What makes a perfect structure - Janmashtami video by The Wadhwa Group

September is the onset of a back-to-back festive season. Janmashtami or Gokulashtami is an annual Hindu festival that celebrates the birth of lord Krishna. The Wadhwa Group wanted to create a buzz on social media with a fresh perspective. So, we at NetBiz thought of wishing the viewers by subtly highlighting the brand’s philosophy of planning landmark projects with the similar strategy. Read more for insight.

The Wadhwa Group’s Design Philosophy

This real estate giant is well-known for constructing landmark structures and its design philosophy. It was time, we put forward the group’s philosophy and essence of creating structures through the language of creativity.

Idea

The human pyramid formation during Dahi Handi puts people in awe globally for its balance, strength, technique and planning. The idea clicked us to narrate the story of what goes in making a perfect structure. We observed the similarities between the festival’s common tradition of breaking a multi-storeyed Dahi Handi pot by meticulously forming a human pyramid with a well-planned strategy of a strong foundational base and the construction of homes.

Execution

Keeping the festive mood in mind, we did not want to start on a preachy note. We started with a simple question, “What makes a good structure?”, urging viewers to think while we brew curiosity and eventually reveal the underlining thought behind it. As the elements are revealed one after the other, the metaphoric line between a human pyramid structure and a real estate structure gradually blurs. Catching our audience by surprise, we kept them engaged right till the end. We also wanted the post to be sharable, so that every person who has associated with the group and knows its core philosophy can relate with it & share it.

Credits:

Conceptualised by Nitiket Vejre – Account Manager & Mayur Salunke, Designer. Executed by Hasan Kazi, Social Media and Purva Bhosle, Client Servicing. Direction and video execution by Onkar Birajdar & Sachin Rajan. Copy written by Sonia Karandikar.