Week at a glance: TMMS & MOBEXX impress industry; WPP & Walt Disney revamps

MOBEXX 2018: Isobar is Mobile Advertising Agency of the Year for 2nd year
The cheers were louder this year as the industry came out in full strength to applaud and celebrate India’s best work done in mobile marketing and advertising at the second edition of MOBEXX Awards 2018, the flagship property of Adgully. 

‘We will be back for more next year”: MOBEXX Winners
With entries this year multiplying and quality enhancing, it was a tough competition, and we heard many a wow of ‘doing even better’ next year! 

TMMS 2018: Mobile Marketing Decoded
TMMS 2018 or The Mobile Media Summit was a day full of insights and learnings, knowledge sharing and debates. Powered by guest speakers, each a master of the game in his/her own right, the conference succeeded in spotting key trends, understanding contradictions and bringing key challenges to the fore. 

Creativity at the core of WPP’s £300 mn restructure to deliver growth
WPP has announced the results of its strategic review, setting out a three-year plan of “radical evolution” to return the business to growth. The strategy reflects a new vision for WPP as a leader in creativity and technology. 

Walt Disney rejigs International Business Units; Uday Shankar’s role expanded
As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company has announced plans for the strategic alignment of its consolidated international business units under three key leaders. 

Ogilvy has been through a deep transformation: Kunal Jeswani
Ogilvy India has been undergoing a transformation process. The agency’s business offering covers six capabilities – Brand Strategy, Advertising, Digital Transformation, Customer Engagement & Commerce, Influence & PR, and Partnerships, along with Ogilvy Consulting. 

Mobile: the magic wand or thought through strategy?
Mobile has become an integral part of the consumers’ life. Its impact is increasing in every aspect that it touches in the consumers’ life journey – be it entertainment, communication, news & information or mobile payments. 

Mobile Payments Pivotal to Growth in Digital Payments
A recently released report of eMarketer points out that this year, 73.9 million people in India will use mobile payments – an increase of 39.7% over the previous year. 

Childhood Chronicles – Tarun Nigam, EVP – DDB Mudra
Poignant words that portray a longing for one’s childhood days.Adgully and Discovery Kids speak to some well-known names in the M&E industry to relive their childhood days and share the experiences that have shaped them. 

Offbeat: Sanil Jain – A cricket buff harbouring filmmaking dreams
Sanil Jain is the Co-Founder of CupShup, along with Siddharth Singh. He currently helms talent development, new business development, new partnership and strategy at CupShup. 

Ad land’s Young Guns: Karishma Sirwani, Sooperfly
With her masters in digital marketing, KarishmaSirwani, Senior Brand Associate, Sooperfly (part of The 120 Media Collective), has worked across diverse sectors like IT, Hospitality and FMCG. 

BARC Wk 49: 3 channels from Star bouquet in Top 5 Hindi GECs in R+U
BARC ratings for Week 49 (December 1 - 7) of 2018 [HSM (U+R): NCCS ll: 2+ Individuals] didn’t see too much changes. Zee Anmol continued in the top spot. Star Bharat’s ‘Radhakrishn’ saw gains this week. 

Veteran Marketer Nabankur ‘Nobby’ Gupta has passed away
Nabankur Gupta, ex Group President of Raymond and once dubbed ‘Marketing Superstar’ by Advertising Age International, New York in 1995, met his demise on Friday at the age of 70. 

Times Internet Announces Elevation of Puneet Gupt as its COO
India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet with immediate effect. 

Freakout appoints Narayan Murthy Ivaturi to its Board of Directors
FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has appointed Narayan Murthy Ivaturi to its board of directors. FreakOut has also elevated Ivaturi to the role of Global Chief Operating Officer for its Adtech Business. 

Walmart India announces leadership changes; Sameer Aggarwal becomes Chief Business Officer
Sameer Aggarwal has been made Chief Business Officer of Walmart India with immediate effect. In this expanded role, Sameer, currently Chief Strategy & Administrative Officer, will now lead Strategy, Merchandising, Cost Analytics, E-Commerce, Technology, Marketing and Replenishment. He will continue to report directly to KrishIyer, President & CEO, Walmart India. 

Himanshu Shekhar promoted to CEO, GroupM Indonesia
GroupM has announced that HimanshuShekhar will be taking over from Ed Thesiger as CEO, GroupM Indonesia effective January 1, 2019. He will continue to be based in Jakarta and will report directly to Mark Patterson, CEO GroupM APAC. 

Times Network sets India’s $5 trillion growth agenda
Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai. 

Propaganda India joins global agency network Worldwide Partners Inc
Propaganda India joins WPI at a time when it is on a high growth curve with clients catering to global audiences.

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