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Week at a glance: Twitter’s new features; Reimagining client-agency dynamics

A late entrant, Twitter looks to change the ‘Story’ game with Fleets

On June 8, 2020, Twitter India finally introduced their new feature – ‘Fleets’ – to the Indian market, making it the first timely feature brought to India by the micro-blogging giant. The idea of launching ‘Fleets’ was backed by the fact that people on Twitter refrain from posting certain tweets as it can be read and replied to by anybody. A tweet, unless deleted, stays on the platform forever.

How Twitter Voice Notes can help fortify brand communication

Close on the heels of  announcing Twitter ‘Fleets’ last week, a feature which allows users to share tweets, videos, GIFS and pictures that disappear after 24 hours just like Instagram and Snapchat Stories, the micro-blogging giant has now added voice notes feature, which is currently rolled out in iOS, allowing users to record and tweet with audio.

COVID has been a wake-up call; growth isn’t our birth right: Industry experts

With lockdown restrictions being lifted, companies are gearing up for operational efficiency in the COVID-19 era, as we all will have to learn to live and thrive with the virus in our midst. Keeping this in mind, Adgully, as part of its Industry Dialogues series, and Lokmat, as part of its COVIDYA initiative, collaborated to present an industry-leading webinar on ‘Reimagining Client-Media Agency Dynamics in the COVID-19 Era’. Leading names from the industry discussed and analysed on how the client-media agency relationship will undergo change and evolve to meet the demands of the new normal.

How Hamdard has come to embody wellness with its over 100-years heritage

Hamdard Laboratories (Medicine Division) has a wide range of immunity boosting Unani medicines in its portfolio. The company is also doing very high-end research to find medicines which boost immunity and fight against COVID-19. To understand more on their product and marketing plans Adgully spoke to Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division).

Lockdown Lessons: No one can lock down my mind - R Sridhar

Working from home for two decades now, R Sridhar, Partner, IDEAS-RS, (Former director of Ogilvy India), could be called a pro at it. In this inspiring interaction, Sridhar shares how he has been having a very productive time during the lockdown period and the lessons that he has learnt.

Lockdown Lessons: There’s more emphasis on mental wellness & wellbeing

Vikas Chawla, Co-founder, Social Beat, speaks about the ways in which he and his organisation are geared to take on the challenges thrown up by the COVID-19 pandemic. He also highlights how working remotely has led to a change in leadership style with a lot more emphasis on mental wellness and wellbeing.

Brands need to prioritise in providing enhanced experiences: Anjali Malhotra

In conversation with Adgully, Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, shares how post COVID-19 has shaped BFSI, how the industry adopting digital means for sales, service, and redressal at scale, and the future of the industry in the new normal.

Lockdown Lessons: Authenticity holds the sway - Aman Dhall

Aman Dhall, Head - Corporate Communication,, believes that one does not need a lot of money to live an active and healthy lifestyle. The lockdown has only reaffirmed his belief.

Lockdown Lessons: We should not take anything for granted - Gautam B Thakker

Gautam B Thakker, CEO, Everymedia Technologies, is a serial entrepreneur and a self-confessed workaholic. As the chief employee of Everymedia Technologies, he looks into the overall management as well as strategic growth and development of the company. These are his Lockdown Lessons...

Lockdown Lessons: Nothing is permanent, change is inevitable - Sharad Alwe

If we understand and appreciate the role we play as individuals and as a team, and fulfil our individual responsibilities, we can move all the spokes of the wheel in seamless coordination, says Sharad Alwe, Co-Founder & MD, Update Geotarget.

Brand Sonu Sood – Will the darling of the masses woo the marketers as well?

On screen, he is a menacing villain, but in real life he has turned into a saviour for thousands of stranded migrants desperate to reach their native places during the COVID-19 pandemic and lockdown. Sonu Sood has been lauded for his philanthropic work, which has also brought him to brands’ attention.

After leveling up on tech, refurbished SonyLIV goes after paid subscribers

OTT platform SonyLIV relaunched in May with a brand-new user interface and brand identity. Sampling of indoor entertainment has seen a bump during the lockdown period. In conversation with Adgully, Ashish Golwalkar, Head – Content SET, Digital Business, Sony Pictures Networks India, speaks about the transition to new SonyLIV and growing their share of subscribers.

#TwitterChat: Brand affinity on social media needs a human touch?

Brands and agencies aggressively use techniques like moment marketing, meme marketing, and more, so that they can creatively engage with users. Through this episode of Adgully’s #TwitterChat, we aim to explore how agencies create brand affinity for their clients in the social media space. Joining us will be some of the top minds from leading digital agencies.

BARC Wk 23 GEC ratings: Major gains for Sony Pal in All Platforms

Dangal continued to lead the Hindi GEC space in Week 23 (Saturday, 6th June 2020 to Friday, 12th June 2020) on All Platforms, while Sony Pal saw huge gains this week, as per BARC data [HSM (U+R) : NCCS All : 2+ Individuals]. Mythological shows continued to dominate the most watched shows’ list across platforms.

52 apps with 'Chinese' ties flagged as threat to national security

According to media reports, Indian intelligence agencies have flagged 52 apps, created by Chinese developers or owned by Chinese companies, that have been deemed as a threat to national security. This include popular apps such as TikTok, Big Live, Shareit, UC Browser, Shein, Zoom and Clash of Kings. Many of these apps are developed and bundled on India’s largest smartphone seller, Xiaomi.

Webinar: G-Man & Vijay Bhat will keep you from feeling the burnout

To discuss the various facets of dealing with the current COVID-19 situation, Adgully is bringing together two industry veterans – Gowthaman Ragothaman, CEO, Aqilliz, and Vijay Bhat, Founder-Director, Cancer Awakens, for a special conversation on ‘How to prevent burnout in a brave new world – Stress, Resilience & Beyond’.

TV ad volumes up by 17% in Week 24: TAM AdEx

Ad volumes on television have been on an increase in the last few weeks. According to TAM AdEx report on television advertising in the period Week 19-Week 24 (3rd May –13th June, 2020), after a slight decline in Week 23, ad volumes grew by 17 per cent in Week 24. Comparing Week 24 to Week 19, there was a growth of 63 per cent in Television ad volumes. Average ad volumes grew by 32 per cent during Week 22-23 compared to Week 19-21.


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