Wellbeing Nutrition, Glad U Came roll out Celebrity And Influencer-led Campaign
With the current worldwide crisis and businesses going digital, Influencer Marketing has become a mainstream source of communication in terms of managing consumer acquisitions and creating brand awareness. Glad U Came, a leading PR and Influencer Marketing agency, along with India’s first and only US Organic Certified Wholefood Nutrition company, Wellbeing Nutrition, has launched a celebrity and influencer-led marketing campaign.
The campaign appealed to a number of Bollywood celebrities and influencers on Instagram from genres like lifestyle, travel, health, beauty, and fashion, wherein they were sent across Wellbeing Nutrition Herbal immunity kit, ‘Grandma’s Kadha’, A potent dose of 13 Immunity Boosting Adaptogenic Herbs formulated with the love, care, and attention of your Grandma. Glad U Came X Wellbeing Nutrition’s campaign rolls out to be relevant and helpful, given the current healthcare situation.
Maddie Amrutkar, the founder of Glad U Came, said, “Working with influencers allows you to create effective campaigns that increase your brand value. The objective of the campaign was to create a sense of awareness about the product amongst the audience and inform them about its health benefits that help you stay fit during the pandemic.”
Avnish Chhabria, co-founder of Wellbeing Nutrition said, "With Influencer Marketing being a mainstream source of communication, campaigns like these prove to be a success in creating brand recognition if reached out to the right audience."