West Bengal assembly elections 2021 story garners the highest duration share

With a Duration Share of 36.4%, West Bengal assembly election 2021 story garners the highest share during the morning prime time (15^th March 2021, 7 am - 11 am, 15+, HSM, Hindi News Genre).

Source – Screen Shot Sourced from CNT (Chrome News Track) – 15^th March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

Airtime Share - The story ran maximum on ‘News 18 India’ with 17.7% duration share followed by ‘TV9 Bharatvarsh’, ‘NDTV’ and ‘Republic Bharat’ whereas ‘ABP News’ ran the story in the 5th position during the respective time band.

Source – Screen Shot Sourced from CNT (Chrome News Track) – 15^th March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

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