Week at a glance: TRAI Vs BARC; Alibabaâ€™s Chris Tung; Spotify in India

TRAI directs BARC to publish viewership data publicly
According to industry sources, several broadcasters had requested BARC not to publish the viewership data publicly in view of the volatility of data during the migration period to the new tariff regime.

BARC India clarifies on TRAI directive; in consultation with its stakeholders
Responding to TRAI’s directive to publish TV ratings and viewership data on its website with immediate effect, BARC India clarified that has not stopped publishing its viewership data to all its subscribers and added that it is taking a considered view on that post consultation with our stakeholders.

Alibaba has digitised the entire lifecycle of consumer brand relationship: Chris Tung
Adgully caught up with Chris Tung, CMO, Alibaba, on his maiden visit to India, to more about their uni-marketing strategy and how it has been helping both Alibaba and the brands on the platform register impressive growth.

The concern for data privacy is overblown: Pranav Mistry
For Pranav Mistry, Head - Think Tank Team & Global Vice President -Research, Samsung, now is the most exciting time, where the urge of information will stay the same, but the technology will keep upgrading and help us to shape tomorrow. Today’s tech is more interactive, unlike TV and radio.

Mobiistar’s focused efforts to target small towns are paying off: Aniruddha Deb
In conversation with Adgully, Aniruddha Deb, CMO, Mobiistar India, sheds more light on the campaign strategy, creating relevance for the TG, the value proposition and more.

Spotify looks to disrupt ad space; gets on board OnePlus, Brand USA, ABInBev
Spotify, which commenced its India operations from February 27, 2019, has got on board OnePlus, Brand USA, and Anheuser-Busch InBev as exclusive advertising launch partners in India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

How Kolkata-based Joy is taking on MNC giants
In conversation with Adgully, Poulomi Roy, Chief Marketing Officer, RSH Global, speaks at length about the growth strategy in the personal care business, countering the competition from big MNC brands, key trends in 2019 and more.

The W Suite | Strategy without execution is hallucination: Anita Kotwani
A prominent face in the media industry, Anita Kotwani’s experience in the industry spans across two decades. She has managed the media portfolios for several brands spanning consumer durables, financial services, FMCG and MNCs.

FCB Ulka’s Sindoor Khela among world’s most creatively awarded campaigns: WARC
WARC has released the results of the WARC Creative 100, an independent global index of creative excellence in advertising. The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on an analysis of the results of the most important global and regional creative awards shows in the world in 2018.

Wavemaker India strengthens its Marketing Analytics Product Portfolio
Wavemaker has transformed its talent base to get strong practitioners in Machine learning and Artificial intelligence to create first of its kind product in the marketing industry to predict outcomes with over 90% accuracy in almost real-time.

Indra Nooyi joins Amazon’s Board of Directors
Indra Nooyi, who until October last year was CEO of PepsiCo, has joined Amazon’s Board of Directors. The e-commerce giant announced that Starbucks executive, Rosalind Brewer, has also joined the board.

Offbeat: Zameer Kochar – Harbouring restaurateuring dreams
With over 15 years of work experience in Brand Management, Kochar is a Certified ROI Marketer and has worked in FMCG, Media & Loyalty companies before his current role in JetPrivilege.

We saw Brand uplift of 200% during previous IPL: Sai Narayan
Sports marketing, which is valued at Rs 8000 crores in spends and accounts for 11-12% of the total Adex, forms a significant chunk of advertising monies for brands.

Personal care brands need to go beyond promoting beauty: Poulomi Roy
In the personal care category, a brand has to be a consistent and long-term player. This comes from not just branding and marketing, but also from how consumers are relating to the product.

Republic Bharat’s GTVT doubles with 94% growth after 3 weeks of launch
At 18.2 minutes per viewer R.Bharat continues to deliver higher time spent due to its exclusive news coverage.

Spice Honey’ lends itself to the ambience through its transformative power: AkzoNobel
Adgully spoke to Rajiv Rajgopal, Managing Director, AkzoNobel India, Oscar Wezenbeek Managing Director, Decorative Paints South East & South Asia (SESA) AkzoNobel and Abhishek Pandey, Digital Head, AkzoNobel.

Zomato appoints Lodestar UM as media AOR
Lodestar UM will manage the integrated media mandate for Zomato, including strategy, planning and buying. The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM.