WeWork Launches its Largest Hub in India, at Embassy Tech Village, Bengaluru
WeWork – the platform for creators that provides a collaborative space, community and services to help people make a life, not just a living – has announced the launch of its fifth space in Bengaluru, in Bellandur. The new space – Embassy Tech Village – is a software IT park and is in close proximity to residential suburbs like Sarjapur and Whitefield. The five-storey building occupied by WeWork caters to a workforce of around 2500 professionals and houses major startups and enterprises.
Keeping the WeWork global design aesthetic in mind, the overall look of the building is simple and chic, with pops of color accented by the furniture, art and accessories. The floor plate with exposed concrete surfaces and glass facades lets in ample natural light, lending a cozy feel to the entire space. At present, Embassy Tech Village is WeWork’s largest space in India, where the building is designed to utilize the expanse of the space to its full potential – with just the right use of light and design elements.
Amplifying WeWork’s design thinking in the space, the community bar is also set up in a way that the illusion of different reflections can be seen from various angles by using a black mirror and whenever there’s a play of lights. With the lighting in the space core to the feel of the space, the pantry and F&B counter are connected to a 30-foot light box above that gives the space new dimension, while brightening up the area. Featuring the community bar; alongside feature nooks, pantry and staircase that create an element of uniformity, a bold shade of blue has been used on the metal bars that surround the staircase that acts as a centerpiece. Grounded by WeWork’s core mission of connecting humans, such vibrant installations aim for members to use the stairs more often while also fostering conversations amongst members.
WeWork has extensively used art to add a hint of playfulness – a curated mix of photography, murals, hand-painted pieces and LED installations, designed by the in-house Art & Graphics Team, is present throughout the space. With community traditionally a catalyst for WeWork, the space is also enhanced with tiger murals in the playroom, acrylic pieces within the metal frames of the feature nook, and a tapestry that reflects a local vibe in tandem with local culture, all designed to inspire and encourage greater collaboration amongst members.
Karan Virwani, CWeO, WeWork India, said, “With Bengaluru as a cosmopolitan city and home to a growing population of entrepreneurs, startups, and established multinationals, we are seeing rising demands from corporates and we believe that WeWork can support every one of them with the addition of our fifth location. Keeping in mind the best experience for our community, we are excited to showcase how our curated artwork and design elements amplify the space for inspiring our members to express their individuality and enhance their creativity. As we continue being committed to growing our local ecosystem in India and following our approach of ‘Global company, local playbook,’ We are confident that by connecting people with the best of our design, technology, and community, the experience in every location truly speaks to how we are humanizing the way we work, live and play.
With the latest location aimed at sparking collaboration, innovation and ideas, WeWork’s signature elements like phone booths, nooks, game room, meditation/wellness room and large common areas converge together to cultivate a strong sense of community.. On top of this, dog-friendly spaces, mother’s room, multiple conferences and conversation rooms add comfort and convenience. By driving innovation and collaboration, WeWork India will continue its growth trajectory in changing the face of collaborative spaces in the country.