Week at a glance: Spotlight on TV ratings; SEO Masterclass; Design Dialogues

TRAI’s review of TV ratings landscape: Interference or course-correction?

Based on the comments and counter-comments received from industry stakeholders, the Telecom Regulatory Authority of India (TRAI) this week released its recommendations, which will have far-reaching impact on the TV ratings landscape in the country as well as the operations of BARC India. Presenting industry reactions to TRAI's recommendations.

TRAI’s recommendations will increase transparency & accuracy: Pankaj Krishna

Giving his take on how TRAI’s recommendations will impact BARC India’s functioning, Pankaj Krishna, Founder, Chrome Data Analytics & Media, said, “There is always scope to build upon accuracy in any form of research based on a sample. TRAI’s recommendations will surely increase the transparency in the ratings methodology, data accuracy, sample size and neutrality in the ratings system.”

What brands can learn from online communities?

The latest edition of Adgully’s flagship property #TwitterChat dwelled on Potential of Online Communities Unleashed. Held on Friday, April 24, 2020, the #TwitterChat discussed how online communities are mobilising people to support those who are stranded during the COVID-19 lockdown. It also explored how content and social platforms can be leveraged to drive community driven campaigns.

Indepth: SEO Masterclass Part 1 - Moving towards Search Experience Optimisation

Search Engine Optimisation (SEO) is one of the oldest disciplines in digital marketing and a potent way to boost your online presence. Vishal Shah, Associate Vice President – SEO, iProspect and Asad Khan, Associate Vice President – SEO and Performance Content, iProspect, discuss the how to build an effective SEO strategy from the ground up.

#FightBackCorona: There’s a lot of unlearning & reskilling required: Navin Khemka

Navin Khemka, CEO, MediaCom South Asia, has a lot of practical suggestions on how to maintain business continuity in the post-COVID-19 world.

#FightBackCorona: Business leaders need to become mission-minded: Pawan Jailkhani

Pawan Jailkhani, Chief Revenue Officer, 9X Media, speaks about the role of music in these troubled times, as well as the vital role of business leaders in maintaining business continuity and financial planning for the coming quarters.

#FightBackCorona: Acclimatize, innovate and work on the basics: Ambika Sharma

Ambika Sharma, Founder & MD, Pulp Strategy, writes about how the COVID-19 crisis and the nationwide lockdown has disrupted life as we have lived so far. She also stressed on brands reworking their marketing strategies to focus on long-term brand building within the limitations of the current climate, as well as shifting strategies to follow new media consumption patterns.

#FightBackCorona: Business leaders have to be more empathetic now: Sumit Sehgal

Sumit Sehgal, CMO, Sheela Foam Ltd, speaks about how the lockdown and people staying at home has provided Brand Sleepwell the opportunity to increase its relevance, while at the same time also urging people to Stay Home, Sleep Well and put a stop to the spread of the Coronavirus.

#FightBackCorona: Be ready to take some tough decisions - Deepshikha Dharmaraj

Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, speaks at length about how her organisation is helping its workforce navigate the ‘new normal’ confidently, both in terms of their work as well as their overall outlook during the COVID-19 crisis period.

We’re committed to contributing to the global fight against COVID-19: Priti Sureka

As demand for hand sanitizers reaches new peak amidst the recent spread of COVID-19, FMCG major Emami Ltd has forayed into the hand sanitizer market under its flagship skincare brand, BoroPlus. To understand the launch strategy on this brand extension Adgully caught up with Priti Sureka, Director, Emami Ltd, on launching a new variant amid the COVID-19 crisis.

Video ad spends see drop across most categories in Week 5 of lockdown

The New Normal of 3 hours, 40 minutes+ per day on Smartphone continues, a 10 per cent increase over the pre-COVID-19 times, reveals te 5th edition of BARC-Nielsen’s report on ‘TV + Smartphone Consumption During Crisis’. An increase of ~35 per cent or more was seen in time spent on social networking across consumer groups, with 1 in 5 spending more than an hour per day.

Tackling misinformation & ‘infodemic’ in digital media during COVID-19 pandemic

Agam Chaudhary, Managing Director, DigitaLabs, the digital arm of Laqshya Media Group, cautions against the fake news and the overabundance of information, which may or may not be accurate, floating around in digital media.

Radio is rated the 2nd most credible medium by listeners: Asheesh Chatterjee

The radio industry, as in the case of almost all industries, has seen a drastic impact. However, Asheesh Chatterjee, Chief Financial Officer and Chief Business Officer, Big FM, remains optimistic and sees an opportunity amid the downturn. In conversation with Adgully, Chatterjee talks about the BuyAdsOnBIGFM.com platform for advertisers, as well as the roadmap for the long recovery period ahead.

In Times of Crisis, Lead with Transparency and Regular Communication

Communicate well, communicate right and be real. That’s what’s going to keep up the humane spirit and help us tackle tough situations, together, says Prasad Shejale, Founder & CEO, Logicserve Digital, who shares how his agency got its communication game strong to be together, be safe and keep up with the spirit of life.

Viewership of English movies genre has returned to pre-NTO levels: Vivek Srivastava

English language content has gained the maximum traction post the lockdown. Total impressions for English entertainment channels have grown by 92 per cent during the lockdown period over the pre-lockdown period, according to BARC India. To gain perspective, Hindi entertainment channels grew by 62 per cent during the same period.

WPP reports £2.8 billion revenues for Q1 2020

Revenue from continuing operations in the first quarter of 2020 was £2.8 billion, -4.9% compared with the same period last year on a reported basis and -4.6% on a constant currency basis. LFL revenue was -3.8% compared with last year. Revenue less pass-through costs was £2.4 billion, -4.3% on a reported basis, -4.0% in constant currency and -3.3% LFL.

Premjeet Sodhi moves to Wavemaker India from Mindshare Fulcrum

Premjeet Sodhi who was Senior Vice President at Mindshare Fulcrum is moving to Wamaker India as Chief Growth Officer, according to sources in the know. Harsh Deep Chabra, Head of Media Planning and Buying, Team Unilever, Mindshare will take over Sodhi’s role sources claim.

How brands are missing out on the full potential of their design strategies

When two of India’s leading design professionals get together, there are several learnings from their candid conversation. Adgully’s special Webinar as part of the Strategic Moves Series turned the spotlight on ‘Business of Design’ with Lulu Raghavan, Managing Director, Landor, and Ashwini Deshpande, Co-Founder, Director, Elephant Design. Pooja Jauhari, CEO, The Glitch, moderated the session.

Vast variety of content will drive the newest Hindi GEC, Shemaroo TV

Shemaroo have announced their entry in the General Entertainment space with the launch of their new Hindi GEC – Shemaroo TV. A Free to Air channel, Shemaroo TV targets the Hindi speaking markets of India with the tagline ‘Badalte Aaj Ke Liye’. With an aim to reach out to families and connect with them, Shemaroo TV will be available for audiences on all major DTH operators and cable networks from May 1, 2020.

Carat India’s mantra for driving brand actions & building trust in COVID-19 times

With India entering stage 3 of the Coronavirus curve, businesses and brands need to view this period as not just an opportunity to just sell products or to lie low, but a time to create long-term relationships based on real and agile actions. Carat India, part of Dentsu Aegis Network, has presented its perspective on the action that brands and marketers need to undertake in order to build trust in the times of the COVID-19 crisis.

BARC Wk 16: Aaj Tak continues lead; ‘Poochta Hai Bharat’ garners 20% share

News and Movies continue to drive TV viewership growth in Week 16, even though their share started to taper from Week 12. Both the genres still continue to operate at 2x share, compared to the pre-COVID-19 times. The News genre recorded a growth of 164 per cent in Week 16.

Language is our core strength: Chhandita Nambiar on Helo Pe Milo

Aiming to inspire people to express themselves and connect with like-minded people in native languages, Helo, a leading regional social media platform, recently rolled out its first ever multimedia brand campaign ‘Helo Pe Milo’. Conceptualised by Leo Burnett, the integrated campaign consists of four multilingual TVCs that creatively highlight some of the most popular content categories on the platform – Entertainment, Celebrities, Food, Sports and Humour.

Jio set to foray into video conferencing space with JioMeet platform

Reliance Industries has announced that it is gearing up to launch a nationwide video conference platform, called JioMeet, under its subsidiary Jio Platforms. Zoom, Google Meet, Cisco Webex, Microsoft Teams are the platforms that have seen tremendous growth during the COVID-19 period. JioMeet will be competing with these players.

Rishi Kapoor – The eternal charmer that brands missed out on

Long before world media dubbed Hollywood actor Keanu Reeves as ‘Internet’s Sweetheart’, Rishi Kapoor was the nation’s sweetheart. With his endearing smile, charming and mischievous demeanour, the impeccable Kapoor genes, Rishi was Bollywood royalty.

Irrfan Khan: A brand ambassador who united urban & small town India

“I trust, I have surrendered” – with these words was announced the passing away of Irrfan Khan, one of India’s brilliant actors and the face of the middle class Indian hero. Irrfan may have lost his battle with a rare form of cancer, but he has left behind a rich legacy of films and unforgettable characters.


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