#WeekAtAGlance: K Madhavan elevation; Bhai to endorse Pepsi

K Madhavan to head Disney-Star India’s TV business; Uday Shankar will oversee Hotstar

In an internal memo shared with the employees of Disney-Star India, Uday Shankar confirms the elevation of K Madhavan, previously head of regional entertainment business at Star TV Network, as the head of all TV business across verticals. Madhavan will assume his new role once Sanjay Gupta is relieved of his responsibilities on 27th December and will report to Uday Shankar.

A brand for the Youth or for just about anyone? Pepsi seems confused!

In a sudden turn of events earlier this week, Salman Khan was announced as the new brand endorser for Pepsi. The two-year deal is estimated to be around 15 crores and comes at a time when the release of Dabangg 3 is right around the corner.

Anupriya Acharya takes charge as CEO, Publicis Groupe, South Asia

In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integration across the Groupe’s operations to deliver end to end marketing transformation to existing clients while winning the trust of new ones, as well as cultivating and attracting the best talent across Agencies and Practices. She will be supported by the India leadership team, comprising all the agencies’ CEOs, including creative, media, digital, influence, data and technology.

We have created a false binary that digital will take over TV: Uday Shankar

On Tuesday, Hotstar released their India Watch Report 2019 that identified the new behaviours of consumers on digital platforms defying commonly held beliefs about consumption trends on OTT platforms. Uday Shankar, President, The Walt Disney Company APAC and Chairman, Disney-Star India was interviewed by Faye D’Souza erstwhile Executive Editor of Mirror Now.

OTT is not an easy market to get to scale: Karan Bedi

MX Player has launched over 16 MX Original Series since they first announced their pivot as a video utility service to the OTT business on February 2019. Many of those shows have become widely successful such as ‘Thinkistaan’, ‘Thinkistaan 2’, and ‘Love Ok Please’.

Reckitt Benckiser India awards its media business to dentsu X

Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than 60 countries, RB is dedicated to helping people live healthier lives. Underpinned by values such as innovation and partnership, at its core, RB has also been the flagbearer of the sustainability movement across many countries. From driving sustainable innovation to working on recycling plastic, water and other types of wastes, RB’s initiatives are world-renowned.

‘The Delhi’, ‘Bhimashankari’ – Errors in Uber ad. Whose line is it anyway?

It must be as jarring for Grammar Nazis as nails on a blackboard. Ride-hailing major Uber India’s full front page print ads on December 6, 2019 in at least two editions of The Times of India had glaring errors. The print ads had appeared in multiple editions of The Times of India, but it was the ad in the Delhi and Mumbai editions that came under the scanner.

#TwitterChat: Tackling the ‘pitchingenza’ epidemic in the ad world

Adgully’s latest Twitter Chat endeavour turned the focus on ‘Pitch Pains’ of the advertising industry. The Twitter Chat followed a two-part-in-depth report by Adgully analysing the pitch process in Indian advertising. Held on Friday, December 6, 2019, the special Twitter panel comprised of industry experts – Naresh Gupta, CSO and Managing Partner, Bang In The Middle; Ashok Lalla, Independent Digital Business Advisor; B Krishna Rao, Senior Category Head – Marketing, Parle Products; Anjali Malthankar, National Strategy Director, Tonic Worldwide; and Sanil Jain, Co-founder, CupShup.

Advertising icon, Tara Sinha passes away at 88

Indian advertising icon, Tara Sinha passed away yesterday at the age of 88. According to media reports, she was ailing for 6 months.

Dish TV clarifies to BSE on news report on likely merger with Airtel DTH ops

Following news reports in a section of media regarding a possible Airtel-Dish TV merger, the Bombay Stock Exchange (BSE) sought clarification from Dish TV India on December 11, 2019. BSE referred to a news report that appeared in www.business-standard.com dated December 11, 2019 with the headline, “Dish TV surges over 8% amid reports DTH operations of co, Airtel may merge”.

Regional content contributes over 40% video consumption on Hotstar

Premium streaming platform Hotstar has released ‘India Watch Report 2019’ today – a comprehensive study of online video consumption behaviour and trends. Based on Hotstar’s pan-India consumer base, the third edition of the report presents revelatory insights on how evolving content preferences, progressive gender shifts, and increasing accessibility continue to shape the modern Indian digital consumer.

Zee Studios' promo drive for ‘Hotel Mumbai’ is a lesson in film marketing

Dev Patel-starrer ‘Hotel Mumbai’ was recently in the spotlight due to its unique promotion strategy. The film, which was released on November 29, 2019, recounts the 26/11 carnage that shook Mumbai in 2008, focusing on the terrorist attack inside the iconic Taj Mahal Hotel. The film is directed by Anthony Maras and produced by Thunder Road Pictures.

FB takes long view on India strategy; An open cheque book, says Ajit Mohan

Ajit Mohan, Vice President and Managing Director – India, Facebook, and Shekhar Gupta, Chairman and Editor-in-Chief, The Print, addressed an industry gathering on Thursday, December 5, 2019, at the Global Technology Summit 2019 hosted by Carnegie India.

Case Study: How HDFC Life leveraged influencer marketing to encourage the millennials

HDFC Life through their 2018 campaign #YoungAndResponsible had the objective to tap the segment of young generation to create awareness for their brand and increase consideration among the segment of 25-35-year olds.

Personal branding 101: how to create your personal brand?

Authored by Aarti Sharma, Founder of Thunder Brand Solutions.

FoxyMoron bags Digital Duties for Huawei India’s Consumer Business Group (Huawei Brand)

Huawei, the 2nd largest smartphone brand in the world, has awarded its India (CBG, Huawei Brand) digital mandate to FoxyMoron, one of the leading independent digital agencies in India. The account will be serviced by the agency’s Gurugram team.

The W Suite | Indian Cos need to unfollow prejudiced model of ops: Divya Jain

Divya Jain is the Founder and CEO of Safeducate. As a social entrepreneur, she has always been passionate about human development and has been working towards providing a solution through various initiatives like skill development, entrepreneurship training, health and hygiene of the Indian youth for the past 11 years.

Banijay Asia forms JV with The Natural Studios; plans fresh content slate for 2020

Banijay Asia has had a busy 2019. With over 30 shows produced across TV channels and OTT platforms, the production house intends to take the forward momentum into 2020 and has announced a JV partnership with The Natural Studios.

Maurice Saatchi and three founding directors quit M&C Saatchi

Lord Maurice Saatchi has resigned from M&C Saatchi along with directors Lord Michael Dobbs, Sir Michael Peat and Lorna Tilbian. Maurice Saatchi had founded the agency with his brother Charles in 1995.

Netflix plans to spend more in India than the top four OTT players combined

At a press conference in New Delhi, Reed Hastings, Chairman, President and CEO of global OTT streaming service, Netflix announced plans to pump Rs 3000 crores on content in the Indian market.

News Broadcasters Federation elects Arnab Goswami as President

News Broadcasters Federation (NBF), the country’s largest industry association of more than 78 news channels representing broadcasters from 14 languages and 25 states of the country, met on Saturday (December 7, 2019) to firm up the governance and management structure, as well to finalise on the modalities of a self-regulatory organisation – News Broadcasters Federation Authority – with an aim to bring in transparent self-regulation on content.


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