Week at a glance: Spotlight on Indian M&E industry; 2019 LS polls; HT exits

2019 Elections: Dissecting the political battles online and offline
With the dates for the 2019 Lok Sabha Elections being declared, campaigning by all political parties has gathered momentum. These elections are crucial for the ruling BJP Government as it looks for another term with Narendra Modi in the lead; on the other hand, the opposition parties are looking to oust the BJP from the Centre and are busy forming strategic alliances and communication.  

Indian M&E industry is now worth Rs 1.67 tn: FICCI Frames 2019 report
The Indian Media and Entertainment (M&E) sector reached Rs 1.67 trillion ($23.9 billion) in 2018, a growth of ~13.4 per cent over 2017, states the EY-FICCI report – ‘A billion screens of opportunity’. The report was launched today at the FICCI Frames 2019 in Mumbai.  

India has emerged as the world’s biggest media battleground: Uday Shankar
Delivering the opening address at FICCI Frames 2019, Uday Shankar, President, 21st Century Fox, and Vice-President, FICCI, spoke about how far the media & entertainment industry had progressed in the two decades since the platform was created. He also highlighted the opportunities and scope offered by India’s media & entertainment industry. 

Regional is a giant that has already awakened, but are content providers ready?
Regional television channels are on a high growth trajectory in India, with regional news television witnessing exceptional growth is. Viewership is soaring in the category and so are advertisers’ revenues. 

Tata Motors ramps up association with IPL; gives Harrier a massive launch platform
Tata Motors has continued their association with Vivo IPL for the second consecutive year. The newly launched Harrier has been designated as the Official Partner of the Vivo Indian Premier League for the 2019 season.  

Offbeat: Prasenjit Roy – embodiment of Parampara, Pratishtha, Anushasan
Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage. 

Ashu Phakey steps down as COO of HT Media
Ashu Phakey, who was Chief Operating Officer at HT Media, has moved on from the organisation. He was with HT Media for six years and had joined the organisation as part of the leadership team and went on to head key businesses in the company. 

Debabrata Mukherjee and Rajiv Bansal move on from HT Media
Debabrata Mukherjee, Executive Director, HT Media, and Rajiv Bansal, CEO, HT Digital Streams and Chief Digital Officer, HT Media, have decided to move on from the organisation. According to industry sources, Debabrata Mukherjee is joining Diageo India. 

‘The water of good content will reach every pipe – whether OTT or linear TV’
How television can successfully weather the growing onslaught of OTT has been a widely debated topic, discussed across the spectrum. And if one goes by the latest industry reports, television in India is going nowhere. 

Tata is India’s most valuable brand; Airtel loses brand value: Interbrand
Interbrand, the world’s leading brand consultancy, has named Tata, Reliance, and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw Retail make its presence felt in the league table, which was otherwise dominated by Automotive, Diversified Businesses and Financial Services sectors.  

Hotstar Specials starts off with CSK-Dhoni’s comeback story
Hotstar has teamed up with Mahendra Singh Dhoni for a new show, ‘Roar of the Lion’, where the cricketer talks about the darkest phase of his career, when he was accused of match fixing and the Chennai Super Kings IPL team was banned from the tournament. To be aired as part of Hotstar Specials, the show will stream from March 20 onwards. 

Network18 appoints Basant Dhawan, Mayank Jain, Karan Abhishek Singh to key roles
Network18, India’s most diversified media conglomerate that has grown at a fast pace to become the largest news network of the country today announced a change in its organization structure. During the past three years, the group has undertaken various initiatives towards rebranding and re-organizing its powerful news brands. 

Print plays a pivotal role in geo-targeting at city and state levels
While globally the advertising monies are shifting from print to digital, in India print has been witnessing growth year-on-year. Report after report reinforce the strength of print advertising in a market like India. Print gerners the second largest share of the advertising pie after television, attracting more advertisers than any other media, as per Madison’s advertising report for 2019. 

WARC Media 100: WPP tops holding Cos; MediaCom leads network rankings
WARC has today released the results of the WARC Media 100, an independent annual ranking of the world’s most awarded campaigns and companies for creativity and innovation in media.  

Lowe Lintas scores the creative mandate of Mobile Premier League
The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. 

iProspect India to handle SEO duties of Godrej Interio
iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of one of India’s largest furniture brand, Godrej Interio. The account was won after a multi-agency pitch. 

WPP appoints Microsoft UK CEO, Cindy Rose OBE, to the Board
WPP today announces the appointment of Cindy Rose OBE to its Board as a non-executive director. Rose became Microsoft UK CEO in 2016, with responsibility for all of Microsoft’s product,service and support offerings across the United Kingdom, continuing the company’s transformation into the leading productivity and platform company for the mobile-first, cloudfirst era.  

Adidas India Head, Dave Thomas elevated to the role of MD, Emerging Markets
Adidas, manufacturer of sporting goods and accessories, has elevated their Head of India operations, Dave Thomas to the role of Managing Director for Emerging Markets. Thomas will succeed Martin Shankland who has joined as an executive member of the Adidas board.  

Republic Network becomes the largest news network with 184 million reach
Republic Network smashed the national news networks and commanded number one position with 184 million Reach. The viewership of Republic Bharat has increased by 228% over the period in the last five weeks doubling the reach to 138 million.


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