Week at a glance: World leaders @Goafest; Hotstar’s performance
He has been camping in India since the beginning of April and was also at Goafest 2019 to emphasise on why doing good work is good for business.
“Today, we need creative minds who can march into the unknown,” stressed Ross Jauncey, Head of Create with Google, while delivering his keynote address on Day 3 at Goafest 2019.
Madonna Badger, Chief Creative Officer and Founder Badger and Winters, channeled her inner Wonder Woman as she gave out the powerful message of #WomenNotObjects.
With 40 metals in its kitty, Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN), has been named the ‘Digital, PR and Direct Specialist of the Year’ at the Goafest Abbys 2019 edition. In conversation with Adgully, Sidharth Rao, CEO & Co-founder, Dentsu Webchutney, explains how the agency managed to dominate Goafest Abbys.
Goafest 2019 concluded amid loud cheers and robust celebrations as the industry celebrated the Abby winners. Adgully had spoken to of the ecstatic winners in Media and Publishers Abbys, following are some of the major winners in Creative Abbys sharing the joy and what the wins mean to them.
Speaking at Disney’s investors’ meet, Shankar said that Hotstar today had crossed 300 million monthly active users (MAUs), making it one of the biggest video platforms in the world.
As reported earlier in the media that a scheme of arrangement between HT Media & Next Mediaworks ( the parent company of Next Radio Ltd – 94.3 Radio One) was underway and pending approval from the Ministry of Information & Broadcasting & SEBI.
Video hosting and sharing platform, TikTok has been banned from the Google Playstore and Apple Store after an order by the Madras High Court on April 3rd 2019. Several political pressure groups and conservative parties had brought to the attention of the court that TikTok was encouraging pornographic content, violence and made minors vulnerable to sexual predators.
DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (Customer Relationship Management), loyalty and data.
The 2019 General Elections are being fought as much – if not more – on digital media as it is being fought on-ground and traditional media platforms. The weeks leading to the polls have seen digital, specifically social media, dominating as a battleground of issues, hitting out the political opponents and even hashtags.
Amazon’s presence in China was growing at a snail’s pace and was able to capture only 0.8% of the growing e-commerce business in China.
Zee English Cluster has taken a rather differentiated route with its insightful ad campaign – #WhereIsMyChannel. While the consumers are involved in their content choices, they often tend to postpone communicating with their cable operators. The campaign prompts for this necessary action.
Homegrown OTT platform ALTBalaji has completed two years. With over 36 originals currently, ALTBalaji aims to further bolster this content library with a committed pipeline of around 100 shows by 2020.
FY19 ex-film revenue rose 8 per cent YoY on continued regional growth and a reviving ad-environment. Implementation of TRAI’s new tariff order impacted Q4, dragging full-year growth; but is likely to be a medium-term positive.
Dominiche Productions was founded one and a half years ago by Adarsh Gupta and Utpal Vaishnav.
During the month of February 2019, ASCI investigated complaints against 243 advertisements, of which the advertisers ensured corrective action for 63 advertisements once they received the complaints from ASCI.
Publicis Communication and Publicis Media had commissioned an assessment by KPMG to assess their organisations in terms of pay and executive diversity and inclusivity in the boardroom. KPMG has completed their assessment certified the organisation as gender equal.
Dangal TV continues to top the Hindi GECs in Week 15 with a gross viewership of 1,081,541, compared to 1,160,268 in Week 13.
MufaddalMahabaleshwarwala is a Strategist – Creative at iProspect India. He is as passionate about writing – not just work but even interesting conservations he has with anyone in his day to day life – as he is about football and music, which is what takes up a chunk of his time when not working.
The Souled Store is a one-stop shop for all official pop culture merchandise and has already become the talk of the town.
In his 15 years with Philips, Gulbahar has successfully led large teams across functions and businesses. In his most recent role as Marketing Director, Personal Health India.
The nominations for the prestigious 23rd Annual Webby Awards were announced recently and it’s promising to be an interesting event this year. Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is a much-coveted title.