Week at a glance: Spotlight on pitching; Rise of Sundar Pichai; Media trends in 2020

Pitch Pains Part 1: Unscientific, Chaotic and Exploitative
An important aspect of advertising is the pitch process, which has always been under the scanner. Not much change has been seen in the pitch trend since the 70s. As is known, a pitch isn’t just about an idea presented to the client. It involves a lot of investment in terms of time and resources from the agencies’ end. However, the pitch process is anything but organised or a smooth affair.  

Pitch Pains Part 2: Agencies need to pick their battles
On Monday, we kickstarted a major industry discussion, concerning both clients and agencies, with our article, ‘Pitch Pains Part 1: Unscientific, Chaotic & Exploitative’. Adgully took the mantle of raising a burning question 'Are there any concerns with the current pitch process?'

#TwitterChat: What ails the pitch process in India’s ad world? Join the discussion today
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in the industry. 

Sundar Pichai at the helm at Alphabet as Larry Page & Sergey Brin step down
Alphabet Inc, the parent company of Google, has announced a management change, which is effective immediately. Larry Page and Sergey Brin, the CEO and President, respectively, of Alphabet, have decided to leave these roles. 

FMCG e-commerce to grow at 44% CAGR to $4 bn by 2022: Nielsen India
Nielsen India expects the fast-moving consumer goods (FMCG) sales coming from the E-Commerce channel to grow to $4 billion by 2022. The channel contributes 2 per cent to the current FMCG market. These are insights from Nielsen’s recently launched E-Trak Index - a measurement solution that tracks the FMCG E-Comm industry.

The trends that will impact the media industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.  

Content + Marketing + Analytics - The synergistic loop driving SonyLIV’s strategy
In conversation with Adgully, Ashish Golwalkar, Aman Srivastava and Amogh Dusad speak about the future plans for SonyLIV and the fast evolving OTT landscape in India.

Can crisp insight & offbeat execution deliver OYO’s Raho Mast to an audience of 75 mn?
The world second largest chain of hotels, homes and spaces, OYO, has rolled out its new brand campaign called ‘Raho Mast’. The high impact campaign is live across television, digital and social media channels until 3rd January to cement OYO’s leadership in the Indian market.

Cannes Lions 2020: Sonal Dabral selected Jury President for Direct Lions
The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. 

ByteDance to launch music streaming service in India?
ByteDance, parent of TikTok, will launch a music streaming service in India, according to media reports. The app does not have a name yet, but will compete with the likes of Apple Music and Spotify, charging a lower subscription rate than the incumbents.

Inside Edge Season 2 is bigger, more layered & more expensive: Karan Anshuman
Amazon Prime Video and Excel Media and Entertainment return with Season 2 of the Amazon Original Series, ‘Inside Edge’. Building on the success of its International Emmy nomination last year, ‘Inside Edge’ is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the Power Play League.

VOOT Kids’ #MastiMeinAchhai marketing plan to reach 50 mn households
Viacom18 turning its kids’ offering on their OTT platform VOOT into an independent multi-format app offering audio books, e-books, content, and quizzes, VOOT Kids has unveiled its launch brand campaign#MastiMeinAchhai.  

Time to cheer on those amazing ladies with an iron will: Megha Tata
Megha Tata, Managing Director, South Asia, Discovery Communications India, makes a strong case for gender equality in Indian corporates and rewriting the rules of leadership.  

Twitter rolls out “hide replies” feature to make the platform safer
Twitter on Thursday began letting users to hide replies that could be seen as abusive or harassing in the latest effort by the online platform to create a safer environment.  

Brands’ creative take on World AIDS Day will spur you to action
On December 1stWorld Aids Day was celebrated globally, seeing the participation of many brands, who shared their own cautionary tales, with or without humour. 

Rohit Kapoor appointed as CEO for OYO Hotels & Homes for India & SA
OYO Hotels & Homes, the leading global chain of hotels and vacation homes today announced the elevation and addition of Aditya Ghosh, presently CEO, India & South Asia for the hotels and homes business to the company’s board of directors. 

The Importance of Social Selling
This phenomenon holds true for the landscape of social media which is constantly reorienting itself. Any company that is not ‘persistently visible’ in the digital eyes of the public, is bound to turn redundant after a point of time. 

Why employees are an organisation’s first step to brand advocacy
With every engaged employee sharing brand content, brands can achieve a surge of greater web traffic, writes Ajit Narayan, CMO and Program Head at Socxo. 

Is the mass hysteria of trending formats killing creativity?
Gozoop’s Amyn Ghadiali makes a pertinent point as he writes about how aping of content in the name of trending formats completely goes against the very principle of real time or, what most of us mistakenly call moment marketing. 

PHD Worldwide promotes Avril Canavan and Patrick Ryan to C-suite
PHD, part of Omnicom Media Group, has announced two new C-suite positions following a year of growth for the network. Avril Canavan has been promoted to worldwide chief marketing and communications officer and Patrick Ryan to worldwide chief commercial officer. Both will continue reporting to Philippa Brown, worldwide CEO.

DAN Programmatic launches Dentsu Marketing Cloud Platform
DAN Programmatic, empowered by The Data Sciences Division of Dentsu Aegis Network (DAN) in India, has announced the launch of Dentsu Marketing Cloud Platform to power the network’s advanced analytics capabilities.

Vinay Hegde appointed Chief Buying Officer at Madison Media Group
Madison Media has just announced the promotion of Vinay Hegde as Chief Buying Officer. He will report to Amol Dighe, CEO, Madison Media Ultra and Head of Investments. Madison Media’s buying teams across offices will now report to Vinay.

Ad land’s Young Guns: Ria Concessao, Supari Studios
Ria Concessao joined Supari Studios fresh out of college in 2016, and is currently a Creative Producer at the company, having worked with several large brands, such as Google, Red Bull, Amazon Prime, YouTube, Asian Paints and Dolby, to name a few. 

BARC Wk 48: Decline in viewership for most Hindi GECs; Dangal remains firm
BARC India data for Week 48 (Saturday, November 23 to Friday, November 29) of 2019 shows no major upheavals in the rankings of the Top 10 Hindi GECs. However, most channels witnessed decline in their gross viewerships, even as Dangal TV continued to fortify its position among Hindi GECs in all platform.

Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.


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