Digital’s share of total global OOH ad spend is expected to rise to 37.3 per cent – or $14.6 billion.
The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI).
The entire advertisement strategy has been conceptualised and driven by Makani Creatives, who are positioning the brand for premium customers reflecting upon their needs as per their lifestyle and choices.
Media and Entertainment sector is seeing a convergence of technology, media and telecom (TMT). The reason, obviously, is to facilitate content and marketing on mobile that would captivate the consumer who is spending a large part of his/her time on it.
In a detailed conversation with Adgully, Shamsuddin Jasani, Group MD, Isobar - South Asia, sums up the year 2018, not just for Isobar, but the entire digital spectrum in India.
Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand.
Christine, who is currently CFO of GroupM China, will relocate to MediaCom’s London HQ in March 2019.
Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.
She has won about 190 national and international awards across Print, Activation, Media and Out-of-Home. She also had the opportunity to be a jury at The Abbys and The Emvies.
Consumer engagement, high creative impact and right brand association are the hygiene factors of a good communication, be it on print, TV or mobile.
He breathed his last in a Delhi hospital where he was being treated for a kidney ailment.
Pawar’s appointment is in sync with an aggressive growth strategy that will further integrate the management structure of Havas Group’s India operations to create a simple, unified and client-centric organisation in line with the Group’s “Together” strategy.
Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed Festival has hosted nearly 2,000 speakers in the past decade.
This position will be critical in ensuring focus on business transformation to achieve accelerated growth while maintaining the Group’s vision to keep the common man at the centre of all its efforts.
A first of its kind service in Asia, Tata Sky ShortsTV will provide about 600 hours of unconventional and captivating short format stories on a single platform that can be accessed on-the-go.
Creative excellence and impactful brand communication without being obtrusive are mandatory for the success of mobile advertising.
In conversation with Adgully, Mandeep Singh Gulati, DVP – Marketing, Aegon Life Insurance Company Limited, speaks about the company’s strategy on going completely digital, growth targets for 2019, communication strategy, marketing spends and more.
Snap Inc., makers of Snapchat, the popular social camera app, today announced the launch of a newly localised Discover, tailor-made for the growing community of Indian Snapchatters, through partnerships with nearly a dozen media brands, all premiering within the app over the next several weeks.
AdGyde is a Mobile Apps Analytics Platform Solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMAGICTechnologies.
AdGully’s ‘The W-Suite’ series features interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape.
As per a study in the US by AI company GumGum, a number of widely used mobile ad formats go unnoticed, what is more, users are not at all appreciative of intrusive ads that increase the page load time.
Forrester has named it a Leader in its recent report ““The Forrester Waveä: Commerce Specialist Service Providers, Q4 2018.”
In his role, Emmanuel will be responsible for strengthening the creative capability and reputation of the agency.
Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed platforms.
Recently launched mythological show, ‘Radhakrishn’, gained traction in Rural+Urban markets, even as ‘Naagin 3’ lost out on its numero uno position yet again this week.
Polman will retire as CEO and as a Board member on 31 December 2018. He will support the transition process in the first half of 2019 and will leave the company in early July.
Most studies predict mobile/digital marketing growing at a rapid pace, overshadowing the growth in traditional media advertising.
A computer engineer having followed his heart, Shekhar Mhaskar, Executive Vice-President, Isobar, has been part of the digital advertising industry for more than 2 decades with a varied experience in heading Digital SBUs at renowned agencies like Ogilvy One, Cheil Worldwide, and Maxus.
Nima Namchu who was Chief Creative Officer of Havas Worldwide India has resigned from the organisation. He joined Havas Worldwide India in 2015.
Adgully caught up with Kaushal Kurapati on the sidelines of ad:tech Mumbai 2018, where he underlined how data driven creativity can fortify marketing strategies, as well as how AI is helping marketers gain consumer loyalty and the business edge that AI provides.
At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetization tools.