Week at a glance: Trending Now buzz; OTT ecosystem in 2023; Zomato-Blinkit OOH banter

Crystal-gazing into OTT ecosystem in 2023 Part 1: From sports streaming to Metaverse

And what does 2023 hold for the steaming industry? In this two-part Crystal-gazing series, let’s hear from industry experts who give us a peek into the future with their predictions for 2023 and beyond.

Crystal-gazing into 2023 Part 2: Streaming challenges - Piracy to password-sharing

Part 1 of this crystal-gazing report took a look at sports streaming, single aggregators, Metaverse, etc. In Part 2, let us take a dive into the key defining trends in 2023 in the OTT sector, and the challenges, such as piracy and credential sharing.

I hope we don’t sell ourselves cheap anymore: Amit Wadhwa

Amit Wadhwa, CEO, Dentsu Creative India, sees technology as being the biggest ally of creative in the year 2023, with both coming together to create more magic. He also speaks about how people will be a big focus for Dentsu.

Deep Tech and Deep Relationships will define 2023: Nikhil Dey

Nikhil Dey, Executive Director, Adfactors PR, speaks about how the Public Relations industry is going to shape up in 2023. He also highlights the major expectations from the year ahead.

This year, the focus is on the newness of content and the writing: Neeraj Vyas

Highlighting the trends that are expected to dominate the M&E industry in 2023, Neeraj Vyas, Business Head - Sony SAB, PAL, and Sony MAX Movie Cluster, says, “The key trend we all see is how more and more content is becoming platform agnostic. This year, clearly the focus is on the newness of the content, the idea, the writing. All of this comes into play in the next couple of years.”

Apurva Sircar on driving higher awareness for Bandhan Bank

In an interaction with Adgully, Apurva Sircar, Head – Marketing, Bandhan Bank, speaks at length about bringing on board Sourav Ganguly as the brand ambassador, the ‘Jahaan Bandhan, Wahaan Trust’ campaign, expanding the Bank’s exposure beyond the non-Eastern states, and more.

After Netflix & Zomato, ITC Foods’ Bingo! joins the billboard banter

Billboard wars and witty banters in the outdoor advertising media is not a new phenomenon. The larger-than-life canvas offers brands an eye-catching medium to play out their messages.

IPL turns a decacorn in valuation terms - Santosh N

In conversation with Adgully, Santosh N, Managing Partner, D and P Advisory, speaks at length about the report and what makes IPL a decacorn, monetisation of the League, and much more.

Will the ‘Spend without end’ trend continue in 2023 as Lohri-Pongal nears?

Festive season in India is becoming a fast expanding space – from the traditional period of Raksha Bandhan and Onam (in the South) and the Dussehra-Durga Puja-Diwali period, more occasions have been added right from the beginning of the year. The first major festive period of the year is observed during Lohri-Pongal-Makar Sankranti-Magh Bihu in January.

2023 will see shifts in how consumers shop online D2C & retail space: Kaushik Mukherjee

Kaushik Mukherjee, Co-founder and COO, SUGAR Cosmetics, highlights the key trends that are expected to dominate the beauty and personal care industry in 2023. He also shares the beauty brand’s performance in the year gone by, as well as the major focus areas for SUGAR Cosmetics in 2023.

Empathy will be the clean sustainable fuel powering human interactions: Madhukar Kumar

Madhukar Kumar, Founder & Chief Strategist, Grey Cell PR, speaks about the key trends that will be dominating the PR industry in 2023. Some of the trends mentioned include Metaverse-led PR in the PR matrix, rise of artificial intelligence, importance of crisis management and more.

Level Supermind is building a Nike for the mind: Harshil Karia

“We’re building what Nike did to the body. We’re building a Nike for the mind,” says Harshil Karia, Co-Founder of Level Supermind & Founder, Schbang in an exclusive interview with Adgully. He continued, “We want to make it cool and relevant again, and that's why we built Level Supermind.”

Crisis management or multi-tasking is not a gender thing: Rumi Ambastha

In conversation with Adgully, Rumi Ambastha, Director - Brand Marketing, The Man Company, speaks about the huge shift in female representation in leadership roles, her most effective leadership lessons, providing equal opportunity for all genders, and more.

Micro influencers will be even more critical for consumer engagement: Ipshita Chowdhury

Ipshita Chowdhury, CMO, Valvoline Cummins, speaks about some key trends that are expected to dominate the automobile industry, especially the lubricants market, in 2023, the bright future of E-mobility in India, as well as Valvoline’s brand building efforts in the year ahead.

This will be a waking up year for the industry: NH Studioz’ Shreyans Hirawat

In this interview with Adgully, Shreyans Hirawat, Director, NH Studioz, talks about the company, what to expect this year, and much more.

Saumya Rathor on Pepsi’s HUEMN connection & being a culture curator

In conversation with Adgully, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, speaks about the beverage brand’s association with HUEMN, marketing strategies targeted at the youth, being a culture curator, Pepsi’s irreverent SWAG philosophy, and more.

Sports will be a big focus area for Friday Filmworks in 2023: Devendra Deshpande

Friday Filmworks has made a mark with its thrillers such as ‘Special 26’, ‘Baby’, ‘A Wednesday’, ‘Special OPS 1.5’, etc. “It’s been an exciting roller-coaster ride in the true sense. We have had five key releases, starting the year with,” says Devendra Deshpande, CEO, Friday Filmworks.

75% of Timex’s marketing investments is digitally focused: Deepak Chhabra

Deepak Chhabra, Managing Director, Timex Group India Ltd, is leading Timex Group’s business transformation and strategic growth strategy in India. In conversation with Adgully, Deepak Chhabra speaks about the growth of the company in 2022, how it is strategizing to balance the legacy brand factor with being contemporary for today’s consumers, focus on digital, and more.

DNEG’s Merzin Tavaria on the magic of VFX, its evolution, and talent crunch

In this interview with Adgully, Tavaria dwells at length on the fascinating ways VFX changes the audience experience, and other aspects, including the fact that there is a lack of talent. Excerpts:

PR will see a lot more focus on stakeholder engagement in 2023: Prasidha Menon

Prasidha Menon, Regional Communications Lead, Airbnb, India & Southeast Asia, speaks about how PR & communications professionals are increasingly having a seat at the leadership table, more focus on specialised micro-influencers, unlocking the next 4 million hosts at Airbnb, and more.

Words cannot describe the deep sense of loss: Ratan Tata on RK Krishnakumar’s demise

RK Krishnakumar, former Director, Tata Sons, and a close aid of Ratan Tata, Chairman Emeritus, Tata Sons, and Chairman, Tata Trusts, passed away on January 1, 2022 due to cardiac arrest.