Week at a glance: SCREENXX wins over M&E industry; Sushma Swaraj’s ‘Twiplomacy’
The industry gathered to cheer the winners of the first ever SCREENXX Awards in Mumbai on Wednesday evening that saw several key names in the entertainment industry in attendance. SCREENXX Awards recognise the efforts and talent in the Digital Space and encourages individual content creators, breaking away from monotonous and predictable Entertainment Awards.
Stepping into the world of entertainment 10 years ago, Akash Banerji, Head - AVOD Business, VOOT, has had a ring side view of the emergence of the OTT industry in India. Making OTT and the change that it has brought about in the Media & Entertainment landscape his focal point, Banerji had several key observations to share in his keynote address at the inaugural edition of SCREENXX.
When it comes to content, it all boils down to storytelling. “People are not just consuming content passively, but are actively trying to understand what they want and don’t want to see,” remarked Bhaskar Ramesh, Group Head – FMCG, Technology, Auto, Media, Entertainment, Google India.
Moderator Satyabrata Das, Head Strategic Alliance, Laqshya Media Group & COO, Mediakeys India, was joined by veteran marketers Binda Dey, Head of Marketing, Red Chillies Entertainment; Divya Dixit, Senior Vice-President & Head of Marketing, ALTBalaji; and Manav Sethi, Group Chief Marketing Officer, Eros International, to discuss the finer points on show promotions and how media channels are leveraged to allow them to stand out.
With the rapidly growing content base in the digital space, time has come now to stand out amid the clutter. It is where differentiated content comes into play and as Kranti Gada, COO, Shemaroo Entertainment, pointed out, “Differentiated content creates a hugely loyal audience and a lot of hard work goes behind that.”
In conversation with Mayoori Kango, Head of Industry – Agency Partnerships, Google India, Gunjan Utreja, Hiten Tejwani, Jitin Gulati, Mukul Chadda and Writer, Director and Producer Rishabh Anupam Sahay spoke about their roles in OTT shows, how viewers are responding to their new avatars and how it has helped them connect with a different audience as compared to TV.
WPP has reported a 0.5 per cent dip in its reported billings at £26.533 billion, and down 2.0 per cent in constant currency in the first half of 2019. Estimated net new business billings of $2.934 billion were won in the first half of the year, a return to a strong performance.
Former External Affairs Minister and BJP stalwart Sushma Swaraj passed away last evening. Swaraj’s demise is being mourned by netizens, who found her to be one of the most approachable politicians in the country.
Nestlé is partnering with India’s top media companies to produce inventive and creative brand solutions, through a first-of-its-kind initiative called Media Hive. Some of the big-league media and entertainment firms that participated in the Media Hive included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City & Arre.
MTV has delivered strong performance of 700 million views and 3.67 billion minutes of viewership in H1 2019, across TV and Voot. Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. The channel has now beefed up its content line-up with rap battle show ‘MTV Hustle’, ‘MTV Splitsvilla’ is now into its 12th Season, while ‘MTV Ace of Space Season 2’ has also gone on air.
The FMCG industry is on the cusp of change. The increasing penetration of mobile phones, combined with data democratisation has transformed the consumer life-cycle, disrupting the traditional AIDA (Attention/ Awareness, Interest, Desire, Action) curve. People can go from discovery to purchase in a few seconds.
Shalimar Paints, one of the oldest paints manufacturers in India, is looking to make inroads into the paints industry once again. The company had suffered huge losses following two fires in its Howrah (in 2014) and Nashik (in 2016) factories, among other reasons.
BARC India today launched a new online service, called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the Self-Service Portal offers a wide-range of TV viewership and audience analytics reports at the click of a few button.
TikTok has concluded its search for a global media partner, appointing PHD as its Global Agency of Record to manage media planning and buying duties across all channels in international markets outside of China.
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has expanded its relationship with WPP by awarding it the global public relations business for its Mainstream and Upscale brands.
Kinnect, formerly known as Social Kinnect, is proud to announce that it has been awarded the Digital Marketing Mandate for Asian Paints - India’s leading and Asia’s third largest paint company. This mandate was won following a multi-agency pitch.
VFS Global, the world’s largest outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency.
BBDO has appointed Tony Harris as CEO for BBDO Hong Kong, with regional management responsibility over the Visa business across Asia.
If Don Draper was teleported into 2019 and asked to pitch an ad, he’d no doubt light a cigarette, take a long slug of whiskey and settle in for a very late night. Because in digital advertising, the conversation hasn’t just changed – it’s exploded into life.
Welcome to the all-new Deccan Herald! Presenting our bold new masthead in aqua blue, a colour whose richness we hope will convey the depth we strive for in our journalism, and whose attractiveness will appeal to younger readers who need coaxing to pick up a newspaper.
Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign target.
Virtual reality is yesterday’s story, as digitalization is opening new and unprecedented avenues for businesses to grow. Augmented reality is already in vogue with A-Commerce walking hand in hand with Ecommerce.
BARC India data for Week 31 (Saturday, July 27 to Friday, August 2) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms.
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.