WeWork will make you miss your desk at the office!

WeWork announced the launch of its latest multi-film campaign “When Plans Change, Plan With WeWork” consisting of a number of brand films spread over months. These videos showcase how the workforce has molded itself around the changing nature of work due to COVID-19 and the inconvenient albeit hilarious experiences everyone has endured over most of last year. The first video for the campaign went live on Dec 11th, 2020 and focussed on what we missed most about our workplace. The second video featuring comedian and influencer Rahul Subramaniam went live on Jan 25th, 2021 depicting the inconveniences caused due to WFH and the third video capturing the reality of attending Zoom calls from home and depicting the struggles in a relatable manner, went live on Feb 19th, 2021. Today, the fourth video of this campaign went live which focuses on the importance of workspace. 

Initially, WFH presented us with multiple incentives, like working on a plan of action for your next project from the bed and joining Zoom meetings in our pyjamas, etc. However, over the last 6 months, these perks became redundant as people started to miss the office. While working from home offers certain flexibility, it will never be able to replicate the culture, social interactions, collaborations as well as productivity that comes from working from your designated workspace. It has also been scientifically proven that face-to-face interactions instead of virtual meetings are more effective and easy to comprehend.

The power of presence helps in networking, team bonding, and making collaborations,  in turn boosting morale. These are just some of the perks that come with working out of an office, which employees everywhere have missed.  WeWork’s latest video depicts the struggles of not having a designated area for work at our homes and why space is one of the predominant aspects of our work lives.  Space matters because the right space helps one adapt to the necessary mindset for the task at hand. Imagine if you had to take a Zoom call from a busy market in the midst of your grocery run! The appropriate space offers the flexibility to work freely without stifling productivity. The flexible workspace provider offers flexibility, collaboration and culture whilst prioritising safety, which are perfect to motivate you to get back to work and experience the office culture that you have dearly missed. 

Talking about the latest film, Vineet Singh, Head of Brand & Marketing at WeWork India said, “We have all had to adapt to a certain way of operating while working from home. We started to take into account external elements that were never an issue previously ,like your doorbell going off in the middle of a very important meeting for instance. We at WeWork understand the importance of a vibrant, collaborative workspace that leads to better productivity and efficiency. With this campaign, and this latest video, WeWork is saying that we are ready to welcome you back to  your ideal workspace.”