Week at a glance: Women Disruptors 2022; Landing page imbroglio; IPL 2022 sponsors

The never-ending saga of landing page imbroglio

The landing page issue was more prevalent in the GEC and sports space. In September 2020, BARC said that it was coming up with algorithms into its data validation method to mitigate the impact of the landing page on viewership data. The agency conceded that the use of a landing page “by a channel exaggerates viewership estimates by ‘forcing viewership’”.

Women Disruptors 2022 Award winners announced

Culminating the day-long series of Keynote addresses, panel discussions and fireside chats, was the Women Disruptors Awards 2022. Held on the virtual platform today (March 3, 2022), this is the 3rd edition of the Awards. The Women Disruptors Awards felicitate outstanding women leaders across various disciplines for their exemplary work.

Meet India’s outstanding women leaders at Women Disruptors 2022

To put the spotlight on women leaders who have shown outstanding resilience, brilliant management strategies and remarkable courage in the face of crisis, Adgully is back with the 3rd edition of WOMEN DISRUPTORS 2022.

The inspirational David Vs Golaith story of SUGAR Cosmetics

Adgully hosted the 3rd edition of Women Disruptors Summit on March 3, 2022, which was attended by the most influential women leaders in business. The very inspirational opening keynote address was delivered by ‘Shark Tank’ fame Vineeta Singh, Founder & CEO, SUGAR Cosmetics, who spoke about why D2C brands are exploding and why it is going to be a massive opportunity for the next two decades.

Digital safety: How to arm women to fight cyber stalking?

The third edition of WOMEN DISRUPTORS, held yesterday (March 3, 2022), turned the spotlight on women’s safety and the importance of spread awareness of this menace in a fireside chat between Pragya Mehrishi, Director of Public Affairs, India, Truecaller, and Sairee Chahal, Founder-CEO, SHEROES. Women Disruptors is Adgully’s endeavour to celebrate women leaders who have shown outstanding resilience, brilliant management strategies, and remarkable courage amid all kinds of challenges.

Why women are still not considered competent enough to take on leadership roles?

Women in India face a lot of challenges on the road to pursuing an ambitious career, especially as their role and responsibilities get even bigger when it comes to child care. Delivering her keynote address at the 3rd edition of Women Disruptors Summit 2022, Shalini Chakravorty, Chief Ethics and Compliance Officer, PhonePe, spoke on ‘Need for Women Leaders in Companies and How Companies Can Become an Employer of Choice for Women’.

“When faced with challenges, women turn into superwomen and use their strength”

In an exclusive conversation with Adgully, Shilpa Khanna Thakkar speaks about work-life balance, delaying with pandemic, qualities that a woman possesses, Lessons she learned as a woman leader, gender-sensitivity and more.

Disney+ Hotstar signs on 13 brands for 15th edition of Tata IPL

Tata IPL is scheduled to commence on 26th March 2022 and the tournament will be broadcast live on Disney+ Hotstar and the Star Sports Network.

BARC issues policy for genre and language classification of TV channels

BARC India has come up with its revised policy on the genre and language of all TV channels monitored by BARC India. The document outlines the policy and the complete process of the classification exercise performed at BARC India.

The Indian gaming industry is expected to triple to over $5 bn by 2025: Manish Agarwal

In conversation with Adgully, Manish Agarwal, CEO, Nazara Technologies, speaks about the tremendous growth seen by the Indian gaming industry in the last few years as well as the factors fuelling this growth, the rise of GameFi and Blockchain technology, and more.

Why brands need to up their investment in non-cricket sports

When it comes to sponsorship and brand investment, Cricket has always claimed the lion’s share. Be it the Indian Premier League or India’s series with different countries, brands have always come onboard with ad monies.

“2022 will see further growth in influencer marketing”

In conversation with Adgully, Villoo Daji, SVP, Group Marketing Head, Baccarose Perfumes & Beauty Products, sheds more light on the Parcos Beauty Influencer Awards 2022, the evolution of influencer marketing in India, increasingly engaging with influencers and creating the right connect between the brands and consumers and more.

The essence of a woman leader in the new normal

Women have been increasingly breaking through all barriers to take charge of leadership roles – be it organisations or start-ups or even countries. The global pandemic saw women leaders come to the forefront, with research stating that countries headed by women leaders handled the Covid crisis in a much more efficient way.

Women have always had to go that extra yard to earn their rights: Preranaa Khatri

In conversation with Adgully, Preranaa Khatri, Vice President - Brand Solutions (Content), Only Much Louder (OML), speaks about maintaining work-life balance in the new normal, why women leaders are better at handling crises, gender sensitivity and inclusion in today’s times, and more.

Women are naturally wired for the best handling of crisis management: Swati Ganguly

In an exclusive conversation with Adgully, Swati Ganguly speaks about her journey from being a teacher to starting her own venture, the resilience and patience of women that make them the best crisis managers, gender sensitivity and inclusion in the new normal, and more.

Women are better at fighting multiple fires on multiple battlefronts: Soha Ali Khan

In a freewheeling conversation with Adgully, Soha Ali Khan speaks about gender sensitivity in the new normal, strengths of women, why women excel at crisis handling, the evolution in content consumption and more.

Adani Group to buy a minority stake in Raghav Bahl's firm

Raghav Bahl's Quintillion Business Media Pvt Ltd is going to be acquired by Adani Group for a minority stake. Quint Digital's planned deal with the Adani Group is just for QBM, a digital business news platform, and not for any of Quint Digital's other digital media or media tech businesses, such as The Quint, Quintype Technologies, thenewsminute, or Youthkiawaaz.

“D2C market in India is poised to become a $100 bn addressable market by 2025”

In conversation with Adgully, Chaitanya Ramalingegowda, Director & Co-Founder, Wakefit.co, speaks about the growth in the D2C market sector in 2022, the factor contributing to this growth, how the pandemic spurred growth in the home solutions market, and more.

Advertisers are increasingly customising localised ads for regional markets: Vipul Kedia

In conversation with Adgully, Vipul Kedia, Chief Data & Platforms Officer and Head of MAAS India (Affle), speaks about the growth observed in vernacular advertising and ad spend, how rural shoppers are impacting ad strategies of brands, and much more.

India’s Quick Commerce market to witness 15X growth in just 3 years: RedSeer

Quick commerce is becoming the next major segment as players realize the massive potential it has. Emerging as one of the fastest growing e-commerce models, quick commerce is fundamentally changing consumer purchase behavior and the grocery retail market on the whole by providing faster delivery options (in as little as ten minutes) as well as a more convenience-driven shopping experience.

PEN Studio’s Jayantilal Gada on his eventful journey as producer

In this interview with Adgully, Jayantilal Gada dwells on his initial days, the need for keeping a certain time period before releasing a movie on digital platform, etc.

Turner Sports and US Soccer Federation reach multimedia rights agreement

HBO Max will live stream more than 20 United States National Soccer Team matches each year. TNT or TBS will televise approximately half of those matches – all simulcast on HBO Max – with the remaining matches being exclusive to the rapidly growing streaming platform.

FMCG sector advertising in Digital registers 81% growth in 2021: TAM AdEx

The FMCG sector saw a 22% ad volume growth on Television in Y 2021 over Y 2020, as per TAM AdEx report. On the other hand, compared to Q1 of Y 2021, Q3 and Q4 witnessed 23% and 2% ad space degrowth in Print. FMCG ad volumes on Radio saw 42% growth during Y 2021 over Y 2020. But it was Digital where the FMCG ad insertions saw the highest rise of 81% during Y 2021 over Y 2020.

Google Play Pass launches in India

Play Pass is a subscription service that is currently available in 90 countries, which provides access to many apps and games without ads, in-app purchases, and upfront payments.

JetSynthesys unveils new brand identity

New age digital entertainment and technology company, JetSynthesys, has unveiled a new logo to highlight its presence across multiple digital worlds, aptly titled the #Jetverse.