Week at a glance: SCREENXX Jury; FaceApp - a cautionary tale; PKL’s brand power

Next phase of growth will be driven by content on OTT platforms: Punit Goenka
Punit Goenka, MD and CEO, Zee Entertainment Enterprises Ltd (ZEEL), in his address to ZEEL’s shareholders, assesses the media conglomerate’s growth in FY2019, growth of digital video viewership, strong performance recorded by ZEE5 and much more. 

Digital entertainment to get a new platform in SCREENXX; Meet the Jury
The digital entertainment industry has evolved to the next level with mushrooming of OTT players and individual content creators. SCREENXX will bring the Best Minds from the Digital Entertainment Ecosystem, who will discuss and deliberate to make the space more vibrant and impactful.

Connecting brands with India’s heartland, PKL ad spends see 10% growth YoY
In its seven years of existence, PKL has successfully been able to turn the rustic game of Kabaddi into a major spectator sport and has become a major platform for brands to engage their consumers as well, with growing ad spends and activations. Commencing on July 20, this edition of PKL will see a completely new format and a return to the original PKL calendar of July-October.

5 DTH players accounted for 72 mn subscriber base in Q4FY19: TRAI
The 5 pay DTH players in the country have attained net active subscriber base of around 72.44 million in the quarter ending March 31, 2019. This is in addition the subscribers of free DTH services of Doordarshan.

Landing page row: Regional broadcasters draw parallels with net neutrality controversy
The controversy surrounding the landing page issue refuses to subside, with regional broadcasters now writing to BARC India, this time on the industry body’s decision that it would not attempt to pursue action against removal from landing page impact from the data.

Does KBC 11 have what it takes to lure advertiser interest?
Coming in the second half of the year after three major events that saw heavy ad investment in the first half, ‘Kaun Banega Crorepati’ (KBC) Season 11 has its work cut out to attract advertising monies. 

Amid growing security concerns, social media majors take a stand to make platforms safer
Facebook-owned Instagram has introduced two new safety features to curb the menace of cyber-bullying on the platform. At a grand event on July 8, Adam Moseri, Head of Instagram, introduced these features that prevent bullying from happening on the platform and empower the targets of bullying to stand up for themselves.

Competition forces Netflix to roll out a lower-priced mobile-screen plan in India
Growing competition in the Indian OTT space is forcing the players to relook at their content, pricing and business strategies. Netflix, which has one of the highest OTT subscription rates in the country, has now decided to roll out a lower-priced mobile-screen plan in India to complement its existing plans.

Hotstar tops reach by install, but Netflix has highest ARPU from subscriptions
Hotstar, the OTT platform from Star India, leads the competition in the space in ‘Reach and Market Share by Install’. Meanwhile, Netflix’s base of paying customers and ARPU is higher than other OTT platforms. This was revealed by data intelligence & management platform KalaGato.

Why you really need to read this before having fun with FaceApp
While the world has been going bonkers over FaceApp’s ‘Age’ filter and seeing what they would look like 20-30 years hence, the sane among the netizens are raising some pertinent questions on privacy and security breach.

TikTok faces ban again; Helo, too, under Government scanner
Amid security concerns raised following the resurgence of the viral Russian app FaceApp, two popular properties of Chinese company Bytedance – TikTok and Helo – are under the scanner of the Indian Government, yet again.

Dentsu Impact grabs Subway; Partners the brand as its integrated agency
Dentsu Impact, the creative agency from Dentsu Aegis Network, has bagged the creative and social media mandate for Subway Systems India.

Coca-Cola’s ICC CWC marketing journey: 4 bn+ impressions, 70 mn+ reach
A look at how Coca-Cola maintained its consistent approach towards engaging with its consumers both online and off-line during the just concluded ICC World Cup 2019. 

How Inshorts is wooing news readers & advertisers with its 60-word format
English News App Inshorts has been helping advertisers engage with their audience in a creative and unique manner with its innovative and non-intrusive ad formats, one of which is the 60-word ad content format.

#TwitterChat: Indians are open to all kinds of content: Deepak Segal
While the number of viewers on OTT platforms is growing exponentially, there is no definitive data on what the viewers are watching. To know more about the engagement of the audience on OTT platforms, Adgully engaged with Deepak Segal, Head of Content at Applause Entertainment, in a #TwitterChat on the ‘The Challenge of Gauging What India Watches on OTT’.

Outdoor is a very brand friendly medium for OTT platforms: Uday Sodhi
SonyLIV has beefed up its content line-up with 4 new web originals. On coming up with 4 Originals after a long gap, Uday Sodhi, Business Head - Digital | SonyLIV OTT App | Sony Pictures Network India, explained that the idea is to offer a range of shows and not go with just one offering as that would get only one set of users.

Discovery India announces new organizational structure
Discovery Communications India has made organizational changes which will help intensify focus in key strategic areas.

Siddhartha Roy on how Hungama is creating differentiation
As CEO of Hungama.com and COO of Hungama Digital Media Entertainment, Siddhartha Roy’s key responsibilities include strengthening the digital marketing initiatives for the company, by providing their expanding client base with quality, innovative content and marketing solutions.

BARC Wk 28: Star Plus leads Pay; Dangal TV continues to top FTA
BARC India started reporting the viewership data for Pay channels and FTA channels separately from last week (Week 27), bringing about a major change in the TV viewership ratings landscape. In Week 28 (Saturday, July 6 to Friday, June 12) of 2019, not much upheaval was seen in Pay and Free platform viewership for Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals].

ZEE5 appoints Yogesh Manwani as Head, News & Stories
ZEE5, India’s fastest growing OTT platform has appointed Yogesh Manwani as Head, News & Stories.

MediaCom announces changes to Worldwide, EMEA and UK leadership teams
MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to their Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.

OPPO Appoints Sumit Walia as Vice President, Product & Marketing
OPPO, A leading global smartphone brand today announced SumitWalia as Vice President, Product & Marketing to further strengthen OPPO’s product offering and establish a stronger connect.

Resulticks brings onboard Kulmeet Bawa as COO & President, JAPAC
Real-time omnichannel marketing solutions provider Resulticks has roped in Kulmeet Bawa as its COO and President, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’ marketing and business development efforts in the JAPAC region. He will be based out of the company headquarters in Singapore.

Ananya Pandey’s ‘Sorry, I’m not available’ clip hijacking Perk ads
Ogilvy India has conceptualised Perk’s latest ad campaign ‘Masti Ka Daily Dose’ featuring director Anurag Kashyap and actor Ananya Pandey.

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