Western Digital kickstarts a photography movement

Celebrating the love of Photography on the World Photography Day, Western Digital Corp. (NASDAQ: WDC), today announces the launch of #ShareYourMastershot, a digital campaign to empower photography aficionados to find inspiration and share their master shots with the world. As an extension to the SanDisk^® brand campaign 'Share Your World,' the company aims to emphasize that great Photography is not just about the latest technology, but instead about bringing alive inspiration and creativity. The ten-day campaign will end on August 19, 2020 coinciding with the World Photography Day

Taking forward the true spirit of 'World Photography Day', Western Digital, through this campaign, aims to call upon all the photography lovers to share their master shots with the world they capture either on their smartphones or cameras. This will, in turn, create a community that connects and inspires each other as well as the world at large.

"Photography has always played a significant role in bringing alive the creative aspirations and expressions of people across the globe. Soul of the SanDisk brand is all about visually representing your inspirations and capturing them digitally. As a part of that we are running #ShareYourMastershot campaign as we appreciate the art of Photography and recognize the efforts put in by professional and amateur photographers to find their master shots. Hence, we are excited to kickstart a photography movement, which will transcend all language barriers and bring people closer than ever." said Jaganathan Chelliah, Director- Marketing - Western Digital, India.

Each photographer who wishes to enter is required to click and share a photo, which will become an inspiration for the next photographer and start a chain reaction. The company has created a micro-site which in addition to the photo-threads, would also have articles, photography tutorials, forums, and details to help the budding photographers and also include details on compelling photography products.

"Our top priority has always been to empower people by giving them complete control of their content. Our storage solutions under SanDisk brand, such as SanDisk Extreme^® Pro SSDs and SanDisk Extreme Pro SD cards and SanDisk Extreme microSD cards, are focused on delivering the best experience to capture and preserve their world on the go.”

Through the #ShareYourMastershot campaign in India, three winners will be chosen and rewarded with the 1TB* SanDisk Extreme Pro Portable SSD. Along with this, their master shots will receive a chance to be featured on SanDisk India Instagram handle (@sandiskindia).

Storage plays an imperative role in Photography. In addition to choosing the right DLSR and lens or a smartphone Photographers need a storage device that offers powerful performance and is available on the go, as they have to capture and store massive files - pictures and videos- conveniently at a fast speed.

SanDisk storage solutions offer powerful performance that elevates creativity. SanDisk storage devices like the SanDisk Extreme Pro Portable SSD, SanDisk Extreme microSD cards, SanDisk Extreme Pro CFexpress^® Card Type B  and SanDisk Extreme PRO SDHC^™ And SDXC^™ UHS-I Card are trusted, reliable, convenient solutions and storage essentials for photographers that deliver a powerful, fast performance.

Visit www.shareyourmastershot.com for more information on the contest, including applicable terms and conditions. Contest open to residents of India age 16 and over at the time of entry. Follow us on @sandiskindia on Instagram and @SandiskIND on Facebook for exciting updates, photography, tips and tricks.