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Week at a glance: Trend Alert; JWT & Wunderman merger; Unilever appointment

Digital OOH spend set to reach $14.6 bn in 2018: WARC

Digital’s share of total global OOH ad spend is expected to rise to 37.3 per cent – or $14.6 billion.

Epsilon-Forrester study analyses why marketing in India needs to be personal

The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI).

Relative newcomer Traworld aims to be Rs 150-cr brand in 2018: Tushar Jain

The entire advertisement strategy has been conceptualised and driven by Makani Creatives, who are positioning the brand for premium customers reflecting upon their needs as per their lifestyle and choices.

Mobile All Set to be the Leading Advertising Platform?

Media and Entertainment sector is seeing a convergence of technology, media and telecom (TMT). The reason, obviously, is to facilitate content and marketing on mobile that would captivate the consumer who is spending a large part of his/her time on it.

Trend Alert: Isobar’s Shamsuddin Jasani on Voice, Video & tech specs in 2019

In a detailed conversation with Adgully, Shamsuddin Jasani, Group MD, Isobar - South Asia, sums up the year 2018, not just for Isobar, but the entire digital spectrum in India.

Disney appoints Mahesh Samat APAC Head of Consumer Products commercialization

Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand.

MediaCom appoints Christine Fang as Global CFO

Christine, who is currently CFO of GroupM China, will relocate to MediaCom’s London HQ in March 2019.

JWT, Wunderman merged; form creative, data & tech agency - Wunderman Thompson

Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.

Ad land’s Young Guns: Smriti Shadra, The Social Street

She has won about 190 national and international awards across Print, Activation, Media and Out-of-Home. She also had the opportunity to be a jury at The Abbys and The Emvies.

Consumer Response key to Effectiveness of Mobile Ads

Consumer engagement, high creative impact and right brand association are the hygiene factors of a good communication, be it on print, TV or mobile.

Radhakrishnan Nair, Managing Editor, CNN News18 passes away

He breathed his last in a Delhi hospital where he was being treated for a kidney ailment.

Bobby Pawar bids adieu to Publicis; appointed Chairman & CCO of Havas Group India

Pawar’s appointment is in sync with an aggressive growth strategy that will further integrate the management structure of Havas Group’s India operations to create a simple, unified and client-centric organisation in line with the Group’s “Together” strategy.

Social Kinnect bags the digital mandate for ZEE Jaipur Literature Festival 2019

Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed Festival has hosted nearly 2,000 speakers in the past decade.

Muthoot Pappachan Group appoints Eugene Koshy as Chief Purpose Officer

This position will be critical in ensuring focus on business transformation to achieve accelerated growth while maintaining the Group’s vision to keep the common man at the centre of all its efforts.

Tata Sky in pact with ShortsTV to bring over 2,000 premium short film titles

A first of its kind service in Asia, Tata Sky ShortsTV will provide about 600 hours of unconventional and captivating short format stories on a single platform that can be accessed on-the-go.

Mobile Marketing Heads Towards Interactive & Immersive Experiences

Creative excellence and impactful brand communication without being obtrusive are mandatory for the success of mobile advertising.

Aegon Life Insurance is eyeing 30-40% YoY growth: Mandeep Singh Gulati

In conversation with Adgully, Mandeep Singh Gulati, DVP – Marketing, Aegon Life Insurance Company Limited, speaks about the company’s strategy on going completely digital, growth targets for 2019, communication strategy, marketing spends and more.

India’s Favourite Media Brands, Now on Snapchat!

Snap Inc., makers of Snapchat, the popular social camera app, today announced the launch of a newly localised Discover, tailor-made for the growing community of Indian Snapchatters, through partnerships with nearly a dozen media brands, all premiering within the app over the next several weeks.

MoMAGIC buys Spice Mobility 49% stake in AdGyde

AdGyde is a Mobile Apps Analytics Platform Solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMAGICTechnologies.

The W Suite | Transform leadership from hierarchical to relational: Priyanka Agarwal

AdGully’s ‘The W-Suite’ series features interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape.

Ads that subtitle the experience work best on mobile

As per a study in the US by AI company GumGum, a number of widely used mobile ad formats go unnoticed, what is more, users are not at all appreciative of intrusive ads that increase the page load time.

Isobar Named as a Leader among Commerce Specialist Service Providers

Forrester has named it a Leader in its recent report ““The Forrester Waveä: Commerce Specialist Service Providers, Q4 2018.”

Emmanuel Upputuru named Chief Creative Officer of Cheil WW India

In his role, Emmanuel will be responsible for strengthening the creative capability and reputation of the agency.

Comscore's Digital Audience Measurement to now include Snapchat Discover

Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed platforms.

BARC Wk 47: A week of gains for most Hindi GECs; Radhakrishn finds traction

Recently launched mythological show, ‘Radhakrishn’, gained traction in Rural+Urban markets, even as ‘Naagin 3’ lost out on its numero uno position yet again this week.

Unilever CEO Paul Polman to retire; Alan Jope appointed as successor

Polman will retire as CEO and as a Board member on 31 December 2018. He will support the transition process in the first half of 2019 and will leave the company in early July.

Mobile Innings in the age of digital media convergence

Most studies predict mobile/digital marketing growing at a rapid pace, overshadowing the growth in traditional media advertising.

Offbeat: Shekhar Mhaskar – Dancing to his heart’s content

A computer engineer having followed his heart, Shekhar Mhaskar, Executive Vice-President, Isobar, has been part of the digital advertising industry for more than 2 decades with a varied experience in heading Digital SBUs at renowned agencies like Ogilvy One, Cheil Worldwide, and Maxus.

Nima Namchu of Havas Worldwide India moves on

Nima Namchu who was Chief Creative Officer of Havas Worldwide India has resigned from the organisation. He joined Havas Worldwide India in 2015.

AI could provide revenue uplift of 10-20% to marketers: Kaushal Kurapati

Adgully caught up with Kaushal Kurapati on the sidelines of ad:tech Mumbai 2018, where he underlined how data driven creativity can fortify marketing strategies, as well as how AI is helping marketers gain consumer loyalty and the business edge that AI provides.

Facebook announces a slew of offerings for publishers & creators in India

At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetization tools.

 

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