What brand managers can learn from carmakers

Authored by Gaurav Patra · Founder Director at Value 360 Communications Pvt Ltd

The management of a brand is an important aspect of marketing. It determines a product's commercial success while also having an impact on organizational performance.

Many organizations place a high value on effective marketing communication strategies and campaigns for informing, reminding, and persuading current and potential consumers to support the organization through the purchase of the organization's product offerings. Organizations that are developing marketing communication strategies and campaigns must undertake an analysis to determine their strengths and weaknesses.

Delivery of Brand Strategy

Over the last few years, there has been an improvement in brand value as a result of the brand strategy modifications.

Exclusivity, aesthetics, design, brand history, and heritage were once significant features for luxury automobile manufacturers. In the past, characteristics of manufacturing quality were not always prioritized because the buyer was initially drawn in by the emotional or hedonic value.

This traditional marketing strategy is typically brand-centered, with a value proposition that a buyer can accept or reject without having to actively participate. In recent years, however, the emphasis has shifted to the customer's active involvement in the value creation process.

Brand managers must figure out different facts of the marketing mix and identify proper market segmentation in order to comprehend clients' purchasing behavior in order to create a well-organized and successful marketing plan. In order to boost segment sales, carmakers at times set out to segment the premium market by optimizing the optimal fit between customer purchasing behavior and the marketing mix.

Improving Brand Communication Strategy

Every business now has the ability to engage directly with its end users thanks to social media as a powerful communication tool. Imagine having the ability to not only reward a loyal customer right away, but also to treat and keep a displeased customer with sensitivity and ingenuity right when the user shares a negative experience. Customers become devoted brand advocates when you create a solid relationship with them based on trust and mutual admiration.

Artistic Approaches and Creativity is a Must

For an artistic approach let’s take an example of a brand that relies on creativity and a true portrayal of the brand identity. Furthermore, the vehicle's style accents and global marketing identity are actually founded on art and innovation. That is why we notice a characteristic that imposes something original and artsy in practically every ad campaign, which is firmly linked to high-end technology and an unusual concept of the artistic aspects.

Let’s see how the carmakers have a successful brand strategy.



Identify your buyer personas

Learn about and conduct research on your main customer groups. When you're still seeking for the proper voice for your brand, here is the greatest place to start. Knowing who you're catering to is the best method to figure out if you're hitting the proper notes with your customers.

Know your USPs

Knowing your product's USP (Unique Selling Proposition) sets it apart from the competition. Knowing what value does your brand provides to customers is important.

Choose a personality to exhibit to your customers based on your USPs and buyer personas. Ensure that your brand's individuality is maintained across all platforms and touchpoints. This will assist customers in better identifying with your brand and connecting with you.

Be Transparent

Being open and transparent with your customers and letting them know what's going on behind the scenes helps a brand acquire their trust. This method not only assists the organization in educating customers but also in dispelling rumors and increasing brand awareness - all while gaining a particular position in the minds of customers.

Leverage Consumer-Generated Content

Pay close attention to what your customers are saying about your brand on different platforms. And once you've figured out what they want, move quickly and provide it to them. It's not as difficult as it appears to be to take advantage of user-generated material. Companies should endeavor to improve their product offerings as customers continue to have co-ownership and control over their favorite brands. Simply distribute consumer material and tweak your services and products to provide exactly what your audience is looking for.

Bottom Line

When establishing a marketing strategy for the Model S, it's critical to keep in mind the market's marketing dynamics and performance trends for electric vehicles. It has a lot of potential for establishing a strong reputation and establishing tremendous consumer loyalty. This success is contingent on the organization's ability to develop effective marketing communication tactics.

DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.


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