Welcome to the world of Interactive with ZEE
Yes! Welcome to the age of Digital Marketing.
Digital Marketing in simple terms promoting brands using television, radio, Internet, mobile or any other form of digital media.
It's basically is the practice of promoting products and services using digital distribution channels to ensure it reaches consumers in a timely, relevant, personal and cost-effective manner.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas. In fact, digital is now being broadened to support the "servicing" and "engagement" of customers.
Interactivity is of the important part of digital media and many companies are trying to earn mileage on this form. But interactivity is not only the domain of digital media there are various forms of interactivity and if thought and executed it can become an excellent form of marketing.
And Zee TV knows how to make the most of the interactive marketing.
Zee TV has decided to present the audience with India's first-of-its kind "interactive" marketing experience in the Hindi GEC space.
It's a campaign, which involves the audience in shaping the show at every stage. The first leg of this campaign calls out to the viewers to participate in the naming of the new show.
Taking audience participation one step further, the channel has plans to let its viewers select 1 from amongst 3 creatives for the outdoor marketing campaign of the show.
In other words, it is popular choice that will decide the creatives that will grace the promotional hoardings of the show in the city. Furthermore, the channel has plans of inviting viewers to share their own unique love stories in a subsequent leg of the campaign.
With Iqbal Khan & Binny Sharma of Dance India Dance fame as the main leads, Zee TV's new show is a saga of love. Rudra is a man with everything in life but love. Gauri is a girl who has no place for love in her life.
Together, they complete each other and fall in love. Having declared this basic premise of the show to the audience on air, on radio & on the channel's official, it has called for suggestions for the name of the show from amongst the viewers.
Explaining the rationale behind this initiative, Mr. Akash Chawla, Head- Marketing, Zee TV said, "This is just the beginning of an endeavour on our part to involve our viewers in shaping the contours of the entertainment we bring them. When people spend their creative energies towards naming a show & selecting the final creatives for its promotional hoardings, there is an instant sense of belonging that gets instilled in their minds."