Week at glance: AI & mobile Advtg; Goafest 2019; SonyLIV-Lionsgate deal

How Artificial Intelligence can be a game changer for mobile marketing – Part 1 & Part 2
In this two-part in-depth report, Adgully speaks to some industry experts on how AI has been disrupting the mobile marketing space. Part 1 of the report focuses on the disruptive aspects of AI, the cost implications of adopting AI, and the pitfalls to avoid. Part 2 of the report explores how brands can leverage AI, especially in the mobile space, the ways in which brands are adopting AI, the skill sets required and more. 

Kerala media houses pool together Rs 25 cr worth of promo space for Shopping Utsav
In a bid to give a boost to consumer buying and bring cheer to the state during the festive season, Kerala’s media fraternity have come together to conduct the Grand Kerala Shopping Utsav 2018 (GKSU 2018), a first-of-its-kind initiative undertaken by media houses across Kerala. The Utsav will be a celebration of brands and provide special deals to consumers at large. 

14th edition of Goafest to be held in April 2019; Nakul Chopra to lead event
Nakul Chopra, Chairman, Broadcast Audience Research Council (BARC) India, has been elected as the Chairman of Goafest 2019 Organising Committee. Shashi Sinha, CEO, IPG Media Brands, and Secretary, The Advertising Club, has been elected as Chairman of the Awards Governing Council for the celebrated Abbys 2019. 

SonyLIV, Lionsgate ink content deal; to roll out 500 hours of Original series
Premier OTT platform SonyLIV has locked in a multi-year strategic content deal with American entertainment giant, Lionsgate, to bring the best mix of international content to Indian digital audiences. 

India’s OTT content market expected to grow to Rs 1,420 cr by 2020
India’s OTT content market was estimated at Rs 710 crore ($109 million) in 2017 and is expected to grow at a CAGR of 26 per cent to Rs 1,420 crore ($218 million) by 2020. 

Grey Group to acquire majority stake in digital agency Autumn
The acquisition will bring additional benefits to clients of Autumn, including access to Grey Group’s extensive international network as well as to offerings such as RC&M, one of India’s largest rural communications & experiential marketing service providers. 

India has pole-vaulted into global leadership in mobile broadband: Mukesh Ambani
Speech by Mukesh Ambani, Chairman & Managing Director, Reliance Industries Limited at MobiCom 2018, the 24th Annual International Conference on Mobile Computing and Networking. 

SC upholds Madras High Court decision on TRAI tariff order
The Supreme Court today announced its verdict on the Star India and Vijay TV appeal challenging the Madras High Court order that had upheld the TRAI tariff order and interconnection regulation. The apex court dismissed the appeal from the broadcasters and upheld the High Court's decision. 

UC Web Browser has over 50 mn daily active users in India today: Morden Chen
Morden Chen, General Manager, Alibaba’s UC Ads, is leading the mobile advertising platform’s charge, which reaches more than 600 million mobile users per day. In conversation with Adgully, Morden Chen speaks about UC Web Browser’s presence in India, need for more content creators, evolution of the mobile Internet space and more. 

ZEE launches Zeemitra, an online platform for small retail advertisers
ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform. 

IoT building block of digitally connected society: EY
Internet of Things (IoT) is expected to fundamental impact the way we live and work, reducing waste, improving health and delivering major social and environmental benefits in sectors such as agriculture, automotive and transportation, healthcare, power and utilities. 

Starcom wins Nykaa’s media mandate
The business was won as part of a hotly contested pitch, in which leading agency groups had participated. 

GroupM Shares Insights on the Future of TV and Digital Video
GroupM's ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand, provides in-depth commentary on key trends concerning advertisers: declining linear TV viewing, new addressable television capabilities, competitive digital video platforms, measurement, cord cutting and more. 

The W Suite | 90% of sexual harassment cases are never reported: Chanda Singh
Geometry Encompass Managing Partner Chanda Singh’s strengths are driven by creating large format brand experiences that constantly push the envelope of experiential marketing. She is a perfectionist and for her, no detail is too small, and managing complex experiential projects are her forte. 

Offbeat: Chandni Shah – from child model to role model
Chandni Shah, Co-Founder & COO, Social Kinnect, started off in the advertising industry at a very early age, as early as 3 years old, when she was a child model for some well-known brands. But what really drove her towards her success today is a striking spirit and passionate belief in her first ever successful entrepreneurial venture. 

Ad land’s Young Guns: Khushaal Talreja, LitmusWorld
Khushaal Talreja, Head of Marketing at LitmusWorld, has been driving the brand and marketing agenda at the award winning technology start-up, which has today grown a big mile. 

Hindi GECs line up supernatural, historical, women-centric shows in November
With the festival season on full swing, TV channels have ramped up their offerings. November will see an exciting line-up of shows across genres. 

BARC Wk 43: Kumkum Bhagya trumps Naagin 3 to be the most watched show in R+U
BARC ratings for Week 43 (October 20 - October 26) [HSM (U+R): NCCS All: 2+ Individuals] saw Zee Anmol further consolidate its numero uno position. Its show ‘Kumkum Bhagya’ moved past Colors’ ‘Naagin 3’ to become the most watched show on Hindi GECs in Rural+Urban.