#WeekAtAGlance: ZEEL's regional foray; Recap2019; Account wins

#Recap2019: Campaign constructs did not follow the cookie-cutter style, Shekhar Mhaskar

Isobar India’s Chief Growth Officer, Shekhar Mhaskar shares the big learnings in digital marketing from 2019, as well as how organisations are adapting to the digital medium and key trends for the year 2020.

Old tunes new users: #30mFilmiGaaneClub Case Study

Indian content aggregator, distributor and VOD service provider, Shemaroo Entertainment deployed a social media campaign called #30mFilmiGaaneClub between 4^th December till 9^th December 2019. The campaign was visible across all major social media platforms like YouTube, Twitter, Facebook, Instagram, TikTok, Likee, Helo and ShareChat.

Marketing automation evolves with AI

Dr Vinod Vasudevan is the Group CEO of Flytxt, a Dutch Company supplying Marketing Automation and AI solutions for B2C Enterprises with offices in United Arab Emirates, and India, among other locations worldwide.

VIP Industries appoints The Rethink Company as its creative brand partner

India’s largest luggage maker, VIP Industries Limited, has brought on board newly formed brand and communications company, The Rethink Company.

Zomato-Uber Eats closer to becoming India’s biggest delivery service

According to a report by ET, ride hailing company, Uber plans to sell off its food delivery business in India to rival Zomato. In India, the leading contenders in the food delivery business are Zomato and Swiggy.

National brand goes regional, Tata Tea Premium evokes local flavour in new TVCs

Tata Tea Premium has launched two campaign TVCs called ‘Dil Se Rich Delhi’ and Dumdaar Uttar Pradesh’. The creative films have been conceptualized by the agency MullenLowe Lintas which ties the proposition of rich and flavourful tea with the rich cultural nuances of two different regions in India.

#Recap2019: Digital Marketing budgets grew between 40-200% YoY, says Sanjay Mehta

Mirum India’s Joint CEO, Sanjay Mehta shares why client’s conviction in digital marketing is strengthening, predicts regional languages will define trends in the digital space in 2020 and the big digital trend that emerged in 2019.

BARC WK 50: Ratings see a dip while rankings remain unchanged

BARC India data for week 50 (Saturday, 7th December 2019 to Friday, 13th December 2019) shows no major upheavals in the rankings of the Top 10 Hindi GECs (HSM (U+R) : NCCS All : 2+ Individuals). As the year is drawing to an end, there has been a slight decline in viewership across channels.

Havas Group acquires Shobiz

Havas Group today announced its third acquisition in India in 2019 – Shobiz – the country’s first and most experienced experiential agency. Founded in 1982, Shobiz is regarded as a pioneer in the experiential space and has grown steadily and consistently to employ over 300 professionals across its five offices in India.

We see a waft of optimism brewing among urban Indians: Amit Adarkar

Happy tidings! After November’s recovery of consumer sentiment by 2.9 percentage points, in December, consumer confidence has further surged by 3.3 percentage points, according to the latest India Primary Consumer Sentiment Index (PCSI), as measured by Thomson Reuters, in partnership with Ipsos. After months of slump around jobs, we see upturn in December.

New Kids on the block who signed big brand deals in 2019

2019 was the year of the new kids on the block. Social media being one of the main channels, many new faces locked deals with brands to further reach out to their followers. While the brand gets a new set of audience to be known to, these brand ambassadors certainly made their presence known.

Recap2019: Moment marketing is the new digital strategy says Sabyasachi Mitter

Integrated digital marketing and communication agency, Fulcro's Founder and Managing Director Sabyasachi Mitter in conversation with Adgully reveals his favourite campaigns for 2019 and the noteworthy digital trends that rose to prominence during the year. He also indulges in some crystal gazing for the calendar year 2020.

Publicis India wins creative mandate of BIBA

India’s leading ethnic fashion brand for women, BIBA has appointed Publicis India as its creative agency.

Aviva India Appoints Creativeland Asia as its Creative Partner

Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication.

82.5 Communications has won the advertising mandate for Haldiram's (North)

82.5 Communications has won the advertising mandate for Haldiram's (North). Haldiram's is one of the biggest names in the sweets, snacks, ready to eat, fresh and frozen food, and restaurant segments.

Digital First Categories that went Big with Advertising in 2019

As the digital age further grows on the up-and-up, 2019 saw many digital first categories invest even more when it came to advertising.

Recap2019: Brands with a challenger attitude stood out, says Garima Khandelwal

Mullen Lintas' Chief Creative Officer, Garima Khandelwal is a creative veteran with International advertising exposure. In this recap, she charts out the year 2019 from a creative lens and shares her observations on the common themes and trends that stood out in her favourite campaigns for the year.

Stuff That Award Winning Campaigns Are Made Of

The author of this article is Moneka Khurana, Country Head – Mobile Marketing Association (MMA) India. MMA India gives out SMARTIES Award every year to recognize excellence in mobile advertising.

Zee Entertainment to launch Punjabi channel on 13th January 2020

Zee Punjabi, the newly announced Punjabi General Entertainment Channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on air on the auspicious day of Lohri,13th January, 2020.

Netflix Announces Three Series in Partnership with Viacom18 Studios

Netflix today announced three new original series in partnership with Tipping Point, the digital content arm of Viacom18 Studios. The three inventive series join the diverse and growing slate of Netflix’s original productions made in India and watched by the world.

Culturally relevant entertainment boosts consumption: Prathyusha Agarwal

Zee Entertainment Enterprises Limited (ZEEL) has announced that they are strengthening their channel portfolio with 4 new launches.

Uber connects frictionless mobility to aspirations of young India

Uber has launched two campaigns advertising their products UberAuto and UberMoto. The campaign activation has happened across print, digital and out-of-home in a strategic rollout where the brand’s presence is already strong.

Recap2019: Practical applications of AR and VR are only going to increase in 2020

Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media analyses 2019 in comparison to the previous year, how audience expectations defined brand  behaviour and the next big thing in digital advertising.

ZEE launches 4 regional channels to cater to Punjabi, Bhojpuri, Tamil and Kannada audience

With an endeavour to leverage the opportunity that the new India of tomorrow presents, leading media & entertainment powerhouse Zee Entertainment Enterprises Ltd. (ZEEL), announced today that it will further strengthen its regional portfolio to serve the many Bharats within our country.

Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms.

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Essel Group to further divest its stake in ZEEL

Essel Group completes 1st tranche of ZEEL’s stake sale to Invesco Oppenheimer