Week at a glance: ZEE Board drama; FTB India rejig; Republic vindicated; Festive ad spends
T20 + IPL 2nd leg are expected to add Rs 3,500 cr to festive ad revenues, say experts
After seeing a drop in ad volumes and revenues during the lockdown and pandemic period in 2020, TV advertising is witnessing a strong growth in the unlock period. The second wave of COVID-19 earlier this year failed to dampen brands and advertisers’ investments in television. Virtually all major categories – FMCG, Consumer Durables, Auto, OTC products, Personal care & Hygiene and more – have increased their spends on TV.
Malls all geared up for festive shoppers, but will footfalls match expectations?
As in the case of almost the entire industry, malls, shopping complexes and the retail sector was severely impacted by the pandemic and the lockdowns imposed nationwide. According to media reports, malls have seen their revenues drop by as much as 50% in FY2021.
With Ford’s exit from India, WPP realigns GTB India ops; global role for Babita Baruah
Reverberations of US carmaker Ford’s exit from India are being felt at its ad agency GTB in the country. As is known, GTB became the first agency of record for Ford In 1943. Following Ford’s decision to shut down its local manufacturing operations in India and only sell high-end models such as Mustang and Mach-E via the import route, WPP is now realigning the operations of GTB India.
Isobar, WATConsult, Perfect Relations aligned with global ops; Heeru Dingra made CEO
Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the award-winning creative agencies Isobar India and WATConsult, and the PR agency, Perfect Relations. The group structure will see the three agencies align with Isobar’s global proposition: crafting distinctive brands and innovative experiences for a connected future.
Two investors of ZEEL seek Punit Goenka’s ouster; Chokhani & Kurien resign
Invesco Developing Markets Fund and OFI Global China Fund, which together hold 17.88% of the paid-up share capital of Zee Entertainment Enterprises Ltd (ZEEL) that carries the right of voting, have sought the removal of ZEEL CEO Punit Goenka as Director, along with two other Directors of the company – Manish Chokhani and Ashok Kurien.
Punit Goenka outlines ZEE 4.0 growth strategy as 2 key investors seek his ouster
Amid calls for his ouster by two key investors – Invesco Developing Markets Fund and OFI Global China Fund, which together hold 17.88% of the paid-up share capital of Zee Entertainment Enterprises Ltd (ZEEL) – Punit Goenka, Managing Director & CEO, ZEEL, addressed the 39th Annual General Meeting of the company held yesterday (September 14, 2021).
ZEE Board rallies behind Manish Chokhani and Ashok Kurien
The Board of Directors of Zee Entertainment Enterprises Limited (ZEEL) have decried the charges levelled by some proxy advisory companies against Manish Chokhani and Ashok Kurien, both former non-executive directors.
Amid calls for Board rejig, Rakesh Jhunjhunwala picks up stake in ZEEL
Rare Enterprises, the private equity investment and asset management firm of well known investor Rakesh Jhunjhunwala, has bought 50 lakh shares of Zee Entertainment Enterprises Ltd for an estimated sum of Rs 110.22 crore. The shares were bought in a bulk deal on National Stock Exchange.
TRP case: Ex-police officer Sachin Vaze’s confession vindicates Republic
Former Mumbai Police officer, Sachin Vaze, who was handling the TRP case, has made a statement before the Enforcement Directorate and has said that he was acting on the instructions of former Maharashtra Home Minister Anil Deshmukh. Vaze has also confessed that he had been given clear political instructions to carry out the arrest of Arnab Goswami, Editor-in-Chief of the Republic Media Network.
NBF writes to Nakul Chopra, chalks out 4-point charter of demands
It’s 11 months now since BARC India suspended publishing ratings for news channels following the TRP manipulation scam. The News Broadcasters Federation (NBF), comprising over 70 national and regional news channels, has written to recently-elected BARC CEO, Nakul Chopra, seeking resumption of release of Audience Measurement Data for the news genre.
Ashish Bhasin resigns from BARC’s Board of Directors & Audit Committee
Ashish Bhasin, CEO, APAC and Chairman India, dentsu International, has resigned from the Board of Directors and Audit Committee of Broadcast Audience Research Council (BARC India), Sources confirmed to Adgully.
Understanding the changing dynamics of movie business in an OTT era
Even as COVID-19 cases across the country keep yo-yoing, India is returning to normalcy and even looking at a bumper festive season ahead. Crowds are returning to malls and market places, eateries, tourist places; even schools have started re-opening in a phased manner for senior classes. Vaccination drive continues at an aggressive pace, which has brought back some confidence to the market.
My business mantra is – Fail fast, fix fast: Manish Chowdhary, WOW Skin Science
Before starting WOW Skin Science and entering the beauty and wellness market, Manish Chowdhary, Co-Founder, WOW Skin Science, was running his start-up in the information technology segment. Chowdhary loves the sense of freedom and achievement and also the challenge that being an entrepreneur brings you. It was in 2013, that the brand was born from the vision to develop and deliver affordable luxury products in the beauty and wellness space – products inspired from nature and infused with nature.
Creating & curating engaging digital content key to drive recall for our brands: Amar Sinha
Radico Khaitan is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor. With over 75 years of experience in spirits making, Radico Khaitan has evolved from just being a distiller of spirits for others to a leading IMFL company with a highly reputed brand portfolio. Driven by the vision of the promoters, Radico Khaitan started its own brands in 1998 with the launch of 8 PM whisky.
Majority of Truecaller’s revenues from in-app ads & biz are from India: Hitesh Raj Bhagat
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in the pandemic period. However, at the same time the industry has been facing stiff challenges, moreover client expectations has also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.
Havas Media Mumbai grows 150%, adds Rs 500+ cr new biz in 2020-2021
Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150% in 2020-2021, on the back of 15+ new account wins.
We’ll maximise our reach on OTT & digital platforms: Mark Moran, CMO, Simplilearn
Founded in 2010 by Indian engineer Krishna Kumar, Simplilearn has been providing online training across technologies and applications in data science, AI and machine learning, cloud computing and other digital disciplines. Headquartered in San Francisco California, the company has offices in Raleigh, North Carolina and Bangalore.
“Brands need to build mobile marketing maturity to keep pace with connected consumers”
Ever since the pandemic started, people have been spending more time on their computers, phones, and tablets, which has resulted in change in user behaviour which in turn has been the reason for successful search advertising. In response to the significant shift in browsing and searching habits of individuals, businesses have begun to invest more heavily in search advertising.
Owned & earned media will be critical pegs to push the narrative: Ameya Velankar
Uber’s mission is to create opportunity through movements. They started in 2010 to solve a simple problem – How do you get access to a ride at the touch of a button? More than 10 billion trips later, they are building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
TVS Srichakra denies 3-year IPL sponsorship deal with CSK
TVS Srichakra has refuted reports carried in a section of the media, wherein it was stated that the group has entered into a deal with IPL franchise team Chennai Super Kings (CSK) for three seasons of the Indian Premier League, starting with the 2022 edition of IPL. The sponsorship deal was stated to be valued at Rs 23 crore.
NTO 2.0 case: SC postpones IBDF vs TRAI issue to September 27
The Supreme Court has postponed the Indian Broadcasting Digital Foundation (IBDF) vs Telecom Regulatory Authority of India (TRAI) issue to September 27.
#GullyChat: How OTT is democratising entertainment
It wouldn’t be wrong to say that OTT has been our sanity saver during the long months of lockdown and being confined to one’s homes due to the COVID-19 pandemic. We have consumed a really wide range of content on OTT platforms, watched matches, played games in the long months of isolation.