Week at a glance: Spotlight on TV news ratings; Changing dynamics of sports broadcasting

In-depth: TV9’s exit from NBDA - A microcosm of the many maladies ailing TV news

As per news reports, even before the final decision to walk out of NBDA, TV9 had posed faith in the NBF as early as July 2021. TV9 chose to side with the NBF, when, as an industry-wide initiative, it led a petition to the then I&B Minister, seeking the release of news channel ratings, which was signed by both member and non-member channels.

Decoding the changing dynamics of sports broadcasting in India

These are exciting times for sports and sports fans. Viacom18 is poised to enter the competitive space with its own sports channel on the one hand, even as the ZEE-Sony merger is upping the game on the other hand. The rights for three marquee cricket properties – ICC, IPL, and BCCI domestic cricket – are coming up for renewal. How will the final value and ownership of each of these rights change business dynamics?

The battle for customers’ attention has never been more fierce: Divya Karani

In the first interaction as part of Trending Now 2022, Divya Karani, CEO, Media – South Asia, dentsu, speaks about the trends that will dominate in the media sector in 2022, the challenges and the new opportunities in the year ahead, the resilience and recovery in the times ahead.

The finance sector will see a watershed year in terms of spends: Karthi Marshan

In conversation with Adgully, Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group speaks about his expectations for the finance sector in 2022, as well as the challenges and opportunities in the year ahead.

Contextual targeting comes into the spotlight in a cookie-less world

However, it seems now with consumers demanding control over data, ever-evolving and stringent privacy norms, like GDPR & CCPA, coming into effect, as well as 3rd party cookies getting deprecated soon, the time is ripe for contextual advertising to come back into the spotlight, writes Vibhor Mehrotra, Chief Digital Officer, Zenith.

“National Startup day is a validation of start-ups’ role in the growth of India’s GDP”

The Government’s positive push to boost the start-up ecosystem in India has been welcomed by the industry. Adgully reached out to the startup ecosystem to gauge their views on the latest impetus by the Modi Government for the start-ups, as well as declaration of the National Start-up Day.

Leaving captaincy won’t dent Virat Kohli’s brand equity, say experts

Indian cricket has not seen anyone quite like Virat Kohli who excelled consistently in all formats of the game. To be aggressive was in his DNA and to a large extent he redefined aggression by motivating his team both on and off the field. The last skipper one can think off who was aggressive is the current board president Sourav Ganguly.

How behavioural changes have led to the growth of digital payments in India

Fintech brands such as Google Pay, PhonePe and BharatPe swung into action by bringing millions of customers across the country to transact through their respective platforms by helping them easily transact and also reassuring them of the safety of their platform. Over the last couple of years, we have witnessed a rapid transformation in the adoption of digital payments, not only in Tier 1 cities, but Tier 2/3 and 4 towns and cities as well.

"There is still enough market for both OTT and linear satellite to co-exist"

Ever since the pandemic began, the regional OTT platforms have acquired a large audience base. In 2022, these platforms will up their game with viewers watching more web content as compared to TV. The new year will witness more investment, growth, and diversification of language-specific content providing more value to customers.

How Big Bazaar has kept its Sabse Saste Din relevant amid growing challenges

Many customers eagerly look forward to the Sabse Saste Din sale period to stock up on their household staples in bulk purchases at the beginning of the year. Every new Sabse Saste Din sale is built and created on insights and learnings from the previous ones, thus giving the customer an enhanced experience year on year.

Navika Kumar on the poll preparations at Times Now and Times Now Navbharat

In an interview with Adgully.com, Navika Kumar, Group Editor, Times Network and Editor-in-chief, Times Now Navbharat, dwells at length on the preparedness and the line-up of poll-related programmes.

News Nation’s Abhay Ojha on the business of news & ambitious plans for FY2022-23

In an interview with Adgully, Abhay Ojha, President - Sales and Marketing, News Nation Network, dwells at length on the business of news, the BARC controversy, etc.

Avinash Pandey on ABP Network’s election coverage preparedness

In an interview with Adgully, he talks about this and the many captivating poll-related special programmes. “We have always been ahead of the game with our election programming. We are confident in our ability to provide the most extensive coverage and original content for our viewers,” says Pandey.

Ad volumes on TV grew by 21% during Y 2021 compared to Y 2020: TAM AdEx

Among the advertisers, FMCG players ruled the list of Top 10 advertisers, with HUL leading the list, followed by Reckitt Benckiser. Brooke Bond Lipton India, Cadburys India, Ponds India and Procter & Gamble were in the list of Top 10 advertisers with positive rank shift compared to Y 2020. Amazon Online India was the new entrant in the Top 10 advertisers’ list at No. 10.

Convergence of design & tech will function as a true differentiator in the future

In an exclusive conversation with Adgully, Revathi Kant, Chief Design Officer, Titan Company Limited, speaks about design is a valuable strategic asset for Titan, the growing importance of digitisation in various facets of design, the convergence of design and technology, and more.

AirAsia India has played a significant role in shaping the new normal in Indian aviation

In conversation with Adgully, Divya Kumar, Manager - PR, Corporate Communications & Sustainability, Air Asia, speaks about how the airline used the past 18 months to expedite digitisation and enhance its customer experience across channels.

How Baidyanath is making ancient Ayurveda relevant for the millennials

In an exclusive interview with Adgully, Ramesh Yadav, Chief Marketing Officer, Baidyanath, speaks about the legacy of the brand since its launch, the objective behind the #SahiVidhi,BehtarImmunity campaign, the brand’s communication strategy, digital approach amid the pandemic and a lot more.

Union Budget 2022 should set the stage for economic revival: Experts

Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget.

The top 10 digital trends that will dominate in 2022

For Prasad Shejale, Founder & CEO, Logicserve Digital, the past year has taught us a lot and pushed us, in a way, to go back to the basics and follow an empathetic and humane approach in everything we do. It taught us the importance of perseverance and resilience. It urged us to let go of old ways of doing things, figure out alternatives and quickly adapt to the changes to be able to stand strong in the market.

What we can expect from the Ad Tech industry in 2022

The year 2021 followed the footsteps of 2020 and was just as unpredictable. We saw a myriad of new developments, continued on a few trends that emerged at the start of the year, and witnessed the continuation of other general ad tech practices.

Top influencer marketing trends evolving in 2022

In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers, it’s now a key channel at every marketing table. So, 2022 will finally be the year where brands undergo a mind shift writes Ankit Agarwal, Founder & CEO, Do Your Thng.

Q-commerce is seeing an upward trend for now, but over time it will come at a cost

India's quick commerce sector is expected to grow 10-15 times in the next five years to become a $5 billion market by 2025, according to a new report by consulting firm RedSeer.

#GullyChat – Resetting leadership vision in the post-pandemic times

Adgully’s latest #GullyChat Twitter chat episode covered the very important topic – ‘Resetting leadership vision in the post-pandemic times’.

India is the second-largest gig market in the world: Kantar

From holding back spends to returning to shopping malls and airports with gusto, Indian consumers have adapted to the ebbs and tides of the pandemic. Kantar has resented 10 themes that define how consumers are preparing themselves for 2022. These 2022 Annual Trends are based on Kantar’s conversations with consumers across the country, and help guide businesses through a period of recovery and innovation.