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Week at a glance: What brands can learn from Mumbai Police; FIFA Fever

How Mumbai Police is teaching brands new rules of engagement
One very unlikely organisation that has been gaining huge traction on Twitter is Mumbai Police. One wouldn’t normally associate a crime fighting law & order body amassing a growing number of followers and admirers on a social media platform like Twitter. But Mumbai Police has been able to pull off a remarkable feat and in the process has also shown brands a way to effectively utilise social media. 

With multi-platform blitz, 6 language feeds, SPN all set for FIFA World Cup 2018
As football fans gear up for the kick-off of the FIFA World Cup 2018 on June 14 at Luzhniki stadium in Moscow, Sony Pictures Networks India (SPNI), the official broadcaster of the tournament in India, is ready with its game plan to bring all the sporting action to its viewers. In conversation with Adgully, Kedar Teny, Head of Marketing & OAP, Sports Cluster, SPN, speaks at length about Sony’s extensive plans around FIFA World Cup 2018 involving TV, digital and other initiatives. 

Programmatic is growing at more than 400% a year: Gulshan Verma
Part of Bennett, Coleman & Co Ltd (BCCL), Times Internet Limited (TIL) has steadily grown from being a digital media operation to a leading digital network of India. The network has grown through its various strategic industry alliances as well as investments in technology companies and launching various apps. In a detailed conversation with Adgully, Chief Revenue Officer Gulshan Verma speaks about Times Internet’s growth, the digital ecosystem in India, content & revenue strategy and much more. 

BARC Wk 23: ‘Naagin 3’ debuts at No. 1, propels Colors back to Top 5
BARC ratings for Week 23 of 2018 (June 2-8) [HSM (U+R): NCCS All : 2+ Individuals] saw Colors return to the Top 5 list of Hindi GECs in Rural+Urban on the back of two of its shows – ‘Naagin’ which has returned for its third season, and dance reality show, ‘Dance Deewane’. As expected, ‘Naagin 3’ has debuted as the No. 1 show. On the other hand, after registering an impressive performance for a few weeks, Rishtey saw the steepest fall this week – from No. 2 to No. 7. 

The W Suite | My work is my identity: Faye D’Souza
Faye D’Souza, Executive Editor, Mirror Now, has been a driving force behind the news channel since its launch. She rose to fame with the show ‘The Urban Debate’ on Mirror Now, where she tackles tough issues like corruption, communal violence, women’s rights, press freedom and more. Contrary to the aggression-filled high decibel prime time debate shows, D’Souza’s prime time show has been steering clear of loud posturing and focussing more on people-based issues such as GST’s impact on the common people, lack of civic amenities, women’s safety and so on. 

We need to stop looking at ourselves only as a radio station: Nisha Narayanan
Red FM recently rolled out an all new radio station called Magic. Creating and building on the sentiment of ‘Jee Le Zara’, the new station aims at helping Mumbaikars find magical moments in their daily hectic lives. In an interaction with Adgully, Nisha Narayanan, COO, Red FM, talks about the concept and the narrative of ‘Jee Le Zara’, reality radio, radio in the regional markets and more. 

Another journalist killed: This time it’s Rising Kashmir Editor Shujaat Bukhari
After the high-profile killing of Gauri Lankesh in Bengaluru last year, Shujaat Bukhari, Editor of Rising Kashmir fell prey to gunmen’s bullets in Srinagar yesterday (June 14, 2018). In a statement issued, the Jammu & Kashmir Police called Bukhari’s killing “a terror act”. 

Radio has given me the power to transform lives: My FM’s RJ Teena
My FM, which has been building up a strong base in Tier 2 and Tier 3 cities, recently bridged the gap with the radio industry in the US, when one of its radio jockeys, Teena, was invited by the US Consulate for a radio exchange programme. It was the first time ever that an RJ from Asia had been invited to this exchange programme. In conversation with Adgully, Bhopal-based RJ Teena recounts her experience visiting and interacting with the radio industry in the US. 

Review: Zindagi Ke Crossroads engages through introspection
Sony Entertainment Television debuted its uniquely format show, ‘Zindagi ke Crossroads’, on June 6, 2018. High on emotion, each episode presents people at crossroads and has a studio audience discussing and debating on the right course of action that the individual needs to take and also presents the actual decision taken by the individual and the consequences of that action. Host Ram Kapoor is restrained, sensitive and encourages his audience to think and introspect. 

Fevikwik, Swiggy shine at the inaugural Star Re.imagine Awards
Fevikwik and Swiggy bagged top honours at the Star Re.Imagine Awards announced on Monday, June 11, 2018 in Mumbai, for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign), respectively, in campaigns that reached out to the biggest audience across TV & Digital during the recently concluded Vivo IPL 2018 on Star India. Additionally, 11 campaigns across nine brands received special mentions. 

Behind The Scenes Of India’s Most Loved Email Newsletters
Gowri N Kishore, Creative Lead, Urban Ladder, highlights the key points that organisations need to keep in mind to create emails that people actually look forward to as well as ways to formulate that perfect email marketing strategy.

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