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Week at a glance: The mobile landscape; Soho Square’s disruption; Exits at Network18

Alyque and the Zeigarnik Effect: Josy Paul
Josy Paul, Chairman & Chief Creative Officer, BBDO India, remembers Alyque Padamsee and his unique approach to creative ideation. 

It was Alyque’s gut feeling against everybody else’s research: Ad world remembers
The advertising industry pays their respects to ad guru AlyquePadamsee 

The Disrupters: Soho Square’s march towards carving out its own identity
Created as a second agency from the Ogilvy Group, Soho Square has been in a transition phase as Bates CHI & Partners was restructured to work along with Soho under common management last year and SumantoChattopadhyay took charge as Chairman & Chief Creative Officer of Soho Square India. Prior to this, he was Executive Creative Director, South Asia, Ogilvy, Mumbai. 

Raj Nayak moves on from Viacom18
In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer. 

Joy Chakraborthy moves on from Network18
Joy Chakraborthy, CEO - Forbes India & President – Revenue, Network18, has resigned from his post sources have confirmed to Adgully. 

After Joy Chakraborthy’s exit, Network18 realigns sales team
Network18 has announced a realignment of its sales team post Joy Chakraborthy’s exit. AvinashKaul, COO, Network18 will now take over the responsibilities of the sales division. All members of the sales division will now report to him with immediate effect. 

Turning mobile into a powerful medium for customised communication
In this world of ‘Always On’ consumer, marketers are ‘custom tailoring’ their marketing communication. The objective is not only to smoothen customer experience but also to deliver the right message to the right audience at the right time. 

Why marketers are unfazed by digital rate hikes, and implications for ROI
Media has been inundated with news of rate hike by leading digital platforms, and marketers not shying away from paying the increased rate. 

Wading Through Mobile Waters
No media, so it appears today, can be as personal, as within the consumers’ reach and as manageable as mobile, thanks to the pocket friendly smartphones and data packs. 

Mobile Ad Spends – A Growth Story Like None Other
Exponential growth in smartphone consumption and increased data speeds are at the core of it. As per Emarketer data, the number of smartphones would increase to 337 million by the year end. 

Things that mobile marketers overlook in creating effective campaigns
With the pace at which mobile advertising is growing, it is evident that the ads on mobile are working well for the marketers. 

ZEE5 intends to be No.1 entertainment destination for S Asians in 6 months: Archana Anand
In conversation with Adgully, ArchanaAnand, Chief Business Officer, ZEE5 Global, speaks at length about ZEE5’s global foray, content strategy, engaging the Indian diaspora, the ‘Dil Se Desi’ campaign, and more. 

Joy has grown to be a Rs 490-crore brand today: Poulomi Roy
In an interaction with Adgully, Poulomi Roy speaks at length about the creative thought behind Joy’s latest campaign, the positioning of ‘Beautiful by Nature’, tough competition, expansion plans and more. 

Tarun Rai is Chairman & Group CEO of J. Walter Thompson South Asia
J. Walter Thompson re-designates Tarun Rai as the Chairman & Group CEO of J. Walter Thompson South Asia. 

Indian OTT market to reach $5 bn in size by 2023: BCG report
Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

For My FM, Tier 2 & 3 markets are the P1 markets: Rahul Namjoshi
Leading My FM’s charge is Business Head Rahul Namjoshi. In an email interaction with Adgully, Namjoshi speaks about My FM’s focus on Tier 2 and 3 markets, viability of radio in a digital era, channel loyalty in radio and more. 

The W Suite | ‘Indian corporates need to become more sensitive to women’
RanjitaSehgal is the Business Head of CNBCTV18.com, the newly launched digital platform by Network18, India’s largest news network. At cnbctv18.com, she leads a team that is powered by experts to build a strong business with prudent relationships. Her role includes devising brand strategies, revenue generation and new business development. 

Offbeat: Mehernosh Pithawalla - Wildlife crusader with the calm of Master Oogway
Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very well-known industry leaders. This week we featured Mehernosh Pithawalla, Vice President and Global Head - Marketing, Sales & Innovation at Godrej Security Solutions, Godrej & Boyce Mfg Co Ltd. 

Ad land’s Young Guns: Ilena Bose, Isobar
A Social Media Manager with over 2 years at Isobar, Ilena Bose has been creating content for and managing clients like National Geographic India, Marks & Spencer India and Adidas India. 

BARC Wk 46: ‘Naagin 3’ reclaims its top spot; Sony Pal sees huge gains
BARC ratings for Week 46 (November 10 - 16) of 2018 [HSM (U+R): NCCS ll: 2+ Individuals] saw Sony Pal as the highest gainer. 

Isobar India launches new tool to predict the viral potential of content, real-time!
viewCent is based on Deep Machine Learning and can, quite precisely, forecast the kind of consumer attention that a particular type of content can achieve within a specific given time. 

Dr. Oetker India appoints Publicis India as its creative agency
The agency would play a key role in taking forward the brand’s ambition and growing its business. The decision was made post a multi-agency pitch and a 360 degree evaluation. The mandate will be led by the Delhi office of Publicis India. 

Martin Sorrel brings ex WPP exec on board as S4C APAC head
Michel De Rijk who left PMG last month, worked out of WPP's Singapore office and was also previously the Chief Executive Officer of Xaxis Asia Pacific, another WPP company. 

Nikhil Kumar Dubey Joins India News as Executive Editor
Nikhil Kumar Dubey is a noted television name with over 16 years of rich experience in leading electronic media companies. 

MIB looks to tap into virtual assistant for 2019 Lok Sabha Elections
The Ministry of Information and Broadcasting (I&B) is exploring the idea of using virtual assistants such as Amazon Alexa and Google Home through smart speakers like Echo to deliver live updates and news during 2019 general election. 

Ezetap Co-Founder to head India Operations for WhatsApp
In a statement, the organisation announced that Bose will come on board in early 2019.

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