaling up to be a Rs 2,000-cr company by March 2025

In conversation with Adgully, Smita Murarka, Chief Marketing Officer, Duroflex, speaks at length about the performance of Duroflex company, how has consumer behaviour has changed during the pandemic, post-pandemic expansion plans, and much more.

How Khatabook is bringing the untold narratives of India’s MSMEs to the fore

In an exclusive chat with Adgully for their column Talking insights, Ved Prakash Yadav, Head of Growth and Marketing, Khatabook, sheds light on the campaign objective, the creative thought process behind the #NaamHiKafiHain campaign, how the company plans to effectively support the MSMEs, and more.

Gaana’s Shashwat Goswami on the growing clout of regional content in music streaming

In conversation with Adgully, Shashwat Goswami, Head of Marketing, Gaana, speaks about the emerging trends in music streaming in India, the rise in regional content consumption, challenges that music streaming apps face, innovations introduced for the users, and more.

The changing face of HR at the intersection of AI and machine learning

To learn more about the report, Adgully spoke with Upasana Raina, Director of Human Resources at Gi Group Holding India. With the advancement in HR technologies and the future of HRMS in the Indian industry, in the coming years, Raima noted, “Over the past years, the human resource industry has undergone several unexpected changes and there are several factors responsible for them.”

Pay attention to Attention Planning

Authored by Jasmine Sachdeva, Senior Vice-President, Zenith India. Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media partners. This is all due to massive clutter created across screens.

What should you consider before expanding into New Markets?

Authored by Ramneek Chadha, COO, Xapads Media. One of the constant needs of any business or organization is continuous growth to ensure it stays ahead of various internal and external factors. Yes, as an entrepreneur one must keep exploring new ways to level up businesses, and one way to expand is to recce the markets where one can feel the synergies and common ground to grow.

The power of a Jingle – The story of the evergreen Vicco Turmeric jingle

Authored by Saurabh Saggi, Head - Communications, Huawei Consumer Business Group, India. I would rather summarise a jingle as the soul of an advertisement. The very thing that makes it tick, consumed, and thought of with the same reminiscence forever. Basically, achieving its penultimate goal of elevating brand recognition and being recollected in front of a wider audience or, for a better phrase, “makes it go viral” as we know it.

How PR is evolving to meet the global needs of fast-growing local brands

Authored by Anindita Gupta, Co-founder, Scenic Communication. Local brands have evolved rapidly in the recent decades because of technological advancements and changes in business practices. The emergence of numerous technologies, most notably the Internet, may be monitored and linked to the growth of local brands.

Havas Media Group India bolsters its sports and entertainment division

To further strengthen its capabilities and fuel aggressive growth, Havas Sports & Entertainment, the sports & sponsorship vertical of Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurgaon and report to R. Venkatasubramanian, President - Investments and Head - Havas Sports.

Rediffusion bags creative mandate for Glucon-D

Rediffusion has bagged the creative mandate for the Glucon D, a Zydus Wellness brand. The scope of the account includes creative services for Glucon-D and its brand extensions

BARC Wk 26: News genre records 3% growth with 2,247,000 AMAs

The News genre recorded a growth of 3% to register 2,247(000) AMAs as per BARC data for Week 26 (Saturday, 25th June 2022 To Friday, 1st July 2022) [All Days, 0600Hrs to 2400Hrs, TG : 15+, Market : HSM, Period : Wk 25’2022 & 26’2022, Channels : Hindi News Genre (12 Hindi News Channels)]. The news genre had recorded 2,182(000) AMAs in Week 25.