banner image banner image
 

West Bengal assembly elections 2021 story garners the highest duration share

With a Duration Share of 36.4%, West Bengal assembly election 2021 story garners the highest share during the morning prime time (15th March 2021, 7 am - 11 am, 15+, HSM, Hindi News Genre).

 

Source – Screen Shot Sourced from CNT (Chrome News Track) – 15th March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

Airtime Share - The story ran maximum on ‘News 18 India’ with 17.7% duration share followed by ‘TV9 Bharatvarsh’, ‘NDTV’ and ‘Republic Bharat’ whereas ‘ABP News’ ran the story in the 5th position during the respective time band.

 

Source – Screen Shot Sourced from CNT (Chrome News Track) – 15th March 2021, 7 am -11 am, 15+, HSM, Hindi News Genre

Chrome News Track is India’s first Live TV News Consumption measurement PaaS to MAXIMIZE RATINGS on the back of key editorial decisions at the click of a button. The tool gives an immediate competitive edge with near live tagging on what your competition is airing and what you are missing out on, eventually boosting your News Channels' rating (with additional data from a 24*7 live panel of 2000 touchpoints with live indicative viewership that tallies with the subsequent ratings system trends). Features include - Story Analysis, Sub Story Analysis, Anchor Analysis, Top Genres, Logistic Monetization and Exclusive Competitive Stories.

Coverage – Urban 3,429 Class 1 and LC1 towns representing 92.3% population of urban India & 5,93,615 villages representing 100% of the rural population of India.

For more info visit chromenewstrack.com

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media