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#WeekAtAGlance: Decade in review Twitter Chat; Recap 2019; Account Wins

Media and advertising veterans to review the decade today at 3 pm

Adgully is organising its final Twitter Chat for the year and for the decade. 2010-2019 has been an important decade in media and advertising with the coming of age of new media called ‘digital’.

Recap 2019: Zero Second ads are catching momentum says Robert Godinho

Robert Godinho, CEO, Media Monks, analyses the top content consumption trends on 2019, the way ahead for production houses and more.

Can condoms prevent the birth of bad guys? DUO thinks so

When it comes to condom ads, we have seen it all – sensuous to salacious to naughty to quirky and funny to the stern libido-killing Nirodh ads. International condom company DUO recently took condom ads to a new level in a bizarre way, using the most hated guys of the world – Osama Bin Laden and Pablo Escobar.

Publicis Media bags Hero MotoCorp Media mandate

Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both Traditional and Digital media duties.


How brands celebrated Christmas 2019

As most brands exhaust their advertising spends by the end of Diwali, the diversity of India cannot be left out. With the year coming to an end, Christmas is the time for gifts, sweets and cold weather. As the country gets into the party mood, here’s how some brands celebrated Christmas 2019.

Media and advertising veterans to review the decade today at 3 pm

Not only has digital become an integral part of media budgets but it is also shaping the dynamics of other traditional media strategies.

18-25% viewership of GECs comes from movies viewership: Ashish Sehgal

Zee Entertainment Enterprises Ltd (ZEEL) recently unveiled four new channels: Punjabi GEC  Zee Punjabi and three movie channels – Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada) – to add to the extraordinary kaleidoscope of cultures. 

Recap 2019: The next big thing in digital is hyper-customised advertising

Pratik Gupta, Co-founder, FoxyMoron, looks back at the key trends in digital in 2019, the digital campaigns that stood out for him and more.

Top Influencer Marketing Trends of 2019

Influencers are taking the marketing world by storm. Businesses today are trying to stay a step ahead when it comes to branding and marketing strategies. One of the ways brands are doing that is by turning to influencer marketing, and they have seen great results in 2019, writes Prashant Sharma, Chief Marketing Officer, NOFILTR Group.

Performics India wins the digital mandate for GoAir

Performics India has won the integrated digital media mandate for GoAir. The mandate includes Performance Media, SEO and Analytics. The business was won in a tightly-contested multi-agency pitch, which saw leading agencies participate, with iProspect India being the incumbent. 

Recap 2019: This year has been tumultuous on a number of fronts

Neena Dasgupta, CEO & Director, Zirca Digital Solutions, looks back at some memorable campaigns of 2019 as well as looks forward into the next big thing in digital in 2020.

Punitha Arumugam moves on from Hotstar

Hotstar’s Head of Revenue, Punitha Arumugam has put in her papers sources close to the development have confirmed to Adgully. At the filing of this report, we did not elicit any response from Punitha Arumugam confirming this development.

Micro-segmenting: Bridging the communication gap between users & marketers

Micro-segmentation is already evolving. What marketers consider highly indexed users now, will seem elementary as the number of data variables increase, writes Almitra Karnik, Head of Marketing, CleverTap.

What India ate in 2019: Swiggy StatEatistics

As we approach a brand-new year, we can’t help but reminisce what our foodies have been up to in 2019. Swiggy’s 4th yearly StatEATistics report on India’s food ordering habits highlighted some interesting foodie trends.

#SwitchOff your smartphone says vivo

In light of the changing human behavior due to excessive use of smartphones, vivo, the global innovative smartphone brand today announced a campaign- #SwitchOff with their brand ambassador, Aamir Khan. The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices and spend quality time with family and friends.

Indepth: Data misuse and limitations of the Personal Data Protection Bill 2019

The Personal Data Protection Bill drafted by the panel led by Justice BN Srikrishna, called the Srikrishna Commission, more than a year and a half ago will be tabled in Parliament on December 18, 2019.

9 out of 10 of our shows are successful: Sameer Saxena, TVF

The Viral Fever (TVF) recently announced their first show for Amazon Prime Video, called ‘Hostel Daze’. The show will be exclusively available as a Prime Video Original, making it the content creator’s first exclusive show that will be behind the paywall. 

3 South MSOs block ZEE channels; broadcaster says its channels are operational

After blacking out of its channel packs in South Market (Tamil Nadu) by certain operators, viz. Arasu, SCV and VK Digital, Zee Entertainment Enterprises Ltd (ZEEL) in a statement issued clarifying that all of its TV channels in Tamil Nadu are fully operational across leading cable and DTH operators, including Tamil Nadu Arasu Cable TV Corporation, SCV and VK Digital. The channels are also available across all leading DTH operators, viz. Airtel Digital TV, Tata Sky, Dish TV, d2h, and Sun Direct.

Recap 2019: Top 25 sectors contributed over 90% of the total OOH spends

Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group, sums up the year in the Out Of Home (OOH) industry in India, the big spenders in the OOH as well as crystal gazes at some forthcoming trends in this space in 2020. 

Dentsu India Slingshot wins Creative Mandate for Melorra

Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the creative duties for Melorra. As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand.

 

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